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Unum Group | Company Profile, Marketing Contacts, Media Spend, Brands




Unum Group, based in Chattanooga, TN, is a provider of group and individual income-protection insurance products in the United States and the United Kingdom. The company also provides a complementary portfolio of other insurance products, including long-term care insurance, life insurance, employer- and employee-paid group benefits, and other related services. Its principal operating subsidiaries in the United States are Unum Life Insurance Company of America, The Paul Revere Life Insurance Company and Colonial Life & Accident Insurance Company

Main Telephone (207) 575-2211
Main Fax
Primary Address
2211 Congress Street
Portland, ME 04122
USA

Unum Group Contacts

Contacts (5/10)
Name Title State
David L. Chief Marketing Officer & Senior Vice President ME
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (207) 575-2211
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2211 Congress Street
Portland, ME
04122
USA

Thomas W. Chairman TN
Richard M. President & Chief Executive Officer TN
Joseph F. Senior Vice President, Corporate Marketing & Public Relations ME
Julia S. Vice President & Marketing Consultant ME

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Unum Group ****

Agency Relationships


Brand Agency Service From To
**** ***** *** *** ****** creative, media buying & planning unknown present

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DailyVista

UnumProvident changes name to Unum


The Story
UnumProvident is changing its name to Unum Group as part of a broader branding initiative, according to the company.
 
The Chattanooga, Tenn.-based employee disability insurance provider’s new name follows several years of operational and financial restructuring and signals a transition to a period of building and growing the company's business.
 
"The name Unum will allow us to bring greater focus to our emerging brand and reinforce our commitment to being a leader in the group benefits industry,” Thomas Watjen, Unum’s president and CEO said in a statement.
 
The Research
Peter Neiman, Unum’s vice president of corporate brand and advertising, told DailyVista that “the name change is a first step in a bigger, broader brand review that is still under way.”
 
Nieman confirmed that the company is working with New York-based The Gate Worldwide. More details should be available in the spring, he said.
 
Another company spokesperson hinted that a branding makeover with new corporate logos is in the works.
 
Unum’s new product strategy will focus more on selling benefits in the workplace, rather than to individuals, according to a Reuters report.
 
Unum’s three business units will be known as Unum US, Unum UK and Colonial. However, the company will not change the names of companies that sell Unum’s products. These firms include Unum Life Insurance Company of America, Provident Life and Accident Insurance Company, The Paul Revere Life Insurance Company and Colonial Life & Accident Insurance Company.
 
"Given the progress we have made both operationally and financially in recent years, UnumProvident has essentially become a new company," Watjen said. "The time is right for us to signal this change, but to do so in a way that does not lose sight of the tremendous name and brand equity we've built in the marketplace over many years."
 
The company reported a third quarter tumble of 221 percent with a net income loss $63.7 million, compared to net income of $52.6 million for the third quarter of 2005. The loss is attributed to an increase in its claim reassessment reserve of $325.4 million.
 
In addition, a regional vice president last year pled guilty to federal fraud charges that resulted in the company placing $15.5 million into a restitution fund as well as paying fines.
 
According to Nielsen Monitor-Plus, Unum spent about $400,000 on measured media. The majority ($300,000) went to magazines and $100,000 to newspapers.
 
The Direction
Take seriously Unum’s desire to “become a new company.” Agencies willing to nurture and grow a client should make introductions. B-to-B agencies have a strong opportunity and firms that can help introduce the new name and branding to the internal Unum audience should step up. We suspect the small media budget should increase.