ARYZTA, LLC | Company Profile, Marketing Contacts, Media Spend, Brands
ARYZTA LLC, formally known as Otis Spunkmeyer Holdings, Inc. is a North American manufacturer, marketer and distributor of branded sweet-baked goods. The company, headquartered in San Leandro, CA, offers products that include cookie dough, muffins, danishes and brownies and distributes its products through foodservice and retail channels.
|Main Telephone||(510) 357-9836|
|Main Fax||(510) 352-5680|
ARYZTA, LLC ContactsContacts (4)
Sample of Associated Brands
|Tuan N.||Vice President, Procurement||CA|
|Michelle T.||Director, Marketing||CA|
|Andrew B.||Marketing Director||CA|
|La Brea Bakery||*****|
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Campaign Imminent: Otis Spunkmeyer names first AOR to launch B2C biz
Subject: digital, TV, print, OOH, social
Company: Otis Spunkmeyer
Opportunity: Named Nail Communications as its first AOR following a formal review. There was no previous AOR, as OS has traditionally focused on food service, not B2C sales. That is changing, though, as OS is looking to expand retail channels. According to Kristina Dermody, brand president of the Swiss conglomerate Arytza that owns OS: “We’re not only expanding the way that people can enjoy OS with new foods, but also the places they can find our range of cookies.” The company expects to invest heavily to support the brand and the campaign will include TV, print, OOH, social and digital activations. Work is expected to break later this year, so you know what to do, sellers. Reach out now to secure a variety of dollars ahead of the campaign launch.
Media Spend: Kantar Media reports that OS only spent $10,000 on measured media in 2014 – down from $98,000 in 2013. All of this was previously allocated to B2B magazines, but look for a sharp increase in amount and scope for H2 2015.
14490 Catalina St.
San Leandro, CA 94577
Brand President – Aryzta
Manager, Retail Customer Marketing
**Emails follow company format, but have not been verified at the time of publication