ARYZTA, LLC | Company Profile, Marketing Contacts, Media Spend, Brands
ARYZTA LLC, formally known as Otis Spunkmeyer Holdings, Inc. is a North American manufacturer, marketer and distributor of branded sweet-baked goods. The company, headquartered in San Leandro, CA, offers products that include cookie dough, muffins, danishes and brownies and distributes its products through foodservice and retail channels.
|Main Telephone||(510) 357-9836|
|Main Fax||(510) 352-5680|
ARYZTA, LLC ContactsContacts (3)
Sample of Associated Brands
|Tuan N.||Vice President, Procurement||CA|
|Andrew B.||Marketing Director||CA|
|La Brea Bakery||******|
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Campaign Imminent Update: Otis Spunkmeyer hires first US media AOR ahead of consumer push
Subject: digital, TV, print, OOH, social
Company: Winmo profile).
Update (2/3): We just received a tip that Otis’s upcoming consumer campaign is set to break in April and will center on parents, particularly moms, with elementary school aged kids. Furthermore, Otis is in the midst of adding Amazon as a distributor and recently picked up Kroger, so the campaign should be even larger than we originally expected. Therefore, female focused sellers should be all of this, especially those pitching parenting and entertainment/lifestyle sites.
Below originally published 2/3
Opportunity: Nail Communications.
Both shops were appointed to help Otis expand its consumer marketing programs this year, an area Otis has historically eschewed to concentrate on food service channels. But this year is much different. Now, Otis has aggressive plans to expand its own retail line of products, beginning early this year.
Therefore, sellers should continue to chase revenue tied to the upcoming campaign, which will include TV, outdoor, print, digital and social elements. Based on display trends during the last year from competing cookie dough brands, female focused food, entertainment and shopping sellers should have the edge.
Media Spend: Given its B2B approach, Otis traditionally has spent almost nothing on advertising. Since 2013, only about $108,000 has supported paid efforts, all of which went to B2B magazines, Kantar Media reports.
14490 Catalina St.
San Leandro, CA 94577
Brand President – Aryzta