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USAA | Company Profile, Marketing Contacts, Media Spend, Brands

USAA, headquartered in San Antonio, TX, is the only fully integrated financial institution for military personnel. USAA's services are available to active duty officers in the military, spouses and adult children of USAA members, National Guard and Selected Reserve members and officers in commissioning programs such as the ROTC and Academy.

Main Telephone (210) 531-8722
Main Fax (210) 498-0299
Primary Address
9800 Fredericksburg Road
San Antonio, TX 78288

USAA Contacts

Contacts (5/60)
Name Title State
Roger A. Chief Marketing Officer TX
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (210) 531-8722
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 9800 Fredericksburg Road
San Antonio, TX

Chris T. Vice Presiden & Chief Communications Officer TX
Jennifer S. Chief Information Officer & Senior Vice President TX
Stuart P. Chief Executive Officer TX
Wade C. Chief of Staff TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
USAA *********

Agency Relationships

Brand Agency Service From To
**** ***** Creative 2016 present

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Review Imminent: USAA drops Campbell Ewald as AOR after email controversy

Subject: TV, digital, social media, military marketing

Company: Winmo), the San Antonio-based fully integrated financial institution for military personnel.

Opportunity: USAA has dropped IPG’s CEO Jim Palmer had been fired over a racist email sent by a staffer last October. Adweek reports that an IPG spokesperson said the holding company would fight to retain the account, but little else is known about the status of the search. Agency readers, this means there could still be a chance to pitch the business, so reach out as soon as possible. 

IPG sibling Initiative has handled media buying and planning for USAA since 2010, according to The List. 

Additional Information

Media Spend: According to Kantar Media, USAA spent $136.8 million on measured media in 2014 – $92.7 million through Q3 (through Q3 2015 spend was similar – $92.8 million). Most of USAA’s spend went to broadcast ads in 2015 – $88.8 million. The remainder was allocated to digital display ($3.1 million). Note that USAA decreased radio spend significantly in 2015.

National TV Spend: iSpot reports that USAA spent $88.2 million on national TV ads in 2015 – up 48.5% from 2014 ($59.4 million). Since Jan. 1, $5.2 million has been spent on national TV ads, so there should be plenty of dollars for sellers in this channel this year. See charts for 2015 channel/show targeting.

Digital Breakdown: Per Moat, USAA ran 295 display ads on 2,303 publishers in 2015 (6% mobile). Top ad destinations included,, sofrep.cpm and (66% of these ads were placed site direct versus programmatic). The company also ran 429 high impact ads and 33 video ads in 2015.

For 2015, USAA’s display presence was highest from Feb to Sept., when it trailed off significantly. 

For comparison, in 2014 263 display ads were run on 1,081 publishers (20% mobile). Ad destinations included,, and (70% placed site direct). USAA also ran 348 high impact ads in 2014.


10750 McDermott Freeway
San Antonio, TX 78288
(210) 531-8722

Roger Adams 
Chief Marketing Officer
(210) 531-8722

Michael Holmes 
Assistant Vice President, Marketing
(210) 531-8722

Tiffany Fudge 
Manager, Digital Marketing
(210) 531-8722