American Express Company | Company Profile, Marketing Contacts, Media Spend, Brands
With over 150 years of experience, the American Express Company, headquartered in New York, NY, is one of the leading financial services companies in the world. American Express provides travel, consulting, financial, and card service to consumers, corporations, and small businesses in countries all over the world. Although card services makes up the majority of the company's revenue, the travel agency division also thrives.
|Main Telephone||(212) 640-2000|
|Main Fax||(212) 619-9743|
American Express Company ContactsContacts (5/132)
|Anre W.||President, Global Merchant Services & Loyalty||NY|
Sample of Associated Brands
|Ken C.||Chairman & Chief Executive Officer||NY|
|Kevin C.||Chief Human Resources Officer||NY|
|Bill G.||President, Global Commercial Services - Corporate Payments & Business Travel||NY|
|Robert C.||Vice President & Chief Marketing & Product Officer, American Express Centurion & Federal Savings Banks||NY|
|OPEN: The Small Business Network||*|
|American Express Business Finance||*|
|American Express Company||*********|
|Delta SkyMiles Card||********|
|American Express Gold Card||*******|
|******** ******* ******** *******||**********||digital||unknown||present|
|******** ******* ****, ********* & ****** ********||****** & ******||creative, digital||unknown||present|
|******** ******* ****, ********* & ****** ********||******** *********||creative, digital||unknown||present|
|******** ******* ****, ********* & ****** ********||**********||digital||unknown||present|
|******** ******* ****, ********* & ****** ********||******||creative, digital||unknown||present|
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Accounts on the move recap for the week of Feb 15
Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We will publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts. Please save this page if you would like to return to it quickly. It can also be accessed under “WinmoEdge Reports” once it moves off the front page of the site.
We recently here) have high potential of appointing new agencies within six-to-12 months. So, look for upcoming agency shifts at these companies, as well.
At Home (Plano, TX)
New Agency: Tandem Theory
Scope of Work: Digital and CRM AOR
Additional Insight: TT will oversee the company's digital and social marketing, working on strategy, content creation, campaign development and website design. Being named AOR simply expands TT's duties, as it previously worked with At Home on its website design and execution since Fall 2015. However, the addition of TT to the agency roster indicates that higher ROI marketing, such as digital and social, are moving forward. Therefore, sellers in these channels should reach out as soon as possible to secure dollars. Agency readers should also note that one agency shift usually starts a domino effect, so other changes could be on the horizon shortly. TT's appointment comes a little over a year after Jennifer Warren joined the company as CMO (more .
Foster Farms (Livingston, CA)
New Agency: Deutsch, LA
Scope of Work: Creative and media
Incumbent: Goodby had creative since 1993, making it one of the San Francisco shop's oldest clients. Media was supported by Direct Partners and Omnicom sibling OMD.
Additional Insight: This news just hit the trades, but we've been told the account actually moved months ago. So, millennial and mom focused sellers in the West should reach out immediately since agency side contacts look to already be in place and Q3 is historically Foster's top buying period, according to Kantar Media. Also, look for ad revenue tied to the .
Walmart (Bentonville, AR)
Opportunity (update from 12/18 and 12/11): Shortly after naming a new CMO, Walmart has cut ties with its North America media agency,MediaVest.
Scope of Work: Media
Additional Insight: Not much else is known about the status of the account, including whether a replacement has been named or if the company will initiate a review. Agency readers with the scope to handle this large account should reach out, as there might still be time to pitch the business. Also, keep in mind that agency shifts tend to come in pairs, so this media shift may signal upcoming creative changes as well. Read more about Walmart's marketing spend/plans below. This is just the latest large loss for MediaVest – over the last year it has also lost Coca-Cola and much of its P&G business (more Full Article.
Bojangles Restaurants (Charlotte, NC)
New Agency: AC&M Group
Scope of Work: US Hispanic AOR to lead Hispanic campaign strategy, creative, planning and execution
Additional Insight: The first work from the agency will be a traditional and online media campaign that will debut later this quarter. Bojangles' key markets include Charlotte and Raleigh, NC, and Atlanta, so sellers in those markets – especially those with a Hispanic focus – should reach out for ad dollars. When the company went public last year (more Full Article.
Eurail Group (The Netherlands)
New Agency: Spring O'Brien
Scope of Work: North American AOR
Additional Insight: With new campaigns on the way to engage consumers and travel trade, look for ad support to be up for Eurail Passes, which allow people to explore 28 European member countries by train. Furthermore, more Americans are considering European travel to take advantage of favorable dollar to euro exchange rates, so US outreach should be even more of a priority than usual. Focus your pitch on Q1/Q2 and the summer, when Eurail tends to run most of its ads. Boomer focused sellers should have an edge since they make up the majority of Eurail's customers. However, decision makers should also be receptive to millennial and last minute booking related pitches too, given changing travel trends and Eurail's Full Article.
Backpacker's Pantry (Boulder, CO)
New Agency: Parallel Path
Scope of Work: Digital Marketing AOR
Additional Insight: Backpacker's products have been available through big brand retailers, but now the company is looking to grow its e-commerce business. To this end, Parallel Path is tasked with driving awareness to specific markets through performance media, improved media user experience and creative development. Therefore, sellers should look for digital advertising increases this year and beyond. Outdoor, sports and lifestyle sellers should have the upper hand here. .
KFC (Louisville, KY)
Opportunity: Recently, KFC has been trying to find a way to appeal to millennials. Its most obvious attempt at this has been the revolving Colonel impersonations, including Darrell Hammond, Norm MacDonald and Jim Gaffigan (who was revealed during the brand's Super Bowl 50 spot). In a recent interview with Times Union, KFC CMO Kevin Hochman said that three out of five millennials have never tried KFC and that the company's biggest challenge is that millennials are generally distrustful of advertising.
Additional Insight: Recently, the company has begun what it refers to as a “re-Colonelization.” This will include remodeling 70% of the brand's locations and making menu changes. The new remodels, which were designed by FRCH, places the colonel's image front and center. The purpose of the remodels was to “foster a more meaningful relationship between the customers and brand.” .
Sony (New York)
Opportunity (update from 1/29): Sony Electronics is still up in the air, but we're starting to receive more details about where other business segments ended up. It appears that Sony Network Entertainment, the
Additional Insight: The review (originally published 1/29) coincided with a .
Radisson (Minneapolis, MN)
New Agency: Solve
Scope of Work: AOR to assist with upcoming brand repositioning
Additional Insight: Solve will also handle messaging across multiple channels, including digital. Note that Solve's assignment is just for the core Radisson brand and does not include Radisson Blu (research .
Kayak (Norwalk, CT)
New Agency: Martin Agency is handling Kayak’s next creative assignment
Incumbent: Barton. F. Graf was on creative
Additional Insight: Sellers should look to secure revenue tied to the new campaign. Kayak tends to run most of its advertising in Q1 and Q2, according to Kantar Media. Focus particularly on digital buys since Kayak's display presence skyrocketed last year over 2014. Media planning and buying is still at Omnicom's .
Mothers Against Drunk Driving (Irving, TX)
New Agency: Merkle
Scope of Work: Direct Marketing AOR
Additional Insight: MADD plans to increase the efficiency of its fundraising efforts. Therefore, sellers should look for new online advertising, traditional and promotional revenue over the coming months. Agency readers should keep in mind that MADD has shifted its message from “Don't Drive Drunk” to “Don't Drink and Drive” and has driven a much harder line on any drinking and driving since it was founded in 1980 (founder Candace Lightner, who has broken ties with the group, told The Washington Times in 2002 that “[MADD] has become far more neo-prohibitionist that I had ever wanted or envisioned.”) Agency readers should take note of that last priority and those who can get the organization's message out – especially to students, parents, educators and community leaders – should get pitches ready. Full Article.
Opportunity (update from 9/25): Audi PMK-BNC as communications AOR after a procurement led review. The IPG agency has had the account since 2007, so we don't expect sweeping changes to PR strategy. This article is meant more to let PR readers know the review is over. But, look for another review in three years, the length of PMK's last contract.
Additional Insight: Sellers should continue to look for traditional and digital ad revenue tied to all Audi models except for diesel cars, given .