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Nationwide Insurance | Company Profile, Marketing Contacts, Media Spend, Brands

Nationwide Insurance, headquartered in Columbus, OH, is a private mutual firm operating in part through publicly-held insurance subsidiary, Nationwide Financial. The company sells property and casualty insurance and offers professional liability, workers' compensation, and managed healthcare coverage focusing on personal & small business clients. Nationwide operates in three core businesses: Domestic Property/Casualty Insurance, Life Insurance/Retirement Insurance and Asset Management; its two largest divisions are Insurance and Financial Services.

Main Telephone (614) 249-7111
Main Fax (614) 249-7705
Primary Address
One Nationwide Plaza
Columbus, OH 43215-2220

Nationwide Insurance Contacts

Contacts (5/40)
Name Title State
Rick P. Vice President & Chief Communications Officer OH
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (614) 249-7111
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Nationwide Plaza
Columbus, OH

Chad J. Vice President, Corporate Citizenship & President, Nationwide Foundation OH
Steve R. President & Chief Executive Officer OH
Kirt W. President & Chief Operating Officer - Nationwide Financial OH
Steve B. President & Chief Operating Officer OH

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Best of America *******
Nationwide Mutual Insurance ********
Nationwide Insurance *********
Property Casualty Insurance Operations *
Nationwide Automotive Insurance *******

Agency Relationships

Brand Agency Service From To
********** ********** ********* ****** & ****** creative 2014 present
********** ********** ********* ********* ****** AOR - media buying & planning 2005 present
********** ********** ********* ********* ****** AOR - media buying & planning 2005 present
********** ********** ********* ****** & ****** creative 2014 present
********** ********* ***** digital unknown present

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Recent Discussions

Who is the Vice President & Chief Communications Officer of Nationwide Insurance?

Who is the marketing contact for insurance in OH

What is the email of the Vice President, Corporate Citizenship & President, Nationwide Foundation of Nationwide Insurance?

What is direct phone of the President & Chief Executive Officer of Nationwide Insurance?

Who is the creative agency of Nationwide Insurance?

Your personal LinkedIn network connections

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Review Imminent?P No. 256 Nationwide drops long-time creative AOR

Subject: TV, digital, Hispanic, social media, print

Company: Nationwide Insurance, headquartered in Columbus, Ohio.

Opportunity: Nationwide, No. 256 in the here). 

Hopefully you’ve already been going after this account for months, but if not, now’s the time to possibly get on the longlist. It’s doubtful since this news made it to the trades, but you never know. Note that media AOR UM has had the account since 2005, well past average AOR tenure, making it vulnerable, as well.

News, finance, sports and entertainment sellers should be all over this since a new campaign will be on the way in the coming months, maybe weeks. Historically Nationwide’s top buying periods have tended to be Q2 and Q4, but last year most of its ads ran during the first half of the year. 

Additional Insight

Media Spend: According to Kantar Media, Nationwide spent $395.2 million on measured media in 2014 – a 26.5% increase over 2013. The overwhelming majority of this supported TV ads. Hispanic media received $128.2 million, while digital spend was only $24.8 million.

TV Breakdown: $190.4 million went to national TV ads last year (see targeting right), up from $130.5 million in 2014, according to

Digital Breakdown: Last year, news and personal finance sites dominated Nationwide’s desktop display presence, though entertainment was a substantial part of the mix, as well, Moat reports. Top 100 publishers targeted the most included,,,, and 

However, mobile ads centered almost equally on news and entertainment, while video heavily targeted sports sites, led by This makes sense because Nationwide is the official auto, home and life insurance partner of NASCAR.

Nationwide Insurance 
One Nationwide Plaza
Columbus, OH 43215
(614) 249-7111

Tim Ball
Director, Media & Promotions
(614) 249-7111

Royce Workman
Director, Digital Marketing
(614) 249-7111

Brad Barnett
Associate Vice President, National Media & Sports Marketing
(614) 249-7111