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The Allstate Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Northbrook, IL, The Allstate Corporation is one of the country's largest provider of personal insurance. The company provides home, life, and auto insurance through two segments; Allstate Protection; and Allstate Financial. The Allstate Corporation operates on a network of agencies and representatives in the United States and Canada.

Main Telephone (847) 402-5000
Main Fax (847) 402-0165
Primary Address
2775 Sanders Road
North Plaza
Northbrook, IL 60062-6127
USA

The Allstate Corporation Contacts

Contacts (5/72)
Name Title State
Thomas W. Chairman & Chief Executive Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (847) 402-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2775 Sanders Road
North Plaza
Northbrook, IL
60062-6127
USA

Sanjay G. Executive Vice President & Chief Marketing Officer, Corporate Relations & Innovation IL
Catherine B. Executive Vice President & President, Allstate Protection East Territory IL
Don C. President, Emerging Businesses IL
Matthew W. President IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Allstate Financial ******
The Allstate Corporation *********
Allstate Automotive Insurance ********
Allstate Homeowner Insurance *********
Allstate Motorcycle Insurance *******

Agency Relationships


Brand Agency Service From To
******** ********** ********* ***** multicultural unknown present
******** ********** ********* ****** public relations 2006 present
******** ********** ********* ******* ********* Media Buying, Media Planning, Multicultural unknown present
******** ********** ********* *** ******* ********* AOR - creative unknown present
******** ********** ********* ******** ******* digital 2009 present

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WinmoEdge

TV, Digital Opps: Allstate launches new campaign after slow ad year


Subject: TV, digital, social media, online

Company: Winmo), headquartered in Northbrook, IL, is is one of the country’s largest providers of personal insurance, providing home, life, and auto insurance through two segments; Allstate Protection; and Allstate Financial. 

Opportunity: After a year of dormant advertising, Allstate is ready to get things moving again. But don’t get too excited, the insurance company stated in its Q1 results to expect a slight growth in marketing, but there won’t be any sort of huge spike. In fact, CEO Thomas Joseph Wilson, stated in the earnings report that the reason for the decreased marketing spend last year, was because the company didn’t want to grow anymore. Well apparently the company has decided its ready to grow again, and as a result, is releasing new ads. 

The new ads, created by longtime AOR Leo Burnett Chicago, shift from the dark humor of the previous “Mayhem” campaign, and feature comedians Adam DeVine and Leslie Jones. The two new TV spots, “Pure Power” and “Spa Day,” position Allstate as innovative and light hearted brand, and features its new tagline “it’s good to be IN good hands.” In addition to these new ads, the company also stated that it will be incorporating its marketing efforts more heavily into digital, versus its previous mass media efforts. 

Therefore, sellers should be reaching out now while the company is still planning, as Q2 is Allstate’s highest planning period. Look for ad dollars tied to TV and digital, however, as the shift to digital becomes more prominent, expect those dollars to become more available. Focus your pitch around high ROI adult millennial engagement.

Additional Insight

Media Spend: According to Kantar Media, Allstate spent $450 million on measured media in 2015, down $254 million from the year before. The largest portion of the budget was allocated towards broadcast, while the rest was divided among digital, print, radio and OOH. 

TV Breakdown: Since January, Allstate has spent $87 million on national TV ads, up $24 million compared to the same period last year,

Digital Breakdown: According to Moat, so far this year, Allstate has run 695 standard display, 728 high impact and 25 video ads on 10,500 publishers (<1% mobile). Of these 11% were placed site direct versus programmatic. Top ad destinations include go.com, about.com, dmv.org, usatoday.com, edmunds.com, homedepot.com, theatlantic.com, huffingtonpost.com and ebay.com. 

In comparison, for all of 2015, the insurance company ran 1,222 standard display, 2,079 high impact and 79 video ads on 9,581 publishers (6% mobile), with 20% placed site direct. 

Winmo)
2775 Sanders Road
North Plaza
Northbrook, IL 60062-6127
(847) 402-5000

Sanjay Gupta
Chief Marketing Officer
(847) 402-5000
sanjay.gupta@allstate.com

Georgina Flores
Vice President of Integrated Marketing Communications
(847) 402-5939
georgina.flores@allstate.com