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Horace Mann Educators Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Horace Mann Educators Corporation is an multi-line insurance company targeting U.S. educators and other school employees. The company is headquartered in Springfield, IL.

Main Telephone (217) 789-2500
Main Fax (217) 788-5161
Primary Address
One Horace Mann Plaza
Springfield, IL 62715-0001
USA

Horace Mann Educators Corporation Contacts

Contacts (5)
Name Title State
Dwayne H. Executive Vice President & Chief Financial Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (217) 789-2500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Horace Mann Plaza
Springfield, IL
62715-0001
USA

Marita Z. President & Chief Executive Officer IL
Paul W. Assistant Vice President, Communications & Public Relations IL
Jann B. Vice President, Capital Management IL
Tricia B. Creative Services Director IL

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Associated Brands

Brand Media Spend
Horace Mann Educators Corporation *

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Score 42 – Future Possibility: Horace Mann begins CMO search


Subject: digital, social media, B2B, B2C

Company: Horace Mann Educators Corporation, the largest multiline insurance and financial services provider serving the nation’s educators. HM is based in Springfield, Ill. 

Opportunity: Effective immediately, Steve Cardinal will transition into a strategic marketing role with Horace Mann and will no longer serve as CMO. In his new role, he will be focused on driving new initi

Future-Possibility

atives and will continue to report to CEO Marita Zuraitis. Therefore, Horace Mann has initiated its search for a new CMO, according to documents filed with the SEC. 

In the Q1 earnings call, Zuraitis said that HM was in the “very early” stages of building out strategic marketing initiatives, so Cardinal’s shift into this new role fits in line with that proclamation. The company is experiencing strong momentum in the annuity, life and auto categories, according to Zuraitis, so look for marketing to possibly increase to leverage these recent successes. Zuraitis went on to say that within property and casualty, HM was taking a “state-by-state” approach, identifying profitable geographies and taking an integrated approach with both product and marketing efforts to drive profitable new business volume. Therefore,  look for targeted, direct B2B and B2C opportunities as the company looks to generate interest among educators for its products. 

Additional Insight

Experience: In addition to Cardinal’s shift, Horace Mann has named Kelly Stacy VP of field operations. Stacy joins from The Hanover Insurance Group, where he served as regional president of the Northeast.

Social Media Presence: HM recently surpassed 10,000 followers on Pinterest, putting it No. 1 among insurers for number of followers. HM uses Pinterest to share ideas that are useful t educators and encourages teachers to share everything from lesson plans to classroom decorating ideas and organization tips. 

Horace Mann Educators Corporation 
One Horace Mann Plaza
Springfield, IL 62175 
(217) 789-2500

Steve Cardinal 
Strategic Marketing
(217) 788-8535 (direct)
steve.cardinal@horacemann.com

Paul Wappel 
Assistant Vice President, Communications & Public Relations
(217) 789-2500
wappelp1@mail.horacemann.com