LendingTree | Company Profile, Marketing Contacts, Media Spend, Brands
Tree.com, Inc., headquartered in Charlotte, NC, is a marketplace providing consumers access to financial products and real estate businesses and professionals. The company offers consumers the resources to comparison shop loans, real estate, and other financial products from one location. Tree.com is the parent of several brands and businesses in the financial services and real estate industries including LendingTree, LendingTree Loanssm, GetSmart, Home Loan Center, RealEstate.com, LendingTree Autos, InsuranceTree, DegreeTree, and more.
|Main Telephone||(704) 541-5351|
|Main Fax||(704) 541-1824|
LendingTree ContactsContacts (5/26)
|Doug L.||Chairman, Chief Executive Officer & Director||NC|
Sample of Associated Brands
|Neil S.||Chief Revenue Officer||NC|
|Sam Y.||Chief Marketing Officer||CA|
|Gabriel D.||Chief Financial Officer||CA|
|Nikul P.||Chief Operating Officer & Chief Product Officer||CA|
Who is the Chairman, Chief Executive Officer & Director of LendingTree?
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TV, Digital Opps: LendingTree names CMO (Score 61)
Subject: digital, TV, brand awareness
Company: Winmo), one of Tree.com's brands, is a marketplace providing consumers access to financial products and real estate businesses and professionals. LendingTree is headquartered in Charlotte, NC.
Opportunity: Named Sam Yount as CMO. In this role, Yount will be responsible for the company’s marketing operations and continue to build the LendingTree brand. The company is planning to expand into new financial service categories in the future, so those with ideas for how to build awareness and differentiate LendingTree in the ever-growing online loan market should approach as Yount sets strategy.
Sellers, LT spends heavily in display and TV, so those that focus on Millennial and financial audiences, particularly males, should look for potential dollars in 2016.
Experience: Yount is the former Vp of marketing for FutureAdvisor and has also served in the same position for Personal Capital.
Media Spend: According to Kantar Media, LendingTree has been increasing measured media spend for the past three years. Spend was $54.3 million for FY 2013 and $71.9 million for FY 2014. Note that through Q3 2015, LT spent $58.3 million compared to the $55.8 million spent during the same period 2014 – putting 2015 spend on track to outpace 2014 spend. Most of 2015′s spend was allocated to digital display ads ($44.8 million).
National TV Spend: For 2015, iSpot reports that LT spent $28.9 million on national TV ads. See charts for channel/show targeting.
Digital Breakdown: Moat data indicates that LT ran 756 display ads on 4,328 publishers (11% mobile). Top ad destinations include: bankrate.com, msnbc.com, interest.com, equifax.com and cnbc.com (66% placed site direct). Additionally, 582 high impact ads were run and two video ads. For the same period 2014, LT ran 727 display ads on 2,661 publishers (36% mobile). Ad destinations were essentially the same as 2015 and 56% were placed site direct. In 2014, 401 high impact ads were run, but no video ads.
11115 Rushmore Dr.
Charlotte, NC 28277
Chief Marketing Officer
1110 Burlingame Ave.
Burlingame, CA 94010
Senior Director, Marketing