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Anthem, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




WellPoint, Inc., headquartered in Indianapolis, IN, provides health insurance primarily under the Blue Cross Blue Shield brand name, and is one of the largest publicly traded commercial health benefits companies in the U.S. Life and long-term disability insurance, pharmacy benefits, and dental, vision, and behavioral health benefits are offered to WellPoint members.

Main Telephone (317) 488-6000
Main Fax (317) 488-6260
Primary Address
120 Monument Circle
Suite 200
Indianapolis, IN 46204
USA

Anthem, Inc. Contacts

Contacts (5/22)
Name Title State
Wayne D. Executive Vice President & Chief Financial Officer IN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (317) 488-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 120 Monument Circle
Suite 200
Indianapolis, IN
46204
USA

Patrick B. Chief Marketing & Consumer Officer IN
Thomas M. Senior Vice President & Chief Information Officer IN
Sean S. Senior Vice President, Brand Management & Strategy CA
Darrel N. Staff Vice President, Regional & State Public Affairs CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Anthem Life *
BlueCross BlueShield of Georgia ******
Anthem, Inc. *******
Anthem BlueCross BlueShield ********

Agency Relationships


Brand Agency Service From To
****** ********* ********** *******, ***. Creative, Digital, Experiential, Media Buying, Media Planning 2007 present
****** ********* ********** ******, *** social 2013 present
****** ********* ********** ************ creative 2015 present
****** ********* ********** ******* ********* ***** Media Planning 2016 present
******, ***. ****** ******* digital unknown present

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DailyVista

Campaign Imminent: Anthem moves creative to Mcgarrybowen, media review ending soon


Subject: TV, print, outdoor, online, digital, sponsorship

Organization: Winmo profile), the largest for-profit managed health care company in the Blue Cross and Blue Shield Association and the nation’s second largest health insurer. It was formerly known as WellPoint

Opportunity: Expects to name a new media agency by January and recently moved creative to Dentsu Aegis’s Mcgarrybowen. It’s most likely too late for media shops to pitch, but sellers should keep the review on their radar since new decision makers will soon be handling Anthem’s 2016 media dollars. Start making introductions to in-house decision makers, and we’ll keep you posted as we learn what’s shaking on the agency side.

Look for branding activity to be up significantly next year since the Cigna Affordable Care open enrollment periods.  Target audiences should include small business owners, early retirees and entrepreneurs 25-60-years-old – really anybody who doesn't obtain health insurance through their parents or an employer.

Additional Insight

Incumbent: IPG’s Deutsch was on both creative and media for several years, according to The List.

Media Spend: Anthem spent $33 million on measured media last year, up 17% from 2014, according to Kantar Media. Since 2013, Q4 and Q1 have been Anthem’s largest buying periods. Spot TV makes up the bulk of spending, followed by newspapers, out-of-home (OOH) and display. 

Digital Breakdown: Most of Anthem’s display activity this year was during Jan-Feb. It appears that most of these impressions were bought from exchanges, primarily AppNexus. Top sites include walmart.com, legacy.com, nba.com ebay.com, rottentomates.com, people.com, foodandwine.com, cnn.com and msn.com.

Winmo profile)
120 Monument Circle
Suite 200
Indianapolis, IN 46204
(317) 488-6000

Shelley Patchin
Director, Advertising
(317) 488-6000
shelley.patchin@anthem.com

Patrick Blair
Chief Marketing Officer
(317) 488-6000
patrick.blair@wellpoint.com