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ARYZTA, LLC | Company Profile, Marketing Contacts, Media Spend, Brands

ARYZTA LLC, formally known as Otis Spunkmeyer Holdings, Inc. is a North American manufacturer, marketer and distributor of branded sweet-baked goods. The company, headquartered in San Leandro, CA, offers products that include cookie dough, muffins, danishes and brownies and distributes its products through foodservice and retail channels.

Main Telephone (510) 357-9836
Main Fax (510) 352-5680
Primary Address
6080 Center Drive
Suite 900
Los Angeles, CA 90045

ARYZTA, LLC Contacts

Contacts (4)
Name Title State
John Y. President CA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (510) 357-9836
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6080 Center Drive
Suite 900
Los Angeles, CA

Tuan N. Vice President, Procurement CA
Michelle T. Director, Marketing CA
Andrew B. Marketing Director CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Otis Spunkmeyer *
La Brea Bakery *****

Agency Relationships

Brand Agency Service From To
** **** ****** ********* ****** AOR - creative 2012 present
** **** ****** ****** **************, ***. Public Relations 2016 present

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Campaign Imminent: Otis Spunkmeyer names first AOR to launch B2C biz

Subject: digital, TV, print, OOH, social

Company: Otis Spunkmeyer

Opportunity: Named Nail Communications as its first AOR following a formal review. There was no previous AOR, as OS has traditionally focused on food service, not B2C sales. That is changing, though, as OS is looking to expand retail channels. According to Kristina Dermody, brand president of the Swiss conglomerate Arytza that owns OS: “We’re not only expanding the way that people can enjoy OS with new foods, but also the places they can find our range of cookies.” The company expects to invest heavily to support the brand and the campaign will include TV, print, OOH, social and digital activations. Work is expected to break later this year, so you know what to do, sellers. Reach out now to secure a variety of dollars ahead of the campaign launch.

Additional Insight  

Media Spend: Kantar Media reports that OS only spent $10,000 on measured media in 2014 – down from $98,000 in 2013. All of this was previously allocated to B2B magazines, but look for a sharp increase in amount and scope for H2 2015.

Otis Spunkmeyer 
14490 Catalina St.
San Leandro, CA 94577
(510) 357-9836

Kristina Dermody 
Brand President – Aryzta
(510) 357-9836**

Victoria Waligora 
Manager, Retail Customer Marketing
(510) 357-9836**

**Emails follow company format, but have not been verified at the time of publication