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Sunkist Growers, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Sunkist Growers, Inc., located in Sherman Oaks, CA, is a citrus growers non-stock membership cooperative comprised of members from Arizona and California. Sunkist Growers in a not-for-profit organization with all profits from the exchange going to growers.

Main Telephone (818) 986-6480
Main Fax (818) 379-7141
Primary Address
14130 Riverside Drive
Sherman Oaks, CA 91423-2313
USA

Sunkist Growers, Inc. Contacts

Contacts (5/9)
Name Title State
Russ H. President & Chief Executive Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (818) 986-6480
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 14130 Riverside Drive
Sherman Oaks, CA
91423-2313
USA

John S. Vice President & Chief Financial Officer CA
Leland W. Director, Marketing CA
Mark T. Director, Domestic Sales CA
Julie D. Director, Retail Marketing CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Sunkist Growers, Inc. ****

Agency Relationships


Brand Agency Service From To
******* *******, ***. ******* ******* & *** public relations unknown present

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DailyVista

Sunkist Growers replaces Prez, CEO


The Story
Sunkist Growers, a non-profit produce growers organization, announced the appointment of Russ Hanlin as the new president and chief executive officer, according to Capital Press.
 
On Nov. 1, Hanlin succeeded Timothy Lindgren, who retired from the Sherman Oaks, Calif.-based company after more than 30 years in the citrus business.
 
Hanlin most recently served as Sunkist Growers executive vice president of export domestic sales. Prior to that, he was senior vice president of sales and marketing.
 
Sunkist Growers is a citrus growers non-stock membership cooperative comprised of members from Arizona and California. Sunkist Growers in a non-profit organization that gives exchange funds to growers.
 
The Research
At Sunkist Growers, Hanlin will primarily be responsible for managing the citrus organization’s day-to-day operations.
 
“We are fortunate to have in place the right individual to assume the presidency when President Lindgren retires,” Board Chairman Nick Bozick said in a statement. “Russ knows Sunkist. He has experience in every aspect of our sales and marketing operations. He also knows citrus. His expertise has made him a valued participant in industry groups.”
 
In a separate, simultaneous announcement, Sunkist appointed Dennis Pollard as its new general manager for the company’s Research & Technical Services Division, a self-supporting business unit that designs, engineers and manufactures citrus-packing and processing equipment that is marketed internationally.
 
Pollard succeeds Henry Affeldt, who recently resigned.
 
According to The List database, Irvine, Calif.-based Draftfcb has served as Sunkist Growers’ agency of record since 1907.
 
Nielsen Monitor-Plus spent about $2.4 million on measured media in 2007. About $1.4 million was spent on national magazine ads, $900,000 was spent on freestanding insert coupons and $200,000 was spent on spot radio ads.
 
The Direction
Agencies interested in reaching out to discuss your options with Sunkist Growers might want to put the organization on a short-term prospect list, giving Hanlin enough time to settle into his new leadership role and determine what specific agency needs the company will require.

Sunkist Growers, Inc.
14130 Riverside Drive
Sherman Oaks, CA 91423
(818) 986-4800
 
Leland Wong
Director, Marketing
(818) 986-4800
 
Russ Hanlin
President & Chief Executive Officer
(818) 986-4800