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American Express Company | Company Profile, Marketing Contacts, Media Spend, Brands




With over 150 years of experience, the American Express Company, headquartered in New York, NY, is one of the leading financial services companies in the world. American Express provides travel, consulting, financial, and card service to consumers, corporations, and small businesses in countries all over the world. Although card services makes up the majority of the company's revenue, the travel agency division also thrives.

Main Telephone (212) 640-2000
Main Fax (212) 619-9743
Primary Address
Three World Financial Center
200 Vesey Street
New York, NY 10285-4803
USA

American Express Company Contacts

Contacts (5/137)
Name Title State
Anre W. President, Global Merchant Services & Loyalty NY
Sample of Associated Brands
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Email: *****@*******.***
Main Phone: (212) 640-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Three World Financial Center
200 Vesey Street
New York, NY
10285-4803
USA

Ken C. Chairman & Chief Executive Officer NY
Kevin C. Chief Human Resources Officer NY
Bill G. President, Global Commercial Services - Corporate Payments & Business Travel NY
Robert C. Vice President & Chief Marketing & Product Officer, American Express Centurion & Federal Savings Banks NY

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
OPEN: The Small Business Network *
American Express Business Finance *
American Express Company *********
Delta SkyMiles Card *******
American Express Gold Card *******

Agency Relationships


Brand Agency Service From To
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******** ******* ****, ********* & ****** ******** ****** & ****** creative, digital unknown present
******** ******* ****, ********* & ****** ******** ******** ********* creative, digital unknown present
******** ******* ****, ********* & ****** ******** ********** digital unknown present
******** ******* ****, ********* & ****** ******** ****** creative, digital unknown present

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DailyVista

Score 68 – On the Brink: American Express CMO departs amid restructuring


Subject: digital, online, social media

Company: Winmo Profile

On-the-Brink

Opportunity: CMO John Hayes is leaving AmEx after 21 years with the credit card company. Hayes’ departure was announced through a memo sent to employees. The company explained that it will be reorganizing management, consolidating marketing efforts and cutting jobs to reduce costs by $1 billion within the next two years. In a push to streamline marketing, AmEx has also named Elizabeth Rutledge as EVP of global advertising and media, where she will take on the duties of the previous CMO. Rutledge will be responsible for global brand strategy, advertising and identity, media, sponsorship and 360 communications. 

AmEx is now increasing their use of technology and data analytics to improve marketing programs and make them more effective, management discussed during their latest earnings call. This means that digital agencies with resources to handle accounts this large should reach out. Reference AmEx’s focus on data analytics and ROI digital strategies. AmEx may be trying to save money, but this doesn’t mean they want to decrease ad presence.

Additionally, as AmEx makes an extra effort to reach millennial customers, agencies that can offer massive reach through social media will have a leg up here. Sellers – we hear AmEx’s social media outlays will be higher this year, as part of the digital, gaining higher ROI initiative.  

Additional Information

Experience: Elizabeth Rutledge, EVP of global advertising and media, has been with AmEx for the past 23 years. She was previously the EVP of card products and benefits before she took on her newest EVP role. During her time at AmEx she has served as VP over multiple departments, such as merchant marketing, establishment services and national marketing/ business development. 

Digital Breakdown: For 2015, AmEx ran 1,925 display ads on 11,400 publishers (19% mobile), according to Moat. Top ad destinations included sites with a wide range in target audience. Some of these included americanexpress.com, dell.com and flyertalk.com. 

AmEx also ran 1,036 high impact ads and 98 video ads in 2015.

To compare, in 2014 the company ran 1,964 display ads on 10,200 publishers (14% mobile), 2,159 high impact ads and no video ads. AmEx kept most ad destinations in 2015 as they had in 2014, which included the sites previously listed, as well as many others such as cheapoair.com, amazon.com, nba.com and cnn.com. 

National TV Spend: AmEx spent $107 million on national TV in 2015 – up $27 million from 2014, ispot.tv reports. See charts for 2015 channel/show targeting.  

Sustained Struggles: In addition to cutting back $1 billion in spending in the next two years, the company has suffered the loss of exclusive partners, such as PayPal, just to name a f

Winmo Profile)
Three World Financial Center
200 Vesey St.
New York, NY 10285
(212) 640-2000

Elizabeth Rutledge 
Executive Vice President, Global Advertising & Media
(212) 640-2000
elizabeth.rutledge@aexp.com