Back to All Companies

Raley's, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in West Sacramento, CA, Raley's Inc. is a supermarket chain founded in 1935. Raley's, Inc. operates under the names Raley's Superstores, Bel Air Markets and Nob Hill Foods.

Main Telephone (916) 373-3333
Main Fax (916) 376-6930
Primary Address
500 West Capitol Avenue
West Sacramento, CA 95605
USA

Raley's, Inc. Contacts

Contacts (5/10)
Name Title State
Mike T. President & Chief Executive Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (916) 373-3333
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 500 West Capitol Avenue
West Sacramento, CA
95605
USA

Keith K. Chief Operating Officer CA
Kevin K. Senior Vice President, Store Operations CA
Deirdre Z. Senior Vice President, Marketing CA
Kevin C. Senior Vice President, Sales, Merchandising, Marketing & Advertising CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Raley's, Inc. ******

See Winmo sales intelligence in action

Recent Discussions

Who is the President & Chief Executive Officer of Raley's, Inc. ?

Who is the marketing contact for grocery stores in CA

What is the email of the Chief Operating Officer of Raley's, Inc. ?

What is direct phone of the Senior Vice President, Store Operations of Raley's, Inc. ?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

DailyVista

Supermarket chain Raley’s hires first ever CMO


The Story
Raley’s Inc. supermarket chain announced the appointment of Michelle Cervantez as its first ever chief marketing officer, according to Supermarket News.
 
The West Sacramento, Calif.-based company said that Cervantaz will bring a fresh perspective to the business “at a time when there are increasing choices for consumers [by] spearheading Raley’s brand management and strategic marketing.”
 
Cervantez is a proven marketing leader within the automotive industry. She brings a great deal of experience and new marketing ideas to the Raley’s Supermarket brand.
 
Cervantez spent 15 years with Ford Motor Company, rising from entry-level marketing specialist to vice president of marketing for Jaguar. She later went on to lead marketing at Mercedes Benz, Hyundai and Jacuzzi Group Worldwide.
 
Raley’s Inc. supermarket chain, founded in 1935, operates under the names Raley’s Superstores, Bel Air Markets, Food Source and Nob Hill Foods.
 
The Research
Cervantez will spearhead Raley’s brand management and strategic marketing, and help drive simple and clear messaging to consumers.
 
“Michelle is a savvy marketer, a leader in her field, who has the talent, the energy and the expertise to tap into what makes a brand special,” President and Chief Executive Officer Bill Coyne said in a statement. “She has the capacity for learning the nuances of the grocery business quickly and building team synergy to achieve our objectives.”
 
Communications Manager Nicole Townsend told DailyVista that Raley’s is very excited for Cervantez to join the company in a new role that involves oversight of the company’s total brand strategy.
 
“This covers a wide-range of areas from consumer research and analysis, to advertising, marketing and Internet and Web deployment, to public relations, to employee communications,” she said. “Michelle has just begun this new role with us, and is currently making plans as she gets up to speed on the grocery business. She certainly has a track record for quick learning and fast results.”
 
Because Raley’s is a privately held company, it does not typically provide any level of detail regarding its marketing strategy and future plans.
 
“Raley’s advertises currently using a variety of channels – weekly ad inserts, radio spots, television – and connects with our customers using the newest technological communication mediums such as the raleys.com Web site, Facebook and Twitter,” Townsend said. “The company also produces a quarterly magazine (called) ‘Something Extra.’”
 
Townsend said that Raley’s continuing challenge, as it is with most companies these days, is to stay relevant and connected to the core customer. She said that it’s all about anticipating what lies ahead, so the company can be ready to deliver at the right time.
 
The List database is unable to identify which agencies, if any, that Raley’s currently works with, and Townsend was unable to provide this type of information due to the company’s privacy policy.
 
According to The Nielsen Company, Raley’s spent about $600,000 on regional advertising in 2008, almost all of which was split evenly between local newspaper and spot radio ads.
 
The Direction
Interested agencies may want to put Raley’s on a short-term prospect list, seeing as Cervantez’s role is completely new to the company, and so is she. Because Raley’s is engaging in more and more Web and social media marketing-related efforts, this could be a jumping off point for the right type of agency to offer assistance with project work moving forward.