USAA | Company Profile, Marketing Contacts, Media Spend, Brands
USAA, headquartered in San Antonio, TX, is the only fully integrated financial institution for military personnel. USAA's services are available to active duty officers in the military, spouses and adult children of USAA members, National Guard and Selected Reserve members and officers in commissioning programs such as the ROTC and Academy.
|Main Telephone||(210) 531-8722|
|Main Fax||(210) 498-0299|
USAA ContactsContacts (5/58)
|Roger A.||Chief Marketing Officer||TX|
Sample of Associated Brands
|Chris T.||Vice President & Chief Communications Officer||TX|
|Heather C.||Chief Technology & Digital Officer||TX|
|Jennifer S.||Chief Information Officer & Senior Vice President||TX|
|Stuart P.||Chief Executive Officer||TX|
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Who is the Creative agency of USAA?
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Campaign Imminent: USAA moves creative to MullenLowe
Subject: TV, digital, social media, military marketing
Company: Winmo), the San Antonio-based fully integrated financial institution for military personnel.
Opportunity: Hired email scandal. With MullenLowe now leading strategy and creative, look for a new USAA brand campaign to break in Q2, traditionally the insurer’s secondary buying period. Therefore, sellers should seek ad revenue tied to Q2 and Q4, the latter of which has been USAA’s top buying period since 2013, according to Kantar Media.
IPG’s Cadreon, IPG Mediabrands’ adtech unit.
Media Spend: According to Kantar Media, USAA has spent about $150 million annually on measured media since 2013, according to Kantar Media. Last year, broadcast continued to make up he bulk of budget, though network TV buys continued to decline.
National TV Spend: Spot reports that USAA spent $91.5 million on national TV ads in 2015, up from $63 million in 2014. Since Jan. 1, $5.2 million has been spent on national TV ads, so there should be plenty of dollars for sellers in this channel this year. See charts right for 2015 channel/show targeting.
Digital Breakdown: Per Moat, USAA ran 295 display ads on 2,303 publishers in 2015 (6% mobile). Top ad destinations included stripes.com, foxnews.com, sofrep.cpm and military.com (66% of these ads were placed site direct versus programmatic). The company also ran 429 high impact ads and 33 video ads in 2015.
For 2015, USAA's display presence was highest from Feb to Sept., when it trailed off significantly.
For comparison, in 2014 263 display ads were run on 1,081 publishers (20% mobile). Ad destinations included oprah.com, hlntv.com, foxnews.com and cbsnews.com (70% placed site direct). USAA also ran 348 high impact ads in 2014.
10750 McDermott Freeway
San Antonio, TX 78288
Chief Marketing Officer
Associate, Digital Investment - Initiative
Specialist, Digital Investment - Initiative