Allianz Life Insurance Company of North America | Company Profile, Marketing Contacts, Media Spend, Brands
Allianz Life Insurance Company of North America is one of the world's largest integrated financial services organizations. Headquartered in Minneapolis, MN, the company has operations in seventy countries around the globe. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue is not readily available. Therefore, the revenue figure presented below is that of the parent company. **
|Main Telephone||(763) 765-6500|
|Main Fax||(763) 765-6415|
Allianz Life Insurance Company of North America ContactsContacts (5/18)
|Corey W.||Chief Operating Officer||MN|
Sample of Associated Brands
|Tom B.||Chief Distribution Officer||MN|
|Walter W.||President & Chief Executive Officer||MN|
|Nancy J.||Chief Marketing Officer||MN|
|Chris D.||Chief Digital Officer||MN|
|Allianz Life Insurance Company of North America||******|
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Insurer Allianz Life appoints interactive director to lead digital strategy, execution
Subject: Interactive, digital, social media, email, online advertising, emerging media
Company: Allianz Life Insurance Company of North America – known as Allianz Life, the Minneapolis-based company provides of annuities and life insurance products
Opportunity: Appointed Jamie Plesser as director of interactive strategy and execution within its marketing division. He now leads much of the insurer’s digital strategy, so expect Allianz to make higher investments in email, social, online advertising, emerging media and website experience. Engage Plesser and Chris Du Bois, VP of interactive strategy, to get on the short list for potential interactive projects.
Experience: Most recently, Plesser was with Best Buy for nine years, culminating as digital marketing director.
Media Spend: Allianz’s measured media spending dropped about 62% from $21.2 million in 2011 to $7.8 million last year, according to Kantar Media. Display makes up the majority of the insurer’s spend, followed by search, magazine and national newspaper ads
Agency Relationship: WPP’s MediaCom has handled Allianz’s media planning and buying since 2011, according to The List.
Allianz Life Insurance Company of North America
5701 Golden Hills Dr.
Minneapolis, MN 55416
Chief Marketing Officer
Chris Du Bois
Vice President, Interactive Marketing, Strategy & Operations
Director, Interactive Strategy & Execution