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AFLAC, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Aflac, Inc., based in Columbus, GA, sells supplemental insurance products, including accident/disability plans, cancer plans, short-term disability plans, hospital intensive care plans, fixed-benefit dental plans, vision care plans, care plans, and life insurance products.

Main Telephone (706) 323-3431
Main Fax (706) 660-7466
Primary Address
1932 Wynnton Road
Columbus, GA 31999
USA

AFLAC, Inc. Contacts

Contacts (5/41)
Name Title State
Kathelen A. President, AFLAC Foundation GA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (706) 323-3431
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1932 Wynnton Road
Columbus, GA
31999
USA

Ken J. Executive Vice President & Deputy Chief Financial Officer GA
Dan A. Chairman & Chief Executive Officer GA
Teresa W. President - U.S. GA
Kriss C. President GA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
AFLAC, Inc. *********

Agency Relationships


Brand Agency Service From To
*****, ***. ******** ***** ******* AOR - creative, digital 1999 present
*****, ***. ********* | ***** Media Buying, Media Planning 2010 present
*****, ***. ***, ***. marketing, sponsorship, social, creative unknown present
*****, ***. ****** ***********, ***. media buying & planning, multicultural unknown present
*****, ***. ******** Digital 2016 present

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DailyVista

Accounts on the move recap for the week of Dec 7


Below is a compilation of DailyVista's top accounts on the move published during the previous week. We will publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts. Please save this page if you would like to return to it quickly. It can also be accessed under “DailyVista Reports” once it moves off the front page of the site.

We recently here) have high potential of appointing new agencies within six-to-12 months. So, look for upcoming agency shifts at these companies, as well.  

 

Acer (San Jose, CA)

New Agency: Took digital media planning and buying in-house

Incumbent:  RadarWorks, Seattle then LA handled digital media, search strategy, video production and LPGA sponsorship management. 

Additional Insight: For now you'll need to engage brand side contacts to secure revenue. Agencies – start pitching the account since it's likely Acer will look for external help once again. Note that Publicis's 

 

Blue Bunny (Le Mars, Iowa)

 New Agency: Omnicom's GSD&M, Chicago

Scope of Work: Media planning and buying

Incumbent: MDC's Colle + McVoy

Additional Insight:  Blue Bunny's ad presence skews mostly to national magazine buys so start securing buys for summer, when ice cream brands tend to advertise the most. Mom focused sellers should have an edge given Blue Bunny's ad approach.

 

Box (Los Altos, CA)

 New Agency: wirl, SF

Scope of Work: Digital media planning and buying

Incumbent: DWA Media, SF

Additional Insight: With a new media agency on board, now's the time to pitch for 2016 buys. Enterprise focused Box is heavily digital direct response focused. Also, Box's higher display presence this year is targeting corporate and IT decision makers (ads are running mainly on financial and tech news sites).

 

Clorox Company (Oakland, CA)

Opportunity: Reviewing creative

Incumbents: Incumbents: here). DDB and Baldwin& will defend. 

Additional Insight: The review is slated to finish by spring and could 

 

GNC (Pittsburgh)

 New Agency: Crossmedia

Scope of Work: Digital media

Incumbent: 22squared, Atlanta

Additional Insight: Both agencies were hired after a review earlier this year. 22squared took on digital and Crossmedia was charged with traditional media. Focus your introduction primarily on Q2, when GNC tends to run most of its ads. GNC has become heavily ROI focused under its new management team, so continue to stay on decision makers' radar after planning periods end. If ads aren't providing desired returned, messaging and spend will be adjusted on the fly, said CEO Michael Archbold previously (research 

 

L'Oreal USA (New York)

 New Agency: WPP's MEC, part of GroupM

Scope of Work: US media planning and buying

Incumbents: According to The List, Interpublic's here).

Additional Insight: The shift comes about six months after the hire of L'Oreal Media Chief Nadine McHugh, who spent 20 years at WPP, lastly at GroupM, where she led the Unilever account at Mindshare. We'll keep you posted as we locate new agency-side decision makers. For now, keep in mind that digital has become top-of-mind for L'Oreal across all areas of its business, as it 

 

Procter & Gamble (Cincinnati)

 New Agency:  Omnicom Media Group

Scope of Work: Picked up most of P&G’s media planning and buying account. Dentsu Aegis' Carat will retain a number of the accounts they picked up last year, as well.

Incumbent: Starcom Mediavest Group, which will retain a few accounts (mainly of brands P&G intends to sell off in the near future). SMG will continue as media buying and planning AOR outside of the US.

Additional Insight: The shift comes as P&G works to shed up to half its brand portfolio (research  

 

Sport Chek (Calgary)

New Agency: Omnicom’s TBWA\Chiat\Day, NY

Scope of Work: Creative and strategic AOR

Additional Insight: In this role, the Omnicom agency will bring “global creative and strategic resources to Sport Chek campaigns with a focus on sport-led digital content.” The firm's first work, a basketball campaign, will break in early 2016 (around the NBA All-Star Game weekend). Therefore, sellers – specifically digital – should reach out now to secure campaign revenue.

 

Valero Energy (San Antonio)

 New Agency: IPG’s Campbell Ewald, San Antonio

Scope of Work: AOR – branding, creative and media planning and buying

Incumbent:  Although CE is Valero's first AOR,Helen Thompson Media had handled media buying and planning. HTM will be off the account as of January.

Additional Insight: The IPG agency will also work to create B2B and B2C initiatives aimed at raising the profile of Valero branded gasoline. The first work from CE is expected to break in 2016. Therefore, sellers – both B2B and B2C – should reach out now to secure potential 2016 dollars.

 

WhiteWave Foods (Denver)

New Agency: Spark, Chicago, part of Publicis's SMG network

Scope of Work: Media buying for Silk and International Delight

Incumbent: Horizon Media

Additional Insight: Since WhiteWave's ad presence is heaviest in the first half of the year, start engaging the new agency team right away. As we've reported (research