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Bridgford Foods Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Bridgford Foods Corporation, headquartered in Anaheim, CA, is a leading producer of jerky and other meat snacks. The publicly traded company, founded in 1932, sells its products in the United States, Canada, and all over the world.

Main Telephone (714) 526-5533
Main Fax (714) 526-4360
Primary Address
1308 North Patt Street
Anaheim, CA 92801
USA

Bridgford Foods Corporation Contacts

Contacts (5/9)
Name Title State
John S. President CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (714) 526-5533
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1308 North Patt Street
Anaheim, CA
92801
USA

Bill B. Chairman CA
Bruce B. Vice President CA
Raymond L. Executive Vice President, Chief Financial Officer & Treasurer CA
Dan Y. Senior Vice President, Sales & Marketing CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Bridgford Foods Corporation *****

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Bridgford Foods finally in the black


The Story
After a string of losses, snack maker Bridgford Foods swung a fourth quarter profit, according to The Wall Street Journal.
 
The Anaheim, Calif.-based company reported earnings at $1.1 million, compared to losses of $340,000 in the same quarter last year. At $43.2 million, quarterly revenue also increased 3.2 percent over last year.
 
For the year, Bridgford reported earnings of $1.2 million. Annual sales increased 2.6 percent to $134.3 million.
 
Bridgford manufactures a range of consumer and professional food products including meats, breads, cheeses, salads and more. The company operates in two business segments: processing and distribution for frozen products and processing and distributing refrigerated and snack food products.
 
The Research
The past year was particularly trying for Bridgford Foods’ finances.
 
Although revenues increased on a quarterly basis, the company reported a string of profit declines over each quarter.
 
In its third quarter, Bridgford reported a paltry 2 percent in revenue, with $28.3 million in sales. However after covering the cost of ingredients, equipment, administrative functions and other incidentals, the company reported a low $224,000 profit - which is a 7 percent decline from the previous year's quarter.  
 
According to The List database, Bridgford has no announced agency relationships.
 
According to Nielsen Monitor-Plus, the company spent about $80,000 on media in 2005, all of which was spent on free-standing insert coupons.
 
The Direction
As Bridgford’s good fortunes continue, the company could be ready to launch into a full-scale marketing campaign to keep the momentum going. We suggest general market firms that can work on a shoestring budget should keep the company on their radar for future creative.
 
We also see a good opportunity for interactive firms to step in and update Bridgford’s Web site. As consumers are increasingly using the Web as a brand’s litmus test, a shoddy site can leave a sour taste in their mouths.