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American Express Company | Company Profile, Marketing Contacts, Media Spend, Brands




With over 150 years of experience, the American Express Company, headquartered in New York, NY, is one of the leading financial services companies in the world. American Express provides travel, consulting, financial, and card service to consumers, corporations, and small businesses in countries all over the world. Although card services makes up the majority of the company's revenue, the travel agency division also thrives.

Main Telephone (212) 640-2000
Main Fax (212) 619-9743
Primary Address
Three World Financial Center
200 Vesey Street
New York, NY 10285-4803
USA

American Express Company Contacts

Contacts (5/140)
Name Title State
Anre W. President, Global Merchant Services & Loyalty NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 640-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Three World Financial Center
200 Vesey Street
New York, NY
10285-4803
USA

Ken C. Chairman & Chief Executive Officer NY
Kevin C. Chief Human Resources Officer NY
Bill G. President, Global Commercial Services - Corporate Payments & Business Travel NY
Robert C. Vice President & Chief Marketing & Product Officer, American Express Centurion & Federal Savings Banks NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
OPEN: The Small Business Network *
American Express Business Finance *
American Express Company *********
Delta SkyMiles Card *******
American Express Gold Card *******

Agency Relationships


Brand Agency Service From To
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******** ******* ****, ********* & ****** ******** ****** creative, digital unknown present
******** ******* ****, ********* & ****** ******** ****** & ****** creative, digital unknown present
******** ******* ****, ********* & ****** ******** ********** digital unknown present
******** ******* ****, ********* & ****** ******** ******** ********* creative, digital unknown present

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DailyVista

New Biz Brief: American Express ramping up spending to support rewards, customer acquisitions


American Express will ramp up marketing and promotional spending starting this quarter behind cards launched this year, including Amex Everyday.

y, a rewards credit card geared towards everyday spending, will see its expenses grow consistent with business growth, CEO Jeff Campbell said in the company’s first quarter earnings call.

 WPP’s EveryDay, according to The List.

Amex is also expanding efforts behind When you engage the company focus on its rewards program and targeting the appropriate demographics to each card.

Rewards cards have moved from narrow customer demographics to a broader audience, Campbell said, so approach across the demographic, multiculturual, and psychographic specturm. Note that marketing the differentiation of AMEX’s products will be a key factor moving forward.

Futhermore, the company recently launched American Express Serve full service prepaid accounts in about 4,100 Wal-Mart locations in conjunction with its Bluebird checking and debit alternative service.

Kantar Media reports that the company spent $287.8 million on measured media in 2013, almost half of which went to display ads.  Spending has declined since 2011 as Amex invests less in traditional buys like magazine, radio and cable TV ads.  

American Express Company
Three World Financial Center
200 Vesey Street
New York, NY 10285
(212) 640-2000

John Hayes
Global Chief Marketing Officer
(212) 640-5007
john.d.hayes@aexp.com

Lina Akgul
Senior Manager, Global Advertising & Brand Management
(212) 640-2000
lina.akgul1@aexp.com