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Pharmavite Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Pharmavite Corporation offers dietary and beneficial health supplements. The company operates globally and is headquartered in Northridge, CA.

Main Telephone (818) 221-6200
Main Fax (818) 221-6393
Primary Address
Post Office Box 9606
Mission Hills, CA 91346-9606
USA

Pharmavite Corporation Contacts

Contacts (5/7)
Name Title State
Etienne P. Chief Marketing Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (818) 221-6200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 9606
Mission Hills, CA
91346-9606
USA

Brett B. Vice President, Operations CA
Raul M. Marketing Director, Innovation CA
Federico T. Marketing Director CA
Rebecca Z. Corporate Sourcing Manager CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Nature Made Nutritional Supplements *******
Pharmavite Corporation *
SOYJOY *
Voots *

Agency Relationships


Brand Agency Service From To
****** **** *********** *********** ********* media buying & planning unknown present
****** **** *********** *********** ********* media buying & planning unknown present
****** **** *********** *********** ******* ********* media buying & planning unknown present
****** **** *********** *********** **** *** creative, digital 2011 present
********** *********** ****** ******* AOR - public relations 2008 present

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DailyVista

Campaign Imminent: ‘Account in Jeopardy' Nature Made names creative AOR


Subject: digital, TV, shopper, online, social media, mobile, video, sponsorship, experiential

Company: Pharmavite 

Opportunity: Named MARC USA (shopper marketing, in-store promotions, POS, direct marketing, CRM). Therefore, female-focused health,wellness and lifestyle sellers should reach out now to secure dollars for 2016 campaigns.

Nature Made previously scored an here).

Additional Insight

Incumbent: Amazon Advertising has been traditional and digital creative AOR since 2012, according to The List.

Media Spend: According to Kantar Media, Nature Made spent $36.9 million on measured media in 2014. iSpot reports that $21.9 million has gone to national TV ads so far this year – a slight decrease from the same period in 2014 ($23.6 million). The most money was spent to air ads on CBS, HGTV, Food Network, TBS and NBC during shows such as “The Big Bang Theory,” “Chopped,” “Modern Family,” “NCIS” and “Big Brother.”

Digital Breakdown: According to Moat, this year Nature Made has run 23 standard display ads on 17 publishers (6% mobile). About 91% of these spots were purchased directly from the publishers. Top display ad destinations have included arget.com, cvs.com, cvsphoto.com, medscape.com and pharmacytimes.com.

Pharmavite Corporation
8510 Balboa Blvd.
Suite 300
Northridge, CA 91325 
(818) 221-6200

Etienne Patout
Chief Marketing Officer
(818) 221-6200 
epatout@pharmavite.net

Erin Gehan
Vice President, Marketing – Nature Made 
(818) 221-6237
egehan@pharmavite.net 

Allison Flato
Associate Brand Manager – Nature Made
(818) 221-6217
aflato@pharmavite.net