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Intuit, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Intuit Inc. is a software company that provides business, financial management and tax solutions for small businesses, consumers and accountants. The company's headquaters are located in Mountain View, CA.

Main Telephone (650) 944-6000
Main Fax (650) 944-3699
Primary Address
Post Office Box 7850
Mountain View, CA 94039-7850
USA

Intuit, Inc. Contacts

Contacts (5/63)
Name Title State
Scott C. Chairman, Executive Committee & Founder CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (650) 944-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 7850
Mountain View, CA
94039-7850
USA

Rob L. Senior Vice President, Corporate Communications & Chief Communications Officer CA
Brad S. Chairman & Chief Executive Officer CA
Lucas W. Chief Marketing & Sales Officer CA
Guy L. Chief Marketing Officer CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
ProSeries *
QuickBooks ********
Quicken *******
TurboTax Consumer ********
Intuit, Inc. ********

Agency Relationships


Brand Agency Service From To
*********.*** ****** ******* ************** AOR - public relations unknown present
******, ***. ******** & ****** creative 2005 present
******, ***. ********** - ******** Creative, Digital, Social 2014 present
******, ***. ** ***** media buying & planning 2009 present
******, ***. ****** ********** ******** AOR - creative 2011 present

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WinmoEdge

Accounts on the move recap for the week of May 2


Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We will publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts. Please save this page if you would like to return to it quickly. It can also be accessed under “WinmoEdge Reports” once it moves off the front page of the site. 

We recently here) have high potential of appointing new agencies within six-to-12 months. So, look for upcoming agency shifts at these companies, as well.

Bigelow Tea (Fairfield, CT)

New Agency: HMSDesign 

Scope of Work: Brand Identity and Package Design

Additional Insight: The agency also assisted in the photography, creation of the final package and the implementation across a dozen flavors. Bigelow's marketing director Mary Lauren Factora said that the agency's “refreshing design work for Steep by Bigelow has already yielded results including opening new retail doors for Bigelow Tea.” With the new branding underway, look for ad spending to be up to help support experiential/in-store customer engagement efforts. Full Article.

 

Toshiba (Irvine, CA)

Opportunity: We've learned that Initiative, LA is off the account, where ad dollars mainly focused on the B2C PC business. The IPG's agency's contract expired March 31.

Scope of Work: Media Buying and Planning

Additional Insight: The loss comes as Toshiba shuts down its .

 

Macy's (Cincinnati, OH)

New Agency: BBH 

Incumbent: JWT

Scope of Work: Creative

Additional Insight: Has reportedly hired the two new agencies to assist with its 2016 holiday campaign. JWT, on Macy's roster since 2006, had handled campaign duties for the holidays, Macy's top revenue period. However,Full Article.

 

TuneIn (Palo Alto, CA)

New Agency: McKinney

Scope of Work: Creative

Additional Insight: Recently launched its new campaign “Listen Like You Mean It,” which will run on radio, digital and social media. The new ads will launch in Chicago and Boston, along with top markets New York, San Francisco and Los Angeles. Marketing VP Scott Parker told .

 

The California Avocado Commission (Irvine, CA)

Opportunity: Has recently launched a new marketing campaign, titled “California by Nature,” that positions the California avocado as the ideal symbol of the Golden State lifestyle. 

Additional Insight: The new campaign, created by AOR Full Article.

 

Norwegian Cruise Lines Holdings (Miami, FL)

Opportunity: We hear at least digital dollars are moving from New York office

Additional Insight: We haven't been able to verify this 100% but we wanted to keep you posted since this will open up revenue for sellers whose territory includes New York. Sorry, Chicago digital sellers but there doesn't seem to be a reason anymore to engage the OMD, Chi office for Norwegian's digital ad dollars. But we'll keep you posted if he hear traditional and/or digital dollars are staying in the Windy City. Full Article.

 

Motorola Mobility (Libertyville, IL)

New Agency: Spark

Incumbent: VML, Chicago

Scope of Work: Media Buying and Planning

Additional Insight: Before moving to VML last summer, media was at Publicis sibling DigitasLBi, Chi from 2013-2015, according to The List. We're still working to see if Lenovo planning and buying is still at VML (research . 

 

Pandora (Oakland, CA)

New Agency: Deutsch

Incumbent: Twofifteen McCann

Scope of Work: Creative

Additional Insight: Picked up its new AOR after a review that was launched prior to CMO Simon Fleming-Wood's departure in April (more .

 

Netflix (Los Gatos, CA)

Opportunity: here). 

Additional Insight: The company says the review isn't impacting Netflix's relationship with WPP's .

 

Weather Shield Windows & Doors (Medford, WI)

New Agency: Preston Kelly

Scope of Work: Marketing AOR

Additional Insight: Hired to create an integrated brand campaign. Implementing new marketing and brand initiatives will be will be crucial to “positioning Weather Shield more definitively in the luxury custom home market,” said Chris Schield, vice president of marketing. With a new head of marketing and new AOR added to the mix, a bigger campaign that usual should be on the way. . 

 

Santa Barbara Tourism (Santa Barbara, CA)

New Agency: Cutwater

Scope of Work: Media and Creative 

Additional Insight: The new AOR’s work will include a refresh of the brand's positioning and creative platform. Campaigns are expected to run across print, digital and marketing communications platforms and are expected to break in fall 2016. Not much else is known about the direction strategy will take, but sellers within driving distance should be get on the organization's radar to secure fall revenue, especially digital and social. .

 

Chase (New York)

New Agency: VaynerMedia

Scope of Work: Social Media

Additional Insight: Not much is known about the nature of the relationship, including whether or not Vayner will have AOR status. This shift follows the appointment of Droga5 as creative AOR for the Payment Business, including the .