Horace Mann Educators Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
Horace Mann Educators Corporation is an multi-line insurance company targeting U.S. educators and other school employees. The company is headquartered in Springfield, IL.
|Main Telephone||(217) 789-2500|
|Main Fax||(217) 788-5161|
Horace Mann Educators Corporation ContactsContacts (5)
|Dwayne H.||Executive Vice President & Chief Financial Officer||IL|
Sample of Associated Brands
|Marita Z.||President & Chief Executive Officer||IL|
|Paul W.||Assistant Vice President, Communications & Public Relations||IL|
|Jann B.||Vice President, Capital Management||IL|
|Tricia B.||Creative Services Director||IL|
|Horace Mann Educators Corporation||*|
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Score 42 – Future Possibility: Horace Mann begins CMO search
Subject: digital, social media, B2B, B2C
Company: Horace Mann Educators Corporation, the largest multiline insurance and financial services provider serving the nation’s educators. HM is based in Springfield, Ill.
Opportunity: Effective immediately, Steve Cardinal will transition into a strategic marketing role with Horace Mann and will no longer serve as CMO. In his new role, he will be focused on driving new initi
atives and will continue to report to CEO Marita Zuraitis. Therefore, Horace Mann has initiated its search for a new CMO, according to documents filed with the SEC.
In the Q1 earnings call, Zuraitis said that HM was in the “very early” stages of building out strategic marketing initiatives, so Cardinal’s shift into this new role fits in line with that proclamation. The company is experiencing strong momentum in the annuity, life and auto categories, according to Zuraitis, so look for marketing to possibly increase to leverage these recent successes. Zuraitis went on to say that within property and casualty, HM was taking a “state-by-state” approach, identifying profitable geographies and taking an integrated approach with both product and marketing efforts to drive profitable new business volume. Therefore, look for targeted, direct B2B and B2C opportunities as the company looks to generate interest among educators for its products.
Experience: In addition to Cardinal’s shift, Horace Mann has named Kelly Stacy VP of field operations. Stacy joins from The Hanover Insurance Group, where he served as regional president of the Northeast.
Social Media Presence: HM recently surpassed 10,000 followers on Pinterest, putting it No. 1 among insurers for number of followers. HM uses Pinterest to share ideas that are useful t educators and encourages teachers to share everything from lesson plans to classroom decorating ideas and organization tips.
Horace Mann Educators Corporation
One Horace Mann Plaza
Springfield, IL 62175
(217) 788-8535 (direct)
Assistant Vice President, Communications & Public Relations