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Nationwide Insurance | Company Profile, Marketing Contacts, Media Spend, Brands




Nationwide Insurance, headquartered in Columbus, OH, is a private mutual firm operating in part through publicly-held insurance subsidiary, Nationwide Financial. The company sells property and casualty insurance and offers professional liability, workers' compensation, and managed healthcare coverage focusing on personal & small business clients. Nationwide operates in three core businesses: Domestic Property/Casualty Insurance, Life Insurance/Retirement Insurance and Asset Management; its two largest divisions are Insurance and Financial Services.

Main Telephone (614) 249-7111
Main Fax (614) 249-7705
Primary Address
One Nationwide Plaza
Columbus, OH 43215-2220
USA

Nationwide Insurance Contacts

Contacts (5/40)
Name Title State
Rick P. Vice President & Chief Communications Officer OH
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (614) 249-7111
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Nationwide Plaza
Columbus, OH
43215-2220
USA

Chad J. Vice President, Corporate Citizenship & President, Nationwide Foundation OH
Steve R. President & Chief Executive Officer OH
Kirt W. President & Chief Operating Officer - Nationwide Financial OH
Steve B. President & Chief Operating Officer OH

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Best of America *******
Nationwide Mutual Insurance ********
Nationwide Insurance *********
Property Casualty Insurance Operations *
Nationwide Automotive Insurance *******

Agency Relationships


Brand Agency Service From To
********** ********** ********* ****** & ****** creative 2014 present
********** ********** ********* ********* ****** AOR - media buying & planning 2005 present
********** ********** ********* ********* ****** AOR - media buying & planning 2005 present
********** ********** ********* ****** & ****** creative 2014 present
********** ********* ***** digital unknown present

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DailyVista

On the Brink Update: Nationwide's marketing SVP departs after CMO


 

Update (5/19): Just after replacing its top marketer (more below), Nationwide’s SVP of marketing has also left the company. According to spokesman Joe Case, SVP Jennifer Hanley resigned the day after the former CMO’s departure. The company maintains that new CMO Terrance Williams will pick up the marketing message where former CMO Matt Jachius left off, including its “Make Safe Happen” initiative introduced with the “dead kid” Super Bowl spot (above).

While Nationwide insists the two resignations are unrelated, this reads a lot like Jerry Maguire to me. Neither Hanley nor Jachius have identified their next career move.

jerryNationwide’s score jumps up slightly from 64 to 55 with the news off Hanley’s departure, placing it in “On the Brink” status 

Subject: TV, digital, Hispanic-focused media, social media, print

Company: Nationwide Insurance, headquartered in Columbus, Ohio.

Opportunity: Nationwide has replaced CMO Matt Jauchius, the man behind the world's most depressing Super Bowl ad ever (above). Terrance Williams, who currently serves as president of Nationwide Agribusiness, is replacing Jachius in the top marketing spot. A Nationwide spokesman said the company is “confident in the current marketing strategy we have established to promote our brand.” This strategy includes the Jachius-lead “Join the Nation” campaign. While long-term executive promotions aren't usually a harbinger of agency roster and media strategy changes, Jauchius and AOR WPP's 

Additional Insight

That Super Bowl Ad: Nationwide ran two ads during the Super Bowl: one starring iSpot.tv.

Sponsorships: Nationwide, the official auto, home and life insurance partner of NASCAR, also has sponsorship deals with Ohio State University athletics, the Columbus Clippers (Triple-A affiliate of the Cleveland Indians) EBONY magazine, Nationwide Children's Hospital Marathon and the National Society of Hispanic MBAs Conference and Career Expo.  

Media Spend: According to Kantar Media, Nationwide spent $395.2 million on measured media in 2014 – a 26.5% increase over 2013. Nationwide tends to front-load spend, decreasing as the year goes on.  The overwhelming majority of this spend, $230.7 million, was allocated to TV ads. Hispanic media received $128.2 million, while digital spend was only $24.8 million.

According to iSpot.tv, Nationwide spent the most money in 2014 to air ads on NBC, CBS, FOX, TNT and Univision during shows such as “NFL Football,” “XXII Winter Olympics,” “NASCAR Racing,” “The Big Bang Theory” and “Law & Order: SVU.”

Moat reports that Nationwide ran standard display ads in 3,349 publishers in 2014 – 45% of which were purchased directly from the publisher as ppposed to ad networks or exchanges. Top ad destinations included: weather.com, wunderground.com, forbes.com, barrons.com and thestreet.com. 

Agency Relationships: According to The List, in addition to Universal McCann handles media buying and planning.

Nationwide Insurance 
One Nationwide Plaza
Columbus, OH 43215
(614) 249-7111

Terrance Williams 
Executive Vice President & Chief Marketing Officer
(614) 249-7111

Jim McCoy 
Director, Brand Reputation
(614) 249-2038
mccoyj5@nationwide.com