Sanderson Farms, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Sanderson Farms, Inc. produces, processes, markets, and distributes fresh & frozen chicken products and prepared food items. The company, founded in 1955, is headquartered in Laurel, MS.
|Main Telephone||(601) 649-4030|
|Main Fax||(601) 426-1461|
Sanderson Farms, Inc. ContactsContacts (5/6)
|Lampkin B.||President & Chief Operating Officer||MS|
Sample of Associated Brands
|Mike C.||Chief Financial Officer||MS|
|Neil M.||Director, Sales||MS|
|Hilary B.||Director, Marketing||MS|
|Robin R.||Director, Corporate Communications||MS|
|Sanderson Farms, Inc.||*|
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TV Opps: Sanderson Farms budget skyrockets behind TV campaign
Subject: TV, radio, print, social media, sponsorship
Company: WATT PoultryUSA survey.
Opportunity: Sanderson will maintain higher advertising spending levels if its new TV ad campaign meets ROI expectations. Mike Cockrell, CFO and treasurer, said in the Q4 earnings call that Sanderson spent $7.8 million on advertising during fiscal 2014 ended Oct. 31, way up from only $1 million in FY 2013. Therefore, readers who can assist with Sanderson’s continued efforts to generate higher awareness and loyalty of its natural chicken against much larger rivals (Tyson and Pilgrim’s) should reach out. Expect buys to concentrate on the Peter Mayer leads creative.
Marketing Strategy: Sanderson also relies on radio and newspaper ads to get the word out. The company also Sanderson Farms Championship.
Target Customers: Sanderson aims to increase consumer recognition, but its direct customers are retail grocery (local supermarkets and national supermarkets) and casual dining operators, located primarily in the Southeast, Southwest, Northeast and Western US. On the consumer side, Sanderson’s ads targets women ages 25-to-65-years-old.
Competition: Tyson Foods and Pilgrim’s, which have market share of 21.3% and 17.5%, respectively.
127 Flynt Road
Laurel, MS 39443