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Penn Mutual Life Insurance Company | Company Profile, Marketing Contacts, Media Spend, Brands




Penn Mutual Life Insurance Company, headquartered in Horsham, PA, is one of the oldest life insurers in the nation. The company focuses on individual life and individual and group pension markets. Penn Mutual tailors its selling to business owners, entrepreneurs, executives and professionals.

Main Telephone (215) 956-8000
Main Fax (215) 956-8347
Primary Address
Post Office Box 178
Horsham, PA 19105-0178
USA

Penn Mutual Life Insurance Company Contacts

Contacts (4)
Name Title State
Jeffrey F. Chief Marketing & Digital Officer PA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (215) 956-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 178
Horsham, PA
19105-0178
USA

Eileen M. President, Chief Executive Officer & Chairman PA
Alida M. Senior Vice President & Chief Human Resources Officer PA
Greg D. Senior Vice President & Chief Information Officer PA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Penn Mutual Life Insurance Co. *

Agency Relationships


Brand Agency Service From To
**** ****** **** ********* **. *** ****** ***** digital 2014 present

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Score 77 – Account in Jeopardy: Penn Mutual hires CMO to lead millennial, digital push


Subject: Sponsorship, digital, social media, experiential, online

Company: 

Opportunity: Hired Jeffrey Fleischman as chief marketing and digital officer, who’s tasked with bringing the producer-driven 168-year-old brand to younger and more diverse producers and consumers. Engaging millennials is a big part of the signed a three-year sponsorship with the Collegiate Rugby Championship, which distribution EVP Thomas Harris described as “a clear field in terms of corporate sponsorship.”

Therefore, digital agencies and ad sellers should certainly be all over Penn Mutual, but sponsorship sellers pitching similar demographic reach and access (lacrosse?) should certainly engage Fleischman, as well. Eileen McDonnell, president and CEO, blogged recently that while Penn will always be a producer brand, it wants to build brand recognition (trust) among the general public. This sponsorship is Penn Mutual’s first foray into consumer advertising but it won’t be the last.

Additional Insight

Experience; Most recently, Fleischman was chief digital officer at marketing consultancy Blue Panda Interactive for four years. Before that, he was principal of marketing/digital consultancy The OptComm Group and chief digital officer at TIAA-CRFF.

Rugby Sponsorship and Benefits:  The Collegiate Rugby Championship, which takes place at PPL Park in the Philadelphia metro area, will rugby sevens collegiate rugby championship in the US. Additionally, Penn Mutual has committed to be the title sponsor for “The Varsity Cup,” the national collegiate championship of the 15-a-side rugby format. The Varsity Cup, which is played at Rio Tinto Stadium in Salt Lake City, will now be named “The Penn Mutual Varsity Cup.”

Harris wrote in a blog post that Penn Mutual chose rugby for several reasons:

1. It’s the fastest-growing collegiate sport in the US and the second largest team sport globally.
2. US rugby participation has rose 350% since 2004.
3. Rugby Sevens is rejoining the Olympics in 2016.
4. The “demographics of rugby are fantastic” – young, well-educated and multicultural. “A lot of high-level decision makers and C-suite executives played rugby in college and continue to watch the games (and even still play it).” Harris stated.
5.  Clear Field – Penn Mutual now “owns” collegiate rugby, whereas sports like tennis and golf with similarly good demos are already “very crowded.”
6. High Visibility - The Championship will be televised on NBC Sports Network and Comcast SportsNet. 

Penn Mutual Life Insurance Company
600 Dresher Rd.
Horsham, PA 19044
(215) 956-8000

Jeffrey Fleischman 
Chief Marketing & Digital Officer
(215) 956-8000

Eileen McDonnell
President & Chief Executive Officer & Chairman
(215) 956-8000
mcdonnell.eileen@pennmutual.com