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The Mutual of Omaha Companies | Company Profile, Marketing Contacts, Media Spend, Brands




The Mutual of Omaha Companies offer a full line of insurance and financial services to individuals, small businesses and employers. Mutual of Omaha also serves clients through multiple subsidiaries that handle insurance and banking operations. The company is headquartered in Omaha, NE.

Main Telephone (402) 351-7600
Main Fax (402) 351-2775
Primary Address
Mutual of Omaha Plaza
3301 Dodge Street
Omaha, NE 68175
USA

The Mutual of Omaha Companies Contacts

Contacts (5/19)
Name Title State
Stephanie P. Chief Marketing Officer & Executive Vice President NE
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (402) 351-7600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Mutual of Omaha Plaza
3301 Dodge Street
Omaha, NE
68175
USA

James B. Chief Executive Officer NE
Mike L. Chief Information Officer & Executive Vice President NE
Richard H. Chief Investment Officer NE
David D. Chief Financial Officer & Executive Vice President NE

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
The Mutual of Omaha Companies ********

Agency Relationships


Brand Agency Service From To
*** ****** ** ***** ********* ******* *****, ***. media buying & planning unknown present

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DailyVista

Score 66 – On the Brink: Mutual of Omaha names CMO


Subject: TV, print, digital

Company: Mutual of Omaha (MOO), financial services and mutual insurance company.

Opportunity: Named Stephanie Pritchett as EVP and CMO. This is MOO’s first CMO and follows the retirement of John Hildenbiddle, who was SVP of brand management and PR. Pritchett joins MOO from Hartford Financial Services Group, where she was chief marketing and strategy officer. MOO has reduced its display and TV spend in 2015, but the appointment of a CMO should signal a resurgence in 2016. Therefore, reach out to Pritchett as she begins to set a marketing strategy for MOO. According to The List, Horizon handles media buying and planning for MOO.

On-the-Brink

Additional Insight

Other Executive Hires: In April, MOO added James Blackledge as CEO. Along with Pritchett, MOO also named Dan Martin as EVP for individual and group insurance and Mike Lechtenberger as EVP and CIO. 

Media Spend: According to Kantar Media, MOO spent $35.9 million on measured media in 2014 – up 0.12% from 2013. This was mainly split between broadcast ads ($15.4 million) and print ads ($15.2 million), while the remainder went largely to OOH ($1.5 million).

TV Breakdown: ISpot.tv reports that MOO has spent $9.7 million on national TV ads so far this year – down from $11.7 million for the same period 2014. For 2015, the most money has been spent to air ads on CBS, ABC, HGTV, TV Land and Weather Channel during shows such as “Dancing With the Stars,” “60 Minutes,” “Love It or List It,” “Shark Tank” and “Weather Center Live.”

Digital Breakdown: Per Moat, MOO has run six standard display ads on six publishers so far this year (<1% mobile). Top ad destinations include: monster.com, wkyt.com, deviantart.com and mitbbs.com. For the same period 2014, 12 creatives were run on 104 publishers.

Mutual of Omaha 
Mutual of Omaha Plaza
3301 Dodge St.
Omaha, NE 68175
(402) 351-7600

Stephanie Pritchett
Chief Marketing Officer & Executive Vice President
(402) 351-7600

Andrew Rouillard 
Vice President, Brand Management & Advertising
(402) 351-7600
andrew.rouillard@mutualofomaha.com