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Hannaford Brothers | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Scarborough, ME, Hannaford Brothers is a supermarket chain founded in 1883. A subsidiary of Delhaize America, Hannaford Brothers is primarily located in the northeastern region of the United States. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (207) 883-2911
Main Fax (207) 883-7555
Primary Address
145 Pleasant Hill Road
Scarborough, ME 04074
USA

Hannaford Brothers Contacts

Contacts (5/7)
Name Title State
Michael V. President - Hannaford Supermarkets ME
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (207) 883-2911
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 145 Pleasant Hill Road
Scarborough, ME
04074
USA

Mary W. Vice President, Marketing ME
Bruce D. Director, Brand Communications ME
Todd B. Director, Operations ME
Sherri S. Manager, Consumer Affairs ME

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Hannaford Brothers *******

Agency Relationships


Brand Agency Service From To
********* ******** ***** & ********* AOR - creative 2007 present
********* ******** *** media buying & planning 2009 present

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Who is the President - Hannaford Supermarkets of Hannaford Brothers ?

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DailyVista

Northeast Opps: Hannaford Supermarkets names AOR


Subject: digital, local TV, print, social media

Company: Hannaford Supermarkets, headquartered in Scarborough, Maine, is a chain of supermarkets primarily in the Northeast (Maine, NY, Mass., NH and Vt.).

Opportunity: Hannaford has tapped MMB as its new AOR. MMB will handle the supermarket’s creative strategy and execution.  Those in the Northeast should reach out for local/regional digital and print ad dollars now.

Additional Insight

Incumbent: According to The List,  

Digital Breakdown: According to Moat, Hannaford has run 11 standard display ads on 328 publishers so far this year. Over the same period 2014, 38 creatives were run on 32 publishers. Hannaford’s ads are run mainly on local paper, magazine, media and finance sites such as timesunion.com, roadsideamerica.com, priceline.com and dayscafe.com.

Hannaford Supermarkets 
145 Pleasant Hill Rd.
Scarborough, ME 04074
(207) 883-2911

Mary Wright 
Vice President, Marketing & Brand Strategy
(207) 883-2911
mwright@hannaford.com