Highmark Health | Company Profile, Marketing Contacts, Media Spend, Brands
Highmark, Inc. is one of the leading regional, non-profit health insurers in the nation. The company, headquartered in Pittsburgh, PA, provides health-related coverage to clients in Pennsylvania, West Virginia and areas in eastern Ohio.
|Main Telephone||(412) 544-7000|
|Main Fax||(412) 544-8368|
Highmark Health ContactsContacts (5/8)
|Cindy D.||Executive Vice President, Chief Marketing Officer||PA|
Sample of Associated Brands
|Darren M.||Senior Vice President, Diversified Business Development||PA|
|Tina S.||Vice President, Product & Marketing||PA|
|Amy P.||Director, Business Development - REMWorks Sleep Store||PA|
|Deborah C.||Director, Marketing Operations||PA|
|Highmark Blue Cross & Blue Shield||*******|
Who is the Executive Vice President, Chief Marketing Officer of Highmark Health?
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What is the email of the Senior Vice President, Diversified Business Development of Highmark Health?
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Who is the Creative, Media Buying, Media Planning agency of Highmark Health?
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Score 57 – Close Watch: Highmark hires marketing SVP after appointing new AOR
Subject: TV, outdoor, digital, online, newspaper, sponsorship
Company: Highmark Health, the fourth-largest Blue Cross and Blue Shield-affiliated company in the US. The Pittsburgh-based health care provider largely serves the Western Pennsylvania market, but millions of customers are in Delaware, West Virginia and across Pennsylvania, as well.
Opportunity: After moving creative and media to MDC’s here), Highmark has hired Cindy Donohoe as marketing SVP. While she’ll certainly evaluate these new relationships moving forward, the most immediate opportunity here is for Western Pennsylvania sellers ahead of the Affordable Care Act’s next open enrollment period (Nov. 1-Jan. 31).
As such, Highmark’s target audiences should be small business owners, early retirees and entrepreneurs 25-60-years-old – anybody who doesn't obtain health insurance through their parents or an employer. Use Highmark’s Moat.
Experience: Donohoe brings extensive healthcare marketing experience to Highmark. Most recently, she was VP of business development and marketing at AliveCor. Before that, she was SVP of growth and customer experience officer at Physicians Immediate Care, Divisional VP of pharmacy healthcare marketing at Walgreens and CMO of Ovations at UnitedHealth Group.
Media Spend: Highmark Health spent $25 million on measured media last year, up from $20.6 million in 2013, Kantar Media reports. Leading the way last year was TV outlays, representing about 40% of spend, followed by newspapers (26%), outdoor (17%) and display (14%). Highmark hasn’t disclosed how much it’s spend on the new campaign.
120 Fifth Ave. Place
Pittsburgh, PA 15222