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Del Monte Foods Company | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in San Francisco, CA, Del Monte Foods Company is a producer, distributor and marketer of branded food United States retail market. The company operates in Consumer Products. The Consumer Products segment includes the Del Monte Brands which manufacture, market, and sell branded and private-label, shelf-stable products, including fruit, vegetable, tomato, and broth.

Main Telephone (925) 949-2772
Main Fax (412) 222-4123
Primary Address
3003 Oak Road
Walnut Creek, CA 94597
USA

Del Monte Foods Company Contacts

Contacts (5/23)
Name Title State
Nils L. Chief Executive Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (925) 949-2772
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3003 Oak Road
Walnut Creek, CA
94597
USA

Robert L. Chief Information Officer CA
Liam F. Vice President, Marketing CA
Jennifer R. Senior Director, Marketing Activation & Shopper Marketing CA
Mario D. Senior Director of Innovation CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Contadina *****
Del Monte Foods Company *****
S&W Foods *
College Inn ****
Del Monte Foods *******

Agency Relationships


Brand Agency Service From To
******* *** ******* Creative, Digital unknown present
*** ***** ***** ******* Creative, Digital, Social 2016 present
*** ***** ***** ******* Creative unknown present
*** ***** ***** ******* ***** ******** ******, ** AOR - integrated marketing 2009 present
*** ***** ***** ******* *** ***** ***** multicultural 2002 present

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DailyVista

Forecasted: Del Monte appoints digital, social AOR


Subject: digital, social media, online

Company: Del Monte, a producer, distributor, and marketer of private-label, shelf-stable products, including fruit, vegetable, tomato and broth.      

Opportunity: Named July, but also be on the lookout for social media, digital and online opportunities.

Additional Insight

Incumbent: In the past, Del Monte handled social and digital separately. VaynerMedia was Del Monte’s social AOR. 

Scope of Work: MRY will focus on “fresh digital and social activations that reinforce [Del Monte's] quality with existing canned food customers.” The digital and social programs MRY will work on are part of a larger advertising and marketing effort to bring the “beloved and historic American brand” more current, so the shop will work alongside PR Hacker

Kingsley Taylor, MD of MRY West, said: ”We as an agency tend to be attracted to iconic brands that are investing in more progressive communications methods, and Del Monte is a perfect example. Our team is looking forward to working with Del Monte as it realizes its digital potential.”

Target Customers: Earlier this year, North American VP of Marketing Dennis Christou said Del Monte's focus will increasingly be on “the on-the-go consumer seeking a convenient, healthy, and complete meal.” 

Media Spend: Del Monte's total media spend was $58.3 million in 2013, up $20 million from 2012. Del Monte spent 57% of this on cable TV and magazines, $17.2 and $16.5 million, respectively in 2013. Both of these figures represent significant increases over 2012 spend, with cable increasing by $6.2 million and magazine jumping by $12.1 million.

Del Monte Foods Company 
One Maritime Plaza
300 Clay St.
San Francisco, CA 94111
(415) 344-4700

Rhonda Lesinski 
Chief Marketing Officer & Senior Vice President
(415) 247-3014
rhonda.lesinski@delmonte.com

Liam Farrell 
Vice President, Marketing – Base Retail Brands
(415) 247-3717
liam.farrell@delmonte.com

Pareen Shah 
Director, Marketing – Tomatoes & Broth
(415) 344-4700
pareen.shah@delmonte.com