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TD Ameritrade Holding Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




TD Ameritrade Holding Corporation is the holding company for TD Ameritrade, Inc., one of the largest online brokerage services. The company, headquartered in Omaha, NE, offers services that include stocks, ETFs, option trades, mutual funds, fixed income, margin lending, and cash management services. TD Ameritrade Holding Corporation is 43%-owned by TD Bank Financial Corporation.

Main Telephone (402) 331-7856
Main Fax (402) 597-7789
Primary Address
200 South 108th Avenue
Omaha, NE 68154
USA

TD Ameritrade Holding Corporation Contacts

Contacts (5/48)
Name Title State
Joe M. Chairman NE
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (402) 331-7856
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 200 South 108th Avenue
Omaha, NE
68154
USA

Bill G. Executive Vice President & Chief Financial Officer NE
Karen G. Chief Human Resources Officer & Executive Vice President NE
Fred T. President & Chief Executive Officer NJ
Tim H. President NJ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
TD Ameritrade Holding Corporation *********
Tdameritrade.com *

Agency Relationships


Brand Agency Service From To
** ********** ******* *********** ********* | ***** Media Buying, Media Planning 2008 present
** ********** ******* *********** ***@****** AOR - media planning unknown present
** ********** ******* *********** ***** ********* AOR - creative 2014 present
** ********** ******* *********** ****** ******** & ********** creative unknown present
** ********** ******* *********** ***** ******* Media Planning, Public Relations - Project 2015 present

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Online broker TD Ameritrade reviews creative agency




Company: TD Ameritrade

Opportunity:
Creative agency review


Incumbent: Omnicom's Goodby Silverstein & Partners, since 2011, according to The List.

 
Additional Insight: The review follows Denise Karkos’ promotion in October from managing director of brand strategy and marketing communications to chief marketing officer.
 
She replaced Phil Bowman.
 
Karkos has spent seven years at the online broker, but she also has an agency background that includes serving as media supervisor at Digitas and Holliday and a client strategist at The VIA Group.
 
Kantar Media reports that TD Ameritrade allocated $189.2 million towards measured media in 2012, down from $199.7 million in 2011. Through January to June of 2013, the broker spent $100.5 million, most of which went to display and cable TV ads.
 
Before Goodby, WPP's Ogilvy & Mather had TD Ameritrade’s account for 14-years.



TD Ameritrade Holding Corporation
4211 South 102nd St.
Omaha, NE 68127

(402) 331-7856
 
Denise Karkos
Chief Marketing Officer
(402) 331-7856
denise.karkos@ameritrade.com