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Sanderson Farms, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Sanderson Farms, Inc. produces, processes, markets, and distributes fresh & frozen chicken products and prepared food items. The company, founded in 1955, is headquartered in Laurel, MS.

Main Telephone (601) 649-4030
Main Fax (601) 426-1461
Primary Address
Post Office Box 988
Laurel, MS 39441-0988
USA

Sanderson Farms, Inc. Contacts

Contacts (5/6)
Name Title State
Lampkin B. President & Chief Operating Officer MS
Sample of Associated Brands
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Email: *****@*******.***
Main Phone: (601) 649-4030
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 988
Laurel, MS
39441-0988
USA

Mike C. Chief Financial Officer MS
Neil M. Director, Sales MS
Hilary B. Director, Marketing MS
Robin R. Director, Corporate Communications MS

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Sanderson Farms, Inc. *

Agency Relationships


Brand Agency Service From To
********* *****, ***. **** *** Creative 2016 present
********* *****, ***. ******* ***** *** Media Planning 2016 present

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DailyVista

TV Opps: Sanderson Farms budget skyrockets behind TV campaign


Subject: TV, radio, print, social media, sponsorship 

Company: WATT PoultryUSA survey.

Opportunity: Sanderson will maintain higher advertising spending levels if its new TV ad campaign meets ROI expectations. Mike Cockrell, CFO and treasurer, said in the Q4 earnings call that Sanderson spent $7.8 million on advertising during fiscal 2014 ended Oct. 31, way up from only $1 million in FY 2013. Therefore, readers who can assist with Sanderson’s continued efforts to generate higher awareness and loyalty of its natural chicken against much larger rivals (Tyson and Pilgrim’s) should reach out. Expect buys to concentrate on the Peter Mayer leads creative.

Additional Insight

Marketing Strategy: Sanderson also relies on radio and newspaper ads to get the word out. The company also Sanderson Farms Championship.

Target Customers: Sanderson aims to increase consumer recognition, but its direct customers are retail grocery (local supermarkets and national supermarkets) and casual dining operators, located primarily in the Southeast, Southwest, Northeast and Western US.  On the consumer side, Sanderson’s ads targets women ages 25-to-65-years-old. 

Competition: Tyson Foods and Pilgrim’s, which have market share of 21.3% and 17.5%, respectively. 

Sanderson Farms
127 Flynt Road
Laurel, MS 39443
(601) 649-4030

 

Mike Cockrell
Chief Financial Officer
(601) 649-4030
mcockrell@sandersonfarms.com

Hilary Burroughs
Director, Marketing
(601) 649-4030
hburroughs@sandersonfarms.com