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Foster Farms | Company Profile, Marketing Contacts, Media Spend, Brands




Foster Farms is one of the largest poultry manufacturers in the Western United States. Foster Farms products are sold at grocery stores across the country and the company is headquartered in Livingston, CA.

Main Telephone (209) 394-7901
Main Fax (209) 394-6342
Primary Address
1000 Davis Street
Livingston, CA 95334
USA

Foster Farms Contacts

Contacts (5/6)
Name Title State
Laura F. President & Chief Executive Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (209) 394-7901
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1000 Davis Street
Livingston, CA
95334
USA

Greta J. Vice President, Marketing CA
Jon S. Marketing Director CA
Ira B. Director, Marketing Services CA
TJ J. Director, Marketing - Turkey Division CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Foster Farms *******

Agency Relationships


Brand Agency Service From To
****** ***** ******* ** public relations & events 2006 present
****** ***** ******** ****** AOR - multicultural 2006 present
****** ***** ******** **** creative 2015 present
****** ***** *******, ***. Creative, Digital, Media Buying, Media Planning 2015 present
****** ***** ********* Creative: shopper marketing 2016 present

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WinmoEdge

Campaign Imminent: Foster Farms moves creative, media to Deutsch


Subject: TV, online, digital, sponsorship

Company: Winmo profile), Livingston, CA-based poultry producer known for natural chicken and turkey products sold in the Western US.

Opportunity: Moved creative and media to IPG’s Deutsch, LA. This news just hit the trades, but we’ve been told the account actually moved months ago. So, millennial and mom focused sellers in the West should reach out immediately since agency side contacts look to already be in place and Q3 is historically Foster’s top buying period, according to Kantar Media. 

Also, look for ad revenue tied to the

Additional Insight

Incumbents: Goodby had creative since 1993, making it one of the San Francisco shop’s oldest clients. Media was supported by Direct Partners and Omnicom sibling OMD. 

TV Breakdown: The bulk of Foster’s ad budget supports TV buys. ISpot.tv reports that $10.9 million went to national TV ads last year (see targeting right), up from about $3 million in 2014. Both years, all of these ads ran after June.

Digital Breakdown: Foster’s small display presence primarily targeted shopping and business publishers last year, according to Moat. Activity spiked June-July 30. 

Top targeted sites included coupons.com, ivillage.com, progressivegrocer.com and cooks.com. 

Winmo profile)
1000 Davis St.
Livingston, CA 9533
(209) 394-7901

Greta Janz
Vice President, Marketing
Direct Dial:(209) 394-5251
greta.janz@fosterfarms.com

Emily Fleischmann
Senior Marketing Manager
(209) 394-7901
emily.fleischmann@fosterfarms.com