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Liberty Mutual Insurance Companies | Company Profile, Marketing Contacts, Media Spend, Brands




Liberty Mutual Insurance Companies, based out of Boston, MA, comprises a group of personal and commercial insurance companies that offer a full line of insurance services and products to both individual consumers and businesses. The company's biggest market is personal auto insurance. Additionally, other common personal insurance markets include home, valuable possessions and liability.

Main Telephone (617) 357-9500
Main Fax (617) 350-7648
Primary Address
175 Berkeley Street
Boston, MA 02116
USA

Liberty Mutual Insurance Companies Contacts

Contacts (5/55)
Name Title State
Deborah M. Chief Marketing Officer, Commercial Insurance MA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (617) 357-9500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 175 Berkeley Street
Boston, MA
02116
USA

Melanie F. Executive Vice President & Chief Talent & Administration Officer MA
James M. Executive Vice President & Chief Operating Officer - Personal Insurance MA
David L. Chairman & Chief Executive Officer MA
James M. Executive Vice President & Chief Information Officer MA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Liberty Mutual Insurance Companies *********
Liberty Mutual Automotive Insurance *******

Agency Relationships


Brand Agency Service From To
******* ****** ********** ********* ********* media buying & planning 2013 present
******* ****** ********** ********* ***** ********* creative 2013 present
******* ****** ********* ********* ******** ****** Digital unknown present
******* ****** ********* ********* ********* Multicultural 2000 present
******* ****** ********* ********* ********** digital 2012 present

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Who is the Chief Marketing Officer, Commercial Insurance of Liberty Mutual Insurance Companies?

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What is direct phone of the Executive Vice President & Chief Operating Officer - Personal Insurance of Liberty Mutual Insurance Companies?

Who is the media buying & planning agency of Liberty Mutual Insurance Companies?

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DailyVista

New Biz Brief: Liberty Mutual taps Jack Morton as brand experience AOR following review


Brand: Liberty Mutual Insurance Companies, group of personal and commercial insurance companies

Opportunity: The Boston-based company tapped IPG’s Jack Morton Worldwide (Boston) as its brand experience AOR to handle sponsorship strategy and activation.

Keys to Know: Liberty Mutual is an official partner of Team USA’s 2014 and 2016 Olympic and Paralympic teams, and a  sponsor for FIFA World Cup and various youth sports organizations nationwide. Grassroots and localized branding and experiential efforts will be key factor where you can engage the company about future activation efforts domestically and internationally.

Media Spend & Agency Relationships: Liberty Mutual considerably increased cable television spending to $107 million last year from $48 million in 2011, and ramped up network television spending, according to Kantar Media. The company spent $195.9 million in measured media last year.

Havas handles the company’s creative duties,  according to The List.  

Liberty Mutual Insurance Companies
175 Berkeley St.
Boston, MA 02116 
(617) 357-9500

Deborah McGonigle
Chief Marketing Officer
(617) 357-9500
deborah.mcgonigle@libertymutual.com

Emily Fink
Senior Director, Marketing
(617) 357-9500
emily.fink@libertymutual.com

Sherri Lagana
Director, Partnership Marketing
(617) 357-9500
sherri.lagana@libertymutual.com