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Lincoln Financial Group | Company Profile, Marketing Contacts, Media Spend, Brands

Lincoln Financial Group is financial service company based in Philadelphia, PA. In addition to financial services and products, Lincoln offers Individual and group retirement plans, life Insurance and long-term care protection, annuities, group benefits and mutual funds and investment management through Delaware Investments. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (484) 583-1400
Main Fax
Primary Address
150 North Radnor Chester Road
Radnor, PA 19087

Lincoln Financial Group Contacts

Contacts (5/17)
Name Title State
Dennis G. President & Chief Executive Officer PA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (484) 583-1400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 150 North Radnor Chester Road
Radnor, PA

Randal F. Chief Financial Officer PA
Tricia B. Senior Vice President, Chief Digital Officer & Head, Enterprise Information Technology Services PA
Rich A. Senior Vice President & Chief Marketing Officer - Annuity Solutions PA
Dave W. Vice President & Head, Advertising & Corporate Partnerships PA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Lincoln Financial Group *****

Agency Relationships

Brand Agency Service From To
******* ********* ***** ***** ******** digital, media planning, media buying unknown present
******* ********* ***** ********** *****, ***. public relations 2015 present
******* ********* ***** *** *** **** creative 2015 present

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Q4, Q2 Media Opps: Lincoln Financial breaks new campaign after hiring creative AOR

Subject: digital, mobile, online, TV, sponsorship

Company: Lincoln Financial Group, based in Philadelphia, Pa.

Opportunity: After hiring  IPG's Then and Now.” Reach out to see if dollars are still on the table, while looking forward to 2016 revenue. Center on Q2 since it and Q4 are LFG’s top buying periods. Look for millennials and families to continue being the marketing focus. 

Also, keep in mind that LFG continues to grow its digital presence, particularly mobile, while shrinking TV and newspaper outlays. MDC's Assembly, NY still handles traditional and digital media buying and planning.

Additional Insight

Media Spend: According to Kantar Media, LFG spent $25.9 million on measured media in 2014 – up from $20.9 million in 2013. Budget is largely allocated to national newspapers (45.8%), with the remainder goes to broadcast. 

TV Breakdown: Since January, $1.5 million has gone to national TV ads, down from $2.7 million over the same period last year, reports. About $600,000 has been spent on “Then and Now” national TV ads since it launched Oct. 25 (see targeting breakdown right).

Digital Breakdown: So far this year 55 standard ads, 78 high impact ads and three video ads have run on 289 publishers (18% mobile), 84% of which was placed site direct versus programmatically.  Desktop and mobile activity was highest between Feb-August, skewing towars news sites like, and, Moat reports.

Video only ran intermittently during Feb.-April. News publishers make up most of this activity too, led by, and

Lincoln Financial Group 
150 N. Radnor Chester Rd.
Radnor, PA 19087
(484) 583-1400

Dave Wozniak 
Head, Advertising & Corporate Partnerships
(484) 583-1400

Tricia Blair 
Senior Vice President & Chief Digital Officer
 (484) 583-1400

Brian O'Hare 
Associate Media Director – Assembly, NY
(212) 541-6770