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Anthem, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




WellPoint, Inc., headquartered in Indianapolis, IN, provides health insurance primarily under the Blue Cross Blue Shield brand name, and is one of the largest publicly traded commercial health benefits companies in the U.S. Life and long-term disability insurance, pharmacy benefits, and dental, vision, and behavioral health benefits are offered to WellPoint members.

Main Telephone (317) 488-6000
Main Fax (317) 488-6260
Primary Address
120 Monument Circle
Suite 200
Indianapolis, IN 46204
USA

Anthem, Inc. Contacts

Contacts (5/21)
Name Title State
Patrick B. Chief Marketing & Consumer Officer IN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (317) 488-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 120 Monument Circle
Suite 200
Indianapolis, IN
46204
USA

Thomas M. Senior Vice President & Chief Information Officer IN
Sean S. Senior Vice President, Brand Management & Strategy CA
Darrel N. Staff Vice President, Regional & State Public Affairs CA
David P. Staff Vice President, Consumer Experience IN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Anthem Life *
BlueCross BlueShield of Georgia ******
Anthem, Inc. *******
Anthem BlueCross BlueShield ********

Agency Relationships


Brand Agency Service From To
****** ********* ********** *******, ***. Creative, Digital, Experiential, Media Buying, Media Planning 2007 present
****** ********* ********** ******, *** social 2013 present
****** ********* ********** ************ creative 2015 present
****** ********* ********** ******* ********* Media Planning 2016 present
******, ***. ****** ******* digital unknown present

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DailyVista

Rumor – Anthem moves media to Starcom?, new campaign imminent


Subject: TV, print, outdoor, online, digital, sponsorship

Company: Anthem, the largest for-profit managed health company in the Blue Cross and Blue Shield system. It used to be known as WellPoint

Opportunity: We’ve received word that media planning and buying has moved to Publicis’s Mcgarrybowen late last year.

Therefore, sellers should making introductions now for new campaign revenue. Center your pitch on pitch on direct response dollars tied toacquisition is slated to close in Q2, meaning more ad dollars should be up for grabs in the second half of the year.

Target audiences should include small business owners, early retirees and entrepreneurs 25-60-years-old – really anybody who doesn't obtain health insurance through their parents or an employer. Note that Anthem’s ad levels have fallen since 2013 as it reallocates TV investments to digital. 

 Additional Insight

Incumbent: IPG's Deutsch was on both creative and media for several years, according to The List.

Advertising Levels: Anthem spend $313.5 million on marketing and advertising last year, 7% less than it did in 2014 and 11% less than 2013, according to filings with the SEC.

Digital Breakdown: Over the last 1 -months, Anthem’s display presence started rising in June and reached its highest levels in Nov-Jan. Besides local news, top targeted sites have included wikia.com, wunderground.com, bloomberg.com, aol.com and nba.com. 

Winmo profile)
120 Monument Circle
Suite 200
Indianapolis, IN 46204
(317) 488-6000

Shelley Patchin
Director, Advertising
(317) 488-6000
shelley.patchin@anthem.com

Patrick Blair
Chief Marketing Officer
(317) 488-6000
patrick.blair@wellpoint.com