Jenny Craig, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Carlsbad, California, Jenny Craig, Inc. is one of the world's largest classroom diet firms and weight-control companies. As part of Nestle, Jenny Craig offers a wide range of weight management services including counseling, diet plans and exercise routines.
|Main Telephone||(760) 696-4000|
|Main Fax||(760) 696-4108|
Jenny Craig, Inc. ContactsContacts (3)
|Monty S.||Chief Executive Officer||CA|
Sample of Associated Brands
|Doug B.||President, North America Field Operations||CA|
|Marissa B.||Public Relations Manager||CA|
|Jenny Craig, Inc.||*******|
|Jenny Craig Weight Loss Centers||*******|
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Q1-Q3 Media Opps: Jenny Craig launches new ads for weight loss season
Subject: TV, print, online, digital, sponsorship, cause marketing, sponsorship
Company: Jenny Craig (JC)
Opportunity: Recently launched new branding/direct response ads to mark the start of weight loss season (January-July). Spokeswoman Kirstie Alley appears in “I’m Back” (above), while “Thank You” is a testimonial from a JC member and her family. Sellers – continue to seek new campaign dollars through June, when Jenny Craig tends to end its first flight of digital and TV ads. From there, focus your pitch on August-October, when ads usually start up again.
Jenny Craig’s ad levels have been down since last year, but look for spending to start returning to historical $20-$30 million levels. The brand appears to be performing much better in the struggling weight loss category under here), meaning JC will need to boost ad levels to remain top-of-mind.
While Jenny Craig’s core demo is older Gen X and Boomer women, management should also be receptive to media pitches that will reach mature millennials. JC and Curves have been working to engage younger demos and modernize their brands since at least 2013. Generator Media handles media planning and buying for Jenny Craig and Curves, according to The List.
Media Spend: Jenny Craig spent $7.5 million on measured media last year through Q3, almost all of which went to cable TV buys, Kantar Media reports. The remaining $1 million was split mostly between magazine and display.
TV Breakdown: Since December, JC has spent about $305,000 to run the “Sloane & Her Family” and “Cheers to Kirstie Alley’s Weight Loss!” ads, according to iSpot.tv (see targeting right).
Digital Breakdown: Over the same period of time, display has run mostly with local news sites and walmart.com, which sells Jenny Craig starter kits. Other top sites include sparkpeople.com, imgur.com, usnews.com, yourdailydish.com and msn.com.
Jenny Craig, Inc.
5770 Fleet Street
Carlsbad, CA 92008
Chief Marketing Officer – Jenny Craig & Curves
Director, Communications Strategy- Generator
Associate Director Television Strategy & Investment – Generator
Assoc Director, Communications Strategy, Offline - Generator
Associate Director, Communications Strategy, Digital - Generator