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King Soopers, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




King Soopers, Inc. is a grocery store chain with a significant presence in the state of Colorado, on the eastern slope of the Rocky Mountains. The stores are located along the Front Range from Cheyenne, Wyoming to Pueblo, Colorado. There are also a few locations in the foothills west of Denver and Colorado Springs. The company is headquartered in Denver, CO. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (303) 778-3100
Main Fax (303) 778-7513
Primary Address
65 Tejon Street
Denver, CO 80223
USA

King Soopers, Inc. Contacts

Contacts (5)
Name Title State
Kelli M. Director, Public & Government Affairs CO
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (303) 778-3100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 65 Tejon Street
Denver, CO
80223
USA

Josh H. Grocery Merchandiser CO
Erin H. Advertising Print Specialist CO
Dan S. Marketing Coordinator CO
Lisa L. Advertising & Marketing Coordinator CO

Media Spend

Media Spend Summary
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Associated Brands

Brand Media Spend
King Soopers, Inc. *
City Markets *

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Kroger acquires Vitacost.com to expand natural, organic offerings; ramp up digital, e-commerce ef...


Subjects: E-commerce, retail, digital, mobile, adtech, market expansion, product

Company: The Kroger Co., the largest U.S. grocery chain, with more than 2,400 stores.

Opportunity: Will acquire Vitacost.com in the third quarter to expand into new healthy segments, ramp up omnichannel expansion in online ordering and eventually utilize Vitacost’s e-commerce platform. Kroger has been on the forefront of grocers’ loyalty, digital and personalization evolution, so expect spending in these areas to continue rising.

Additional Insight

Expanding Further in Health Segment: Kroger will have access to Vitacost.com’s more than 45,000 products across vitamins, supplements, and various natural and organic foods to complement its own Kroger and Vitacost only had 10,000 products overlap, CFO Mike Schlotman said in a conference call. 

E-Commerce Plans?: Kroger will integrate Vitacost’s e-commerce platform with Kroger.com’s products and offerings, and develop further customization for consumers. Kroger has worked to make e-commerce viable nationally based on the success of home delivery and in-store pickup at its Colorado-based .

Digital Revamp: Kroger, which has offered digital coupons since 2009, has revamped its digital marketing and consumer connection efforts after hiring several new executives from large retailers like Macy's, Luxottica and Sears between 2012 and 2013, we reported last year (research  acquired YOU Technology in February to further boost its digital initiatives. YOU Technology's platform helped build Kroger's omnichannel efforts across online, mobile on-the-go, and in-store consumer engagement.

Competitor Activity: The digital shift comes as Amazon and Walmart expand their grocery businesses, including home delivery grocery services. Also, look out for advances at growing startup Instacart (research here).

Recent CEO Promotion: Rodney McMullen became Kroger's CEO in January. He has been with the company for 36 years, most recently as president and COO. He succeeded David Dillon, who was the company's CEO for 10 years.

Media Spending & Agency Relationship: Kroger's measured media spending was $207.6 million last year, down from 2012′s $219.4 million, according to Kantar Media. The company did raise allocations to spot TV, outdoor, and magazine ads.

Kroger recently appointed 

The Kroger Company 
1014 Vine St. 
Cincinnati, OH 45202 
(513) 762-4000

Rodney McMullen
Chief Executive Officer
(513) 762-4000
rodney.mcmullen@kroger.com

Natalie Ream
Vice President, Customer Communications & Marketing
(513) 762-4000
natalie.ream@kroger.com

Anne Maness
Senior Manager, Digital Personalization
(513) 762-4000
anne.maness@kroger.com