Stater Bros. Markets ups marketing exec
Regional supermarket chain Stater Bros. Markets announced the promotion of two executives, according to the company
George Grahm is promoted to executive vice president of retail operations and administration and Dennis McIntyre was named executive vice president of marketing. The executives have been with Stater Bros. for a collective 65 years.
McIntyre joined the company in 1978 as a courtesy clerk and progressed through various retail positions. In 1983, he joined Stater Bros. marketing department as a buyer. In 1999, he was promoted to vice president of marketing and in the following year was promoted to senior vice president of marketing. In 2002, McIntyre was named group SVP of marketing.
Grahm joined Stater Bros. in 1973, also as a courtesy clerk. After various promotions, he was named director or labor relations in 1995, and in 1996 was promoted to vice president of labor relations. In 2001, Grahm was named SVP of administration. He was named group SVP of administration in 2006.
Founded in 1936, San Bernardino, Calif.-based Stater Bros. touts itself as the largest privately owned grocery chain in Southern California. The company operates more than 160 supermarkets in the region, and is the largest employer in both San Bernadino County and Riverside County.
At Stater Bros.
, McIntyre will lead marketing efforts for all aspects of the company’s business.
McIntyre oversees the marketing for grocery operations including meat, seafood, produce and floral, as well as its pharmacy division, which is operated by subsidiary SuperRx, Inc. In addition to marketing, he oversees the company’s merchandising and food safety and quality assurance departments.
“George and Dennis are well-respected and valuable members of our senior management team,” Jack Brown, chief executive officer, said in a statement. “Their promotions reflect the leadership skills and the contributions that each has made and will continue to make to the success and growth of Stater Bros.”
McIntyre’s announcement comes on the heels of a blockbuster year for Stater Bros. The company reported that fiscal 2007 sales increased 4.7 percent, to $3.7 billion. Same store sales for the entire year also rose 1.7 percent.
According to Nielsen Monitor-Plus, the company spent about $8.7 million on media in 2006. About $6.6 million was spent on spot television, about $1.8 million was spent on spot radio and about $200,000 was spent on local newspapers.
Regional agencies should reach out to Stater Bros. and send a congratulatory message to the new marketing head. A firm with Web design or marketing expertise should consider an approach for project assignments, while public relations agencies should assist the company in keeping its name buzzing around Southern California. Firms with direct marketing capabilities should also present the company with new ideas that will drive traffic to stores.