Tyson Foods, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Tyson Foods, headquartered in Springdale, AR, is a world leader in the meat and processed food production. The company operates processing facilities and business offices around the world and markets products on a global scale.
|Main Telephone||(479) 290-4000|
|Main Fax||(479) 290-4061|
Tyson Foods, Inc. ContactsContacts (5/59)
Sample of Associated Brands
|Dennis L.||Chief Financial Officer & Executive Vice President||AR|
|Donnie S.||President & Chief Executive Officer||AR|
|Andy C.||President - Retail Consumer Brands||AR|
|Tyson Fresh Meats, Inc.||*****|
|Tyson Cornish Game Hens||******|
|**** ****||******** ****||creative||2011||present|
|**** ****||*** *********||media buying||unknown||present|
|**** ****||*** *********||AOR - media planning||unknown||present|
|********* ****** *******||*** *********||media buying & planning||2013||present|
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Tyson Foods, Hillshire finalize merger, announce leadership changes
Subject: traditional, digital, outdoor, in-store, online, experiential, sponsorship
Company: The Hillshire Brands Company
Opportunity: The two prepared food giants have completed the merger that was announced earlier this year. Be on the lookout for a myriad of changes as executives are shifted as the merger begins to take full effect.
Experience: With the merger completed, Tyson Foods and Hillshire Brands have announced its new leadership team – a mix of executives from both companies. Tyson CEO Donnie Smith said that “part of our strategic growth plan has been to shift toward higher-margin prepared and branded foods. This transaction gives us a portfolio of complementary, proven brands as a new springboard and accomplishes in a short time what would have taken us years to build on our own.”
Andy Callahan, president of Hillshire’s retail business, will manage retail consumer brands at Tyson. He will be responsible for Hillshire brands such as Jimmy Dean, Ball Park, Hillshire Farm and Sara Lee, Tyson brands such as Tyson frozen, value-added poultry and Wright Brand bacon, as well as leading Hillshire’s Gourmet Food Group.
Sally Grimes, CIO and president of Hillshire’s Gourmet Food Group, is set to lead Tyson’s innovation, sales and global brand strategy teams to support all products sod through retail channels and to maximize global growth of Tyson consumer brands. Grimes’ new responsibilities will also include research and development.
Donnie King, president of prepared foods, customer and consumer solutions for Tyson, will oversee Tyson’s legacy poultry, fresh meats and non-branded prepared foods, as well as the combined Tyson and Hillshire foodservice businesses. He will have a number of people reporting to him, including: Steve Stouffer, fresh meats; Noel White, poultry; Wes Morris, prepared food operation; and Tom Hayes, Tyson and Hillshire foodservice business (Hayes is currently chief supply chain officer for Hillshire).
Donnie Smith, CEO and president, will continue to have a number of direct reports, including: David Van Bebber, head of Tyson legal; Sara Lilygren, head, corporate affairs; Dennis Leatherby, CFO; Hal Carper, head, strategies and new ventures; Mike Roetzel, head, operational services; and Russell Tooley, head, business process and continuous improvement practice.
Hillshire’s current CEO Sean Connolly has opted to leave the company after the transition period to pursue other interests.
Merger Details: Tyson beat out rival Pilgrim’s Pride to acquire Hillshire, and the companies began the acquisition process in July – after paying a $163 million breakup fee to Pinnacle Foods, the company Hillshire had announced plans to buy back in May. Tyson plans to keep Hillshire’s Chicago headquarters and Downers Grove Innovation Center open. The deal is worth about $8.5 billion and is expected to create synergy savings of $225 million in fiscal 2015 and more than $500 million by fiscal 2017.
In order to win antitrust approval from the Justice Department, Tyson has agreed to sell its Heinold Hog Markets. Tyson and Hillshire have agreed to operate the business as a separate, competitive entity until a buyer who is satisfactory to the antitrust division is found.
Hillshire Brands common stock will be delisted and cease trading on the NYSE and CSE before the opening of those markets on Aug. 29.
Media Spend: Last year, Tyson Foods spent $60 million on measured media, while Hillshire Brands spent around $28.3 million. Both companies spent a large portion on cable TV, internet display ads and magazines. While it is unlikely that the channels will change, be on the lookout for shifts among them, as well as spend shifts around different products as multiple divisions are being led by new executives and being looked upon with fresh eyes.
Agency Relationships: As with media spend, don’t be surprised if agency relationships for some brands come under review. According to The List, Tyson’s agency roster currently includes (but is not limited to): Lopez Negrete Communications, Inc. (multicultural).
Hillshire Brands current agency roster includes (but is not limited to): Lapiz Integrated Hispanic Marketing (Hispanic marketing).
*I would imagine Hillshire employees’ e-mails/contact information may be subject to change, but this is the most recent information available*
Head, Poultry, Fresh Meats & Non-Branded Prepared Foods
Chief Executive Officer & President
The Hillshire Brands Company
400 S. Jefferson
Chicago, IL 60607
Head, Retail Brands (Tyson & Hillshire)
Head, Innovation, Sales & Brand Strategy – Tyson