Penn Mutual Life Insurance Company | Company Profile, Marketing Contacts, Media Spend, Brands
Penn Mutual Life Insurance Company, headquartered in Horsham, PA, is one of the oldest life insurers in the nation. The company focuses on individual life and individual and group pension markets. Penn Mutual tailors its selling to business owners, entrepreneurs, executives and professionals.
|Main Telephone||(215) 956-8000|
|Main Fax||(215) 956-8347|
Penn Mutual Life Insurance Company ContactsContacts (4)
|Jeffrey F.||Chief Marketing & Digital Officer||PA|
Sample of Associated Brands
|Eileen M.||President, Chief Executive Officer & Chairman||PA|
|Alida M.||Senior Vice President & Chief Human Resources Officer||PA|
|Greg D.||Senior Vice President & Chief Information Officer||PA|
|Penn Mutual Life Insurance Co.||*|
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Score 77 – Account in Jeopardy: Penn Mutual hires CMO to lead millennial, digital push
Subject: Sponsorship, digital, social media, experiential, online
Opportunity: Hired Jeffrey Fleischman as chief marketing and digital officer, who’s tasked with bringing the producer-driven 168-year-old brand to younger and more diverse producers and consumers. Engaging millennials is a big part of the signed a three-year sponsorship with the Collegiate Rugby Championship, which distribution EVP Thomas Harris described as “a clear field in terms of corporate sponsorship.”
Therefore, digital agencies and ad sellers should certainly be all over Penn Mutual, but sponsorship sellers pitching similar demographic reach and access (lacrosse?) should certainly engage Fleischman, as well. Eileen McDonnell, president and CEO, blogged recently that while Penn will always be a producer brand, it wants to build brand recognition (trust) among the general public. This sponsorship is Penn Mutual’s first foray into consumer advertising but it won’t be the last.
Experience; Most recently, Fleischman was chief digital officer at marketing consultancy Blue Panda Interactive for four years. Before that, he was principal of marketing/digital consultancy The OptComm Group and chief digital officer at TIAA-CRFF.
Rugby Sponsorship and Benefits: The Collegiate Rugby Championship, which takes place at PPL Park in the Philadelphia metro area, will rugby sevens collegiate rugby championship in the US. Additionally, Penn Mutual has committed to be the title sponsor for “The Varsity Cup,” the national collegiate championship of the 15-a-side rugby format. The Varsity Cup, which is played at Rio Tinto Stadium in Salt Lake City, will now be named “The Penn Mutual Varsity Cup.”
Harris wrote in a blog post that Penn Mutual chose rugby for several reasons:
1. It’s the fastest-growing collegiate sport in the US and the second largest team sport globally.
2. US rugby participation has rose 350% since 2004.
3. Rugby Sevens is rejoining the Olympics in 2016.
4. The “demographics of rugby are fantastic” – young, well-educated and multicultural. “A lot of high-level decision makers and C-suite executives played rugby in college and continue to watch the games (and even still play it).” Harris stated.
5. Clear Field – Penn Mutual now “owns” collegiate rugby, whereas sports like tennis and golf with similarly good demos are already “very crowded.”
6. High Visibility - The Championship will be televised on NBC Sports Network and Comcast SportsNet.
Penn Mutual Life Insurance Company
600 Dresher Rd.
Horsham, PA 19044
Chief Marketing & Digital Officer
President & Chief Executive Officer & Chairman