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Weis Markets, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Sunbury, PA, Weis Markets, Inc. is a supermarket chain founded in 1912. Weis Markets also operates SuperPetz, Mr. Z's and King's and their private brand labels include Dutch Valley, Carnival and Big Top.

Main Telephone (570) 286-4571
Main Fax (570) 286-3286
Primary Address
P.O. Box 471
Sunbury, PA 17801
USA

Weis Markets, Inc. Contacts

Contacts (5/8)
Name Title State
Scott F. Chief Financial Officer & Senior Vice President, Treasury PA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (570) 286-4571
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: P.O. Box 471
Sunbury, PA
17801
USA

Jonathan W. Vice Chairman, Chief Executive Officer & President PA
Harold G. Senior Vice President, Real Estate & Development PA
Jim M. Senior Vice President, Human Resources PA
Brian H. Vice President, Marketing PA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Mr. Z's Food Mart *
Save-A-Lot *
Scot's Lo Cost *
SuperPetz *
Weis Markets *******

Agency Relationships


Brand Agency Service From To
**. *'* **** **** ******** ***** media buying & planning unknown present
****-*-*** ******** ***** media buying & planning unknown present
****'* ** **** ******** ***** media buying & planning unknown present
********* ******** ***** media buying & planning unknown present
**** ******* ******** ***** media buying & planning unknown present

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Who is the Chief Financial Officer & Senior Vice President, Treasury of Weis Markets, Inc.?

Who is the marketing contact for grocery stores in PA

What is the email of the Vice Chairman, Chief Executive Officer & President of Weis Markets, Inc.?

What is direct phone of the Senior Vice President, Real Estate & Development of Weis Markets, Inc.?

Who is the media buying & planning agency of Weis Markets, Inc.?

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DailyVista

Print, Direct Response Opps: Weis Markets taps InnerWorkings for print marketing


Subject: print, radio, digital

Company: Winmo), headquartered in Sunbury, Pa. Weis also operates SuperPetz, Mr. Z’s and King’s and has 165 stores in Pa., Md., NY, NJ and WV.

Opportunity: Weis has signed a deal with InnerWorkings in an effort to enhance its marketing supply chain . InnerWorkings will develop marketing print strategies, POS displays, direct mail campaigns and loyalty programs for the supermarket chain. Additionally, IW will help ensure brand consistency for Weis and expand its supplier network.

Brian Holt, VP of advertising and marketing for Weis said that the company was looking to expand its marketing impact and increase ROI, adding that IW shared the company’s passion for “upholding the 100-year-old brand’s identity.” Therefore, print, radio and digital sellers in the Northeast should look for revenue here in 2016. Focus pitches to Weis on the company’s value, as larger chains are able to undercut the smaller chain from a price perspective. 

Additional Information

Media Spend: Kantar Media estimates Weis’ 2014 measured media spend at $3.7 million – up 23% from 2013. Most of this was allocated to print ads (74.9%) and the remainder went to radio ads (24.6%).

Digital Breakdown: According to Moat, Weis has run 42 display ads on 172 publishers so far this year (5% mobile). Top ad destinations include wbng.com (Binghamton, NY), bnd.com (Belleville News-Democrat, Ill.), likes.com, 247sports.com and drudgereport.com. Weis placed 47% of these ads site direct compared to programmatically. For the same period 2014, the chain only ran six display ads on three publishers.

Winmo
1000 S. 2nd St.
Sunbury, PA 17801
(570) 286-4571

Brian Holt 
Vice President, Advertising & Marketing
(570) 286-4571
bholt@weismarkets.com