Lincoln Financial Group | Company Profile, Marketing Contacts, Media Spend, Brands
Lincoln Financial Group is financial service company based in Philadelphia, PA. In addition to financial services and products, Lincoln offers Individual and group retirement plans, life Insurance and long-term care protection, annuities, group benefits and mutual funds and investment management through Delaware Investments. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(484) 583-1400|
Lincoln Financial Group ContactsContacts (5/17)
|Dennis G.||President & Chief Executive Officer||PA|
Sample of Associated Brands
|Randal F.||Chief Financial Officer||PA|
|Tricia B.||Senior Vice President, Chief Digital Officer & Head, Enterprise Information Technology Services||PA|
|Rich A.||Senior Vice President & Chief Marketing Officer - Annuity Solutions||PA|
|Dave W.||Vice President & Head, Advertising & Corporate Partnerships||PA|
|Lincoln Financial Group||*****|
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Q4, Q2 Media Opps: Lincoln Financial breaks new campaign after hiring creative AOR
Subject: digital, mobile, online, TV, sponsorship
Company: Lincoln Financial Group, based in Philadelphia, Pa.
Opportunity: After hiring IPG's Then and Now.” Reach out to see if dollars are still on the table, while looking forward to 2016 revenue. Center on Q2 since it and Q4 are LFG’s top buying periods. Look for millennials and families to continue being the marketing focus.
Also, keep in mind that LFG continues to grow its digital presence, particularly mobile, while shrinking TV and newspaper outlays. MDC's Assembly, NY still handles traditional and digital media buying and planning.
Media Spend: According to Kantar Media, LFG spent $25.9 million on measured media in 2014 – up from $20.9 million in 2013. Budget is largely allocated to national newspapers (45.8%), with the remainder goes to broadcast.
TV Breakdown: Since January, $1.5 million has gone to national TV ads, down from $2.7 million over the same period last year, iSpot.tv reports. About $600,000 has been spent on “Then and Now” national TV ads since it launched Oct. 25 (see targeting breakdown right).
Digital Breakdown: So far this year 55 standard ads, 78 high impact ads and three video ads have run on 289 publishers (18% mobile), 84% of which was placed site direct versus programmatically. Desktop and mobile activity was highest between Feb-August, skewing towars news sites like pbs.org, usatoday.com and theatlantic.com, Moat reports.
Video only ran intermittently during Feb.-April. News publishers make up most of this activity too, led by wsj.com, usatoday.com and theatlantic.com.
Lincoln Financial Group
150 N. Radnor Chester Rd.
Radnor, PA 19087
Head, Advertising & Corporate Partnerships
Senior Vice President & Chief Digital Officer
Associate Media Director – Assembly, NY