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AFLAC, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Aflac, Inc., based in Columbus, GA, sells supplemental insurance products, including accident/disability plans, cancer plans, short-term disability plans, hospital intensive care plans, fixed-benefit dental plans, vision care plans, care plans, and life insurance products.

Main Telephone (706) 323-3431
Main Fax (706) 660-7466
Primary Address
1932 Wynnton Road
Columbus, GA 31999
USA

AFLAC, Inc. Contacts

Contacts (5/41)
Name Title State
Kathelen A. President, AFLAC Foundation GA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (706) 323-3431
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1932 Wynnton Road
Columbus, GA
31999
USA

Ken J. Executive Vice President & Deputy Chief Financial Officer GA
Dan A. Chairman & Chief Executive Officer GA
Teresa W. President - U.S. GA
Kriss C. President GA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
AFLAC, Inc. *********

Agency Relationships


Brand Agency Service From To
*****, ***. ******** ***** ******* AOR - creative, digital 1999 present
*****, ***. ********* | ***** Media Buying, Media Planning 2010 present
*****, ***. ***, ***. marketing, sponsorship, social, creative unknown present
*****, ***. ****** ***********, ***. media buying & planning, multicultural unknown present
*****, ***. ******** Digital 2016 present

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DailyVista

Aflac appoints Experian exec to newly created Worksite Marketing position


Insurer Aflac recently appointed Experian’s John Harmeling to the newly created role of senior vice president of worksite marketing, after sales and marketing under Chief Marketing Officer Michael Zuna in June.

“Worksite marketing” is Aflac's term to describe its outreach initiatives to sell voluntary benefits to employees, according to
.

Harmeling, with 20 years of marketing experience, will develop and drive growth strategies in Aflac's worksite segment; oversee integrated sales and marketing programs across all sales channels; and extend the company's efforts to attract and retain customers, according to a
.

He also is responsible for identifying emerging trends and differentiators within the competitive landscape, and prioritizing specific market opportunities and strategies to increase the number of businesses that make Aflac available to their employees.

"John brings years of marketing experience to Aflac and will help us to round out our already strong marketing team,” Zuna stated in a release. “John will focus on workplace marketing and will be instrumental in developing additional tools and marketing campaigns to support our 70,000 agents and our broker ecosystem. As business owners face rising health care costs, they will continue to seek coverage options they can make available to employees at no direct cost to the company.”

Previously, Harmeling served as a strategy and business development executive at Experian and held senior marketing positions at Bank of America.

Harmeling is the latest executive to join Zuna’s consolidated marketing and sales operation. Earlier this month, Aflac also recently
Byron H. Matthews as SVP of sales distribution and Jon A. Pace as VP and director of field force.

In June, Zuna, who has been SVP and CMO since October 2010, was promoted to EVP and chief marketing and sales officer.

Zuna told Direct Marketing News that the need to create Harmeling’s new position arose  because Aflac is restructuring its marketing and sales approach in response to changes affecting the insurance vertical. In addition to worksite initiatives, Aflac is creating a group focused on brand and customer experience and a team geared towards seniors.

Zuna also told the publication that Aflac’s worksite marketing strategy is “completely integrated” and involves national television spots, social media, and one-to-one marketing, among other initiatives.

Harmeling will oversee about 50 marketers and communications professionals, and he’sh elping the company execute campaigns for 2012 while planning strategies for 2013.

Aflac reported in July that total revenues rose 16 percent to $5.9 billion in the
during the earnings call that continued strength in its Japan operations helped lead to this boost.

currently assists Aflac with its public relations, according to the insurer.

Kantar Media reports that Columbus, Ga.-based Aflac allocated $101.8 million towards measured media last year, up from $82.6 million last year. National newspaper ad spending increased about 100 percent between 2010 and 2010, with cable tv and display ad spending also on the rise.


Aflac Inc.
1932 Wynnton Road
Columbus, GA 31999
(706) 323-3431

Michael Zuna
Senior Vice President & Chief Sales & Marketing Officer
(706) 323-3431
mzuna@aflac.com

John Harmeling
Senior Vice President, Worksite Marketing
(706) 323-3431
jharmeling@aflac.com