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Jelly Belly Candy Co. | Company Profile, Marketing Contacts, Media Spend, Brands




Jelly Belly Candy Co., headquartered in Fairfield, CA, is a producer of jelly beans and other candy products. Aside from jelly beans, the company produces candy corn, chocolate candies, gummies, licorice and nuts.

Main Telephone (707) 428-2800
Main Fax (707) 423-4436
Primary Address
One Jelly Belly Lane
Fairfield, CA 94533
USA

Jelly Belly Candy Co. Contacts

Contacts (5/14)
Name Title State
Ryan S. Chief Sales & Marketing Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (707) 428-2800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Jelly Belly Lane
Fairfield, CA
94533
USA

Lisa B. Chief Executive Officer CA
John P. Vice President, Specialty Sales CA
Mike B. Vice President, Global Operations & Distribution CA
Rob S. Vice President, Global Marketing CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Jelly Belly Candy Co. *******
Confections by Jelly Belly *
JB Gum *
Bertie Bott's Every Flavor Beans *
Gummi Bears & Wiggle Worms *

Agency Relationships


Brand Agency Service From To
***** ***** ***** **. **** & ******* media buying & planning unknown present

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Future Possibility Update: Jelly Belly CEO set to retire


Update (3/5): Jelly Belly President and COO Robert Simpson has announced that he will retire, effective March 31. Lisa Rowland Brasher will take the position of president and CEO, becoming the fifth generation of the Goelitz-Rowland family to lead the company. She will report to her father, Herman Rowland, who is chairman of the board.  Brasher joined Jelly Belly in 1982 and has since held a number of roles from customer service representative to accounts payable, HR and sales merchandising. She joined the executive team as corporate director in 1990. The appointment of a new CEO causes Jelly Belly’s score to jump very slightly, from 42 to 48, which places it just outside of “Close Watch” status at No. 221 on the VAI.  In January, the company named a new CMO (more below), so reach out now as these two new execs look to “accelerate” global and domestic business. 

 

Subject: event marketing, sponsorship, digital, traditional, social media, outdoor, TV

Future-Possibility

Company: Jelly Belly, headquartered in Fairfield, Calif., is a producer of jelly beans and other candy products, such as candy corn, chocolate candies, gummies, licorice and nuts.

Opportunity: Promoted Ryan Schader as its new chief sales and marketing officer to develop the brand's global presence. With Easter coming up, start engaging the new CMO now.  Jelly Belly has big plans to accelerate its US and global business objectives. Jelly Belly's top media spending periods historically are Q1 to support Easter and Q4 for the winter holiday period.  

Additional Insight

Experience:  Schader previously served as EVP of sales and marketing for the candy company. He joined Jelly Belly in 1993 as a capital projects manager. He reports to President and COO Bob Simpson, who said Schader will help Jelly Belly “accelerate [its] global and domestic business objectives, and better leverage our unique position in the marketplace.” He went on to say that, given the current business climate and consumer demand, it's the “perfect time to implement these organizational changes.”

Jelly Belly also appointed Michael Meissner VP of international sales, reporting to Schader.

Competitors: Hershey Co., Haribo, Chupa Chups, Brach's, See's Candies, Mars 

Media Spend: Jelly Belly spent $2.7 million on measured media in 2013. Majority of this ($1.9 million) was allocated to print ads, with the remainder being spent on broadcast, digital and out-of-home.

Agency Relationships: According to The List, Elevendy is responsible for creative.

Jelly Belly Candy Company 
One Jelly Belly Lane
F airfield, CA 94533
(707) 428-2800

Ryan Schader 
Chief Sales & Marketing Officer
(707) 428-2800
rschader@jellybelly.com

Rob Swaigen 
Vice President, Global Marketing
(707) 428-2800
rswaigen@jellybelly.com

Stephanie Scott 
Manager, Event Marketing
(707) 428-2800
sscott@jellybelly.com