Safeway, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Safeway, Inc., headquartered in Pleasanton, CA, is one of the largest supermarket chains in North America. In support of Safeway's retail operations, the company has a network of distribution, manufacturing and food processing facilities based mainly in the Western part of the US and Canada.
|Main Telephone||(925) 266-5000|
|Main Fax||(925) 467-3321|
Safeway, Inc. ContactsContacts (5/27)
|Robert E.||President & Chief Executive Officer||CA|
Sample of Associated Brands
|Miles K.||Vice President, Retail Division & Chief Financial Officer||CA|
|David S.||Senior Vice President||CA|
|Barbara W.||Senior Vice President, Consumer Marketing||CA|
|Karl S.||Senior Vice President, Corporate Merchandising||CA|
|Randall's Food Markets||*******|
|***** ******||*** *******||creative, digital, social||2006||present|
|*******'* *******||*** *******||creative, digital, social||2006||present|
|*******, ***.||*** *******||creative, digital, social||2006||present|
|*******, ***.||****** *** ******||mobile||unknown||present|
|*******, ***.||***||AOR - shopper marketing||2011||present|
Who is the President & Chief Executive Officer of Safeway, Inc.?
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Safeway will increase personalized digital ads after shopper program success
Safeway, the second largest supermarket chain in the U.S., is working to utilize more personalized digital ads and eliminate print ads completely.
Steven Burd, executive chairman and chief executive officer, said during the company’s last week that there’s an opportunity to eliminate paper ads and make ads personalized for every household as consumers become more digital.
Safeway reported that its new personalized online shopper program is helping to boost sales in Q1 compared with Q4.
Safeway has a club membership program that provides discounts and points, but Just for U is different because it tailors deals based on shoppers tastes and buying habits.
“Keep in mind that a Just for U user can save anywhere from 10 percent to 20 percent off a normal Club Card pricing, Burd stated. “That puts you right down there with the dollar stores and mass and everybody else, so I think that Just for U has really helped.”
Safeway has been working to attract customers amid tough competition from discount retailers like Walmart, dollar stores and other traditional grocers, such as market leader Kroger Co.
Kroger has a similar program called Kroger Rewards where shoppers also receive personalized coupons.
Burd added during the call that Just for U could become 55 percent of the retailer’s sales base by the end of the year and possibly max out at 65 percent.
Just for U, which will expand to Canada later this year, currently reaches 5.4 million U.S. households, 45 percent of Safeway’s sales base. Safeway has almost 1,700 stores in the U.S. and Canada.
Burd said that Safeway considers Just for U its marketing platform for possibly the next decade because of its ability to deliver unique offers across any category.
“I think we've also been surprised at the amount of digital coupons that people are accessing on the website,” President Robert Edwards added during the call.
Burd, who joined Safeway in Oct. 1992 as president, will retire at the company’s annual meeting on May 14. His successor has not been named yet.
Safeway operates the Safeway, Vons and Cominick’s supermarket chains.
handles Safeway’s media buying and planning, according to The List.
Last month, Safeway promoted Dimitri Haloulos, vice president of shopper marketing, to group VP of shopper marketing.
5918 Stoneridge Mall Rd.
Pleasanton, CA 94588
Group Vice President, Shopper Marketing
Shopper Marketing Manager
Vice President, Media & Digital Marketing