Back to All Companies

Intuit, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Intuit Inc. is a software company that provides business, financial management and tax solutions for small businesses, consumers and accountants. The company's headquaters are located in Mountain View, CA.

Main Telephone (650) 944-6000
Main Fax (650) 944-3699
Primary Address
Post Office Box 7850
Mountain View, CA 94039-7850
USA

Intuit, Inc. Contacts

Contacts (5/69)
Name Title State
Scott C. Chairman, Executive Committee & Founder CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (650) 944-6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 7850
Mountain View, CA
94039-7850
USA

Rob L. Senior Vice President, Corporate Communications & Chief Communications Officer CA
Brad S. Chairman & Chief Executive Officer CA
Lucas W. Chief Marketing & Sales Officer CA
Eric D. Chief Executive Officer - Quicken CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
ProSeries ****
QuickBooks ********
Quicken *******
TurboTax Consumer ********
Intuit, Inc. ********

Agency Relationships


Brand Agency Service From To
*********.*** ****** AOR - public relations unknown present
******, ***. ****** AOR - public relations 2002 present
******, ***. ******** & ****** creative 2005 present
******, ***. *** **** *********** creative 2004 present
******, ***. ***** creative 2004 present

See Winmo sales intelligence in action

Recent Discussions

Who is the Chairman, Executive Committee & Founder of Intuit, Inc.?

Who is the marketing contact for Financial Services in CA

What is the email of the Senior Vice President, Corporate Communications & Chief Communications Officer of Intuit, Inc.?

What is direct phone of the Chairman & Chief Executive Officer of Intuit, Inc.?

Who is the AOR - public relations agency of Intuit, Inc.?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

DailyVista

B2B, Digital Opps: Intuit names Essence digital AOR for Small Business Group


Subject: B2B, digital, print

Company: Intuit, Mountain View, Calif.-based developer of tax and financial software    

Opportunity: Selected QuickBook Ecosystem of offerings. The agency will lead the company’s programmatic ad buying, digital strategy, analytics and other biddable channels that aren’t bought through a demand-side platform (DSP). Sellers – approach now to secure digital dollars in Q1, when Intuit places most of its advertising to drive tax season buzz.

Additional Insight

Media Spend: According to Kantar Media, Intuit spent $40.1 million on measured media for Quickbooks in 2014 (23.6% of Inuit’s total spend). Quickbooks’ 2014 spend was actually 59.9% higher than 2013 spend. The most money was allocated to broadcast ads (54.5%) and digital ads (40.4%), while the remainder went to print ads (magazines and B2B magazines).

TV Breakdown: ISpot.tv reports that QuickBooks has spent $25.4 million on national TV ads so far this year – up from $18.6 million for the same period 2014. The most money has been spent to air ads on Cartoon Network, AMC, CBS, ABC and ESPN during shows such as “NFL Football,” “The Walking Dead,” “Today,” “The Daily Share” and “The Cleveland Show.” 

Digital Breakdown: Per Moat, Inuit has run 164 standard display ads on 4,745 publishers so far this year (<1% mobile), 94% were placed programmatically versus site direct. Top ad destinations include  docstoc.com, forbes.com, computerworld.com, cnet.com and wikihow.com.

For the same period in 2014, 51 creatives rans 974 publishers, 70% of which were placed programmatically. 2014′s top ad destinations included: huffingtonpost.com, healthgrades.com and manta.com.

Intuit
2535 Garcia Ave.
Mountain View, CA 94043
(800) 446-8848

Kimberley Schick 
Director, Digital Marketing – Small Business Group (QuickBooks)
(800) 446-8848
kimberley_schick@intuit.com