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ARYZTA, LLC | Company Profile, Marketing Contacts, Media Spend, Brands




ARYZTA LLC, formally known as Otis Spunkmeyer Holdings, Inc. is a North American manufacturer, marketer and distributor of branded sweet-baked goods. The company, headquartered in San Leandro, CA, offers products that include cookie dough, muffins, danishes and brownies and distributes its products through foodservice and retail channels.

Main Telephone (510) 357-9836
Main Fax (510) 352-5680
Primary Address
6080 Center Drive
Suite 900
Los Angeles, CA 90045
USA

ARYZTA, LLC Contacts

Contacts (3)
Name Title State
John Y. President CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (510) 357-9836
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6080 Center Drive
Suite 900
Los Angeles, CA
90045
USA

Tuan N. Vice President, Procurement CA
Andrew B. Marketing Director CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
ARYZTA, LLC *
Otis Spunkmeyer *
La Brea Bakery *****

Agency Relationships


Brand Agency Service From To
** **** ****** ********* ****** AOR - creative 2012 present
** **** ****** ****** **************, ***. Public Relations 2016 present
**** ********** ********* ***** + ********* Media Buying, Media Planning 2015 present

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DailyVista

Campaign Imminent Update: Otis Spunkmeyer hires first US media AOR ahead of consumer push


Subject: digital, TV, print, OOH, social

Company: Winmo profile).

Update (2/3): We just received a tip that Otis’s upcoming consumer campaign is set to break in April and will center on parents, particularly moms, with elementary school aged kids. Furthermore, Otis is in the midst of adding Amazon as a distributor and recently picked up Kroger, so the campaign should be even larger than we originally expected. Therefore, female focused sellers should be all of this, especially those pitching parenting and entertainment/lifestyle sites. 

Below originally published 2/3

Opportunity: Nail Communications.

Both shops were appointed  to help Otis expand its consumer marketing programs this year, an area Otis has historically eschewed to concentrate on food service channels. But this year is much different. Now, Otis has aggressive plans to expand its own retail line of products, beginning early this year. 

Therefore, sellers should continue to chase revenue tied to the upcoming campaign, which will include TV, outdoor, print, digital and social elements. Based on display trends during the last year from competing cookie dough brands, female focused food, entertainment and shopping sellers should have the edge.

Additional Insight

Media Spend: Given its B2B approach, Otis traditionally has spent almost nothing on advertising. Since 2013, only about $108,000 has supported paid efforts, all of which went to B2B magazines, Kantar Media reports.

Otis Spunkmeyer 
14490 Catalina St.
San Leandro, CA 94577
(510) 357-9836

Kristina Dermody 
Brand President – Aryzta
(510) 357-9836
kristina.dermody@aryzta.com