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LendingTree | Company Profile, Marketing Contacts, Media Spend, Brands




Tree.com, Inc., headquartered in Charlotte, NC, is a marketplace providing consumers access to financial products and real estate businesses and professionals. The company offers consumers the resources to comparison shop loans, real estate, and other financial products from one location. Tree.com is the parent of several brands and businesses in the financial services and real estate industries including LendingTree, LendingTree Loanssm, GetSmart, Home Loan Center, RealEstate.com, LendingTree Autos, InsuranceTree, DegreeTree, and more.

Main Telephone (704) 541-5351
Main Fax (704) 541-1824
Primary Address
11115 Rushmore Drive
Charlotte, NC 28277
USA

LendingTree Contacts

Contacts (5/26)
Name Title State
Doug L. Chairman, Chief Executive Officer & Director NC
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (704) 541-5351
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 11115 Rushmore Drive
Charlotte, NC
28277
USA

Neil S. Chief Revenue Officer NC
Sam Y. Chief Marketing Officer CA
Gabriel D. Chief Financial Officer CA
Nikul P. Chief Operating Officer & Chief Product Officer CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
LendingTree.com ********
RealEstate.com *****
LendingTree ********
DegreeTree.com ***
LendingTreeAutos.com ******

Agency Relationships


Brand Agency Service From To
*********** ****** **** Media Planning 2016 present

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DailyVista

TV, Digital Opps: LendingTree names CMO (Score 61)


Subject: digital, TV, brand awareness

Company: Winmo), one of Tree.com's brands, is a marketplace providing consumers access to financial products and real estate businesses and professionals.  LendingTree is headquartered in Charlotte, NC.

Opportunity: Named Sam Yount as CMO. In this role, Yount will be responsible for the company’s marketing operations and continue to build the LendingTree brand. The company is planning to expand into new financial service categories in the future, so those with ideas for how to build awareness and differentiate LendingTree in the ever-growing online loan market should approach as Yount sets strategy.

Agency readers should bear in mind that LT appointed WPP's 

Sellers, LT spends heavily in display and TV, so those that focus on Millennial  and financial audiences, particularly males, should look for potential dollars in 2016.

Additional Information

Experience: Yount is the former Vp of marketing for FutureAdvisor and has also served in the same position for Personal Capital.

Competitors:  Quicken Loans, Synchrony Financial, CashNetUSA, Money Mutual, etc.

Media Spend: According to Kantar Media, LendingTree has been increasing measured media spend for the past three years. Spend was $54.3 million for FY 2013 and $71.9 million for FY 2014. Note that through Q3 2015, LT spent $58.3 million compared to the $55.8 million spent during the same period 2014 – putting 2015 spend on track to outpace 2014 spend. Most of 2015′s spend was allocated to digital display ads ($44.8 million).

National TV Spend: For 2015, iSpot reports that LT spent $28.9 million on national TV ads. See charts for channel/show targeting.

Digital Breakdown: Moat data indicates that LT ran 756 display ads on 4,328 publishers (11% mobile). Top ad destinations include: bankrate.com, msnbc.com, interest.com, equifax.com and cnbc.com (66% placed site direct). Additionally, 582 high impact ads were run and two video ads. For the same period 2014, LT ran 727 display ads on 2,661 publishers (36% mobile). Ad destinations were essentially the same as 2015 and 56% were placed site direct. In 2014, 401 high impact ads were run, but no video ads. 

Winmo)
11115 Rushmore Dr.
Charlotte, NC 28277
(704) 541-5351

Sam Yount 
Chief Marketing Officer
1110 Burlingame Ave.
Suite 300
Burlingame, CA 94010
(650) 425-9785
Samuel.Yount@LendingTree.com

Josh Eldridge
Senior Director, Marketing
(704) 541-5351
josh.eldridge@tree.com