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Experian Information Solutions, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Experian Information Solutions, Inc., main lines of business are credit services, marketing solutions, decision analytics and interactive services. The company collects all their information on people, businesses, motor vehicles and insurance companies. Experian heavily markets its for-profit credit reporting service.

Main Telephone (714) 830-7000
Main Fax (714) 830-2449
Primary Address
475 Anton Boulevard
Costa Mesa, CA 92626
USA

Experian Information Solutions, Inc. Contacts

Contacts (5/37)
Name Title State
Barry L. Global Chief Information Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (714) 830-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 475 Anton Boulevard
Costa Mesa, CA
92626
USA

Kristen S. Chief Marketing Officer CA
Brian C. Chief Executive Officer CA
Matt S. Group President - Experian Marketing Services NY
Laura D. Senior Vice President, Marketing & Product Development CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Experian Information Solutions, Inc. *********
FreeCreditReport.com ********
Consumerinfo.com *
Experian Audience IQSM *
Freecreditscore.com *******

Agency Relationships


Brand Agency Service From To
******** *********** *********, ***. ****** & **** interactive 2006 present
******** *********** *********, ***. *** **** media buying & planning 2013 present
****************.*** *** ****** ****** creative 2008 present
****************.*** *** **** media buying & planning 2013 present
***************.*** *** **** media buying & planning 2013 present

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DailyVista

Score 61: On the Brink – Experian Consumer Services names new CMO


 

Subject: digital, broadcast, social

Company: 

Opportunity: ECS has named Kristen Simmons as its new CMO to lead strategic direction, development and execution of all product and marketing activities. Approach Simmons with strategies to reach Millennials, especially though digital, social or broadcast channels. 

Additional Insight 

Competitors:  Equifax, Transunion, etc.

Media Spend: Experian Information Services spent $426.1 million on measured media spend in 2013, according to Kantar Media. Majority of this was allocated to digital spend (mainly display ads). Second highest spend was broadcast, but it was a distant second at $39.2 million.

In 2014, however, Experian spent $97.9 million on national TV ads, spending pretty evenly on TNT, E!, Comedy Central, MLB Network and Bravo, according to iSpot.tv

Target Customers:  Given the channels targeted by Experian, it seems that the company is after Millennials. According to a recent survey, four in ten Millennials feel “overwhelmed” by debt and should probably pay close attention to their credit score. 

Agency Relationships: According to The List, OMD West handles media buying and planning for  Experian.

Experian Information Solutions 
475 Anton Blvd.
Costa Mesa, CA 92626
(714) 830-7000

Kristen Simmons 
Chief Marketing Officer
(714) 830-7000

Laura DeSoto 
Senior Vice President, Marketing & Product Development 
(714) 830-5207 (direct)
laura.desoto@experian.com

Brian Hovis 
Vice President, Digital Marketing & Acquisition
(714) 830-7000
brian.hovis@experian.com