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PeaPod, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Peapod, LLC is a leading online grocery service and food provider. The company, headquartered in Skokie, IL, features a full range of grocery categories and delivers its products to residences and commercial businesses throughout select metro areas along the east coast and in the Midwest. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (847) 583-9400
Main Fax (847) 583-9494
Primary Address
9933 Woods Drive
Skokie, IL 60077
USA

PeaPod, Inc. Contacts

Contacts (5/11)
Name Title State
Mike B. Senior Vice President & Chief Operating Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (847) 583-9400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 9933 Woods Drive
Skokie, IL
60077
USA

Andrew P. President IL
Thomas P. Senior Vice President & Chief Technology Officer IL
Carrie B. Chief Marketing Officer IL
Tim F. Vice President, eCommerce Development IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
PeaPod, Inc. *******

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DailyVista

Online grocers quietly making money


Online grocers Peapod and Fresh Direct have successful dodged the dotcom bust and are quietly turning a profit, according to Red Herring.
 
Founded in 1989, Skokie, Il.-based Fresh Direct has also found success. The company focuses on the New York metropolitan area and recently reported business growing at 50 percent a year. Several other companies vie for a share of the $5 billion a year online grocery market.
 
Peapod and Fresh Direct’s success stands in start contrast to high-profile failures such as WebVan, the epitome of dotcom failures that managed to burn through $1 billion in cash before its demise in 2001. Read a good recap of the WebVan debacle here.
 
Peapod is a subsidiary of publicly traded Ahold, which owns the Stop ’N’ Shop and Giant Food stores. The online grocer can use the buying power of its parent to help reduce costs. The company delivers groceries in the following cities and their suburbs: New York, Chicago, Boston, Milwaukee and Washington, D.C.
 
Fresh Direct is a standalone entity and only sells in the New York area. They company reports that sales recently topped $100 million. Peapod doesn’t break down its individual sales figures.
 
Both companies find success by delivering good quality groceries and a better price than can be found in the store. And, of course, they offer the convenience of home delivery. Peapod and Fresh Direct deliver groceries during a two-hour window.
 
Avenue A Design has handled online work for Peapod. Fresh Direct has worked with New York-based Gotham since 2004 for their creative work, according to The List database. MWW Group handled the firm’s public relations, according to the database.
 
We recommend calling on both companies to see if your agency can help these online grocers reach the next level of growth.
 
Fresh Direct
23-30 Borden Avenue
Long Island City, NY 11101
(718) 928-1000
 
Larry Pearl
Director of Business Development
(718) 928-1141
 
Dana Smith
Director of Marketing & Public Relations
(718) 928-1000
 
Peapod, Inc.
9933 Woods Drive
Skokie, IL 60077
(847) 583-9400
 
Brad Porter
Senior Marketing Manager
(847) 583-9400
 
Mike Brennan
Senior Vice President of Marketing & Product Management
(847) 583-9400