LendingTree | Company Profile, Marketing Contacts, Media Spend, Brands
Tree.com, Inc., headquartered in Charlotte, NC, is a marketplace providing consumers access to financial products and real estate businesses and professionals. The company offers consumers the resources to comparison shop loans, real estate, and other financial products from one location. Tree.com is the parent of several brands and businesses in the financial services and real estate industries including LendingTree, LendingTree Loanssm, GetSmart, Home Loan Center, RealEstate.com, LendingTree Autos, InsuranceTree, DegreeTree, and more.
|Main Telephone||(704) 541-5351|
|Main Fax||(704) 541-1824|
LendingTree ContactsContacts (5/26)
|Doug L.||Chairman, Chief Executive Officer & Director||NC|
Sample of Associated Brands
|Neil S.||Chief Revenue Officer||NC|
|Sam Y.||Chief Marketing Officer||CA|
|Gabriel D.||Chief Financial Officer||CA|
|Nikul P.||Chief Operating Officer & Chief Product Officer||CA|
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Q1-Q2 Media Opps: LendingTree names new creative AOR to raise awareness beyond mortgage lending
Subject: digital, TV, brand awareness
Company: LendingTree, one of Tree.com’s brands, is a marketplace providing consumers access to financial products and real estate businesses and professionals. LendingTree is headquartered in Charlotte, NC.
Opportunity: LendingTree has named WPP’s here).
LendingTree’s TV and digital buys tend to be lower during the summer, so reach out now to secure possible ad dollars for the fall/holiday season, but look more towards Q1/Q2 2016. According to The List, Ocean Media handles media buying and planning. But, we’ve been told in the past that it’s beneficial for new sellers to go pitch high ROAS strategies in-house via Josh Eldridge, senior director of marketing, and Mike Marcantonio, director of online marketing.
As we’ve reported previously, Tree allocates spend based on lender demand rather than setting plans in place months in advance, opening up revenue opportunities throughout the year (research here).
Competitors: Quicken Loans, Synchrony Financial, CashNetUSA, Money Mutual, etc.
National TV Spend: According to iSpot.tv, LendingTree spent $29.1 million on national TV spend. The most money was spent to air ads on ESPN, Spike, USA Network, HGTV and TNT during shows such as “NBA Basketball,” “NFL Football,” “Law & Order: SVU,” “Cops” and “SportsCenter.” TV ads ran relatively evenly throughout the year, with a dip between May and July. Note, however, that Q1 spend dropped slightly from $6.5 million in 2014 to $5.9 million in 2015.
Digital Breakdown: So far this year, LendingTree has run 256 standard display ads on 2,627 publishers, according to Moat. This is an increase in publishers over the same period last year (1,298).
Top ad destinations tend to be finance, weather and portal sites, such as cnbc.com, bankrate.com, aol.com, homes.com, ksl.com and yahoo.com. Much like TV spend, LendingTree’s digital buys tend to be spread out fairly evenly through the year.
While LendingTree has a relatively small TV SOV (see above), in the digital arena it fares slightly better. When compared to Quicken Loans, Synchrony Financial and Money Money Mutual, LendingTree’s SOV across all publishers is 55.9%. When compared across only the Top 100 publishers, SOV goes up slightly to 60.1%.
11115 Rushmore Dr.
Charlotte, NC 28277
President – Mortgage & Chief Marketing Officer
Senior Vice President, Brand & Marketing
Senior Director, Marketing
Director, Online Marketing