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The Allstate Corporation | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in Northbrook, IL, The Allstate Corporation is one of the country's largest provider of personal insurance. The company provides home, life, and auto insurance through two segments; Allstate Protection; and Allstate Financial. The Allstate Corporation operates on a network of agencies and representatives in the United States and Canada.

Main Telephone (847) 402-5000
Main Fax (847) 402-0165
Primary Address
2775 Sanders Road
North Plaza
Northbrook, IL 60062-6127

The Allstate Corporation Contacts

Contacts (5/76)
Name Title State
Tom W. Chairman & Chief Executive Officer IL
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (847) 402-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2775 Sanders Road
North Plaza
Northbrook, IL

Sanjay G. Executive Vice President & Chief Marketing Officer, Corporate Relations & Innovation IL
Don C. President, Emerging Businesses IL
Matthew W. President IL
Steven S. Chief Financial Officer IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Allstate Financial ******
The Allstate Corporation *********
Allstate Automotive Insurance *********
Allstate Homeowner Insurance ********
Allstate Motorcycle Insurance ********

Agency Relationships

Brand Agency Service From To
******** ********** ********* ***** ********** ******** ********* multicultural unknown present
******** ********** ********* ****** public relations unknown present
******** ********** ********* ******** media buying & planning, multicultural unknown present
******** ********** ********* ******** ******* digital 2009 present
******** ********** ********* *** ******* ********* AOR - creative unknown present

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Score 42 – Future Possibility: Allstate marketing SVP to retire


Subject: TV, digital, print, radio, magazines, outdoor, social media, mobile, sponsorship

Company: Allstate, one of the largest insurers in the US.


Opportunity: Lisa Cochrane, SVP of integrated marketing communications, is retiring July 2 after 15 years overseeing advertising at the insurer. We’ll keep you posted on Cochrane’s replacement, but, in the meantime, get on lower level thought leaders’ radar now so you’re top-of-mind. Note that Sanjay Gupta has been CMO since Sept. 2012, but most advertising decisions are led by Cochrane. 

Publicis’s here).

Additional Insight

Media Breakdown: Allstate spent $441 million on measured media last year, down 13% from $510 million in 2013, according to Kantar Media. The majority of spending, which skews towards the first half of the year, went to broadcast ads, followed by digital, Hispanic media, radio and out-of-home (OOH).

TV Spending Trends: Since January, $105 million has been spent on national TV ads (see targeting breakdown right), down from $146 million over the same period last year. In 2014, $253 million went to national TV ads compared to $154 million in 2013. 

Digital Activity Trends: In the first half of the year, Allstate’s desktop and mobile display activity has declined substantially over the same period in 2014. However, the insurer has spread ads across more publishers in 2015. Since January, 581 display ads have run on 6,738 publishers (4% mobile), 89% of which were placed via ad networks or exchanges instead of directly. In comparison, last year 529 display ads ran with 5,787 publishers, only 60% of which were placed via ad networks or exchanges. 

Since January, most activity has been with auto, sports, portal and news publishers. Publishers reporting the most activity include,,,,,, and However, last year over the same period, portal, weather, reference and sports were the dominant publisher categories, led by,,, and

2775 Sanders Rd.
North Plaza
Northbrook, IL 60062
(847) 402-5000

Sanjay Gupta
Executive Vice President & Chief Marketing Officer
(847) 402-5000

Nancy Abraham
Vice President, Planning & Execution, Integrated Marketing Communications
(847) 402-5000