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Foster Farms | Company Profile, Marketing Contacts, Media Spend, Brands




Foster Farms is one of the largest poultry manufacturers in the Western United States. Foster Farms products are sold at grocery stores across the country and the company is headquartered in Livingston, CA.

Main Telephone (209) 394-7901
Main Fax (209) 394-6342
Primary Address
1000 Davis Street
Livingston, CA 95334
USA

Foster Farms Contacts

Contacts (5/6)
Name Title State
Laura F. President & Chief Executive Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (209) 394-7901
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1000 Davis Street
Livingston, CA
95334
USA

Greta J. Vice President, Marketing CA
Jon S. Marketing Director CA
Ira B. Director, Marketing Services CA
TJ J. Director, Marketing - Turkey Division CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Foster Farms *******

Agency Relationships


Brand Agency Service From To
****** ***** ******* ** public relations & events 2006 present
****** ***** ***** ******** AOR - multicultural 2006 present
****** ***** ******** **** creative 2015 present
****** ***** *******, ***. Creative, Digital, Media Buying, Media Planning 2015 present
****** ***** ********* Creative: shopper marketing 2016 present

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DailyVista

Campaign Imminent: Foster Farm taps creative shop for corn dog brand


Subject:

Company: Foster Farms Corn Dogs, based in Livingston, Calif.

Opportunity: Named Odysseus Arms (SF) as creative advertising AOR.  Foster Farms said it was impressed with Odysseus’ “listening technique,” which consists of building “tribes” of two dozen or more consumers in the target market and then spending over 100 real time hours with those segmented consumer groups to discern their likes, dislikes and responses to various types of creative messaging. This technique, according to Foster Farms senior marketing manager Emily Fleischmann, will help boost the effectiveness of the brand’s advertising. Therefore, pitch now to secure TV, print and digital dollars for the upcoming campaign. 

Additional Insight

Incumbent: According to The List,  Goodby, Silverstein & Partners handled creative for Foster Farms, but there doesn’t seem to have been a shop dedicated to the corn dog business specifically.

Media Spend: According to Kantar Media, Foster Farms spent $3.3 million on measured media in 2014 – down 44.6% from 2013. Most of this was allocated to broadcast ads, while digital and print comprised the remainder. 

TV Breakdown: Per iSpot.tv, Foster has spent $8.7 million on national TV ads so far this year – up from $1.4 million for the same period 2014. The most money has been spent to air ads on NBC, CBS, FOX, ABC and TNT during shows such as “Today,” “Bachelor in Paradise,” “Modern Family,” “American Dad” and “Celebrity Name Game.”

Digital Breakdown: So far this year, Foster has run five standard display ads on four publishers, but none of them were for the company’s corn dogs. Ad destinations have included coupons.com, retailleader.com, progressivegrocer.com and betteroffers.com.

Agency Relationships: According to The List, Organic, Inc. is Foster Farms’ digital and social AOR.

Foster Farms 
1000 Davis St.
Livingston, CA 95334
(209) 394-7901

Emily Fleischmann 
Senior Marketing Manager, Prepared Foods
(209) 394-7901
emily.fleischmann@fosterfarms.com