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Wells Enterprises, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Wells Enterprises, Inc. is a family-owned and managed dairy-processor with operations based in Le Mars, IA. The company's primary brands include Blue Bunny, Wal-Mart's "Great Value" brand, and Weight Watchers Ice Cream.

Main Telephone (712) 546-4000
Main Fax (712) 546-1782
Primary Address
One Blue Bunny Drive SW
Le Mars, IA 51031

Wells Enterprises, Inc. Contacts

Contacts (5/8)
Name Title State
Mike W. President & Chief Executive Officer IA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (712) 546-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Blue Bunny Drive SW
Le Mars, IA

Robin G. Chief Financial Officer IA
Adam B. Vice President & General Manager IA
Ken R. Senior Director, Marketing - Branded Novelties IA
Jamee C. Senior Director, Marketing Operations IA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Blue Bunny ******
Wells Enterprises, Inc. *
Weight Watchers ******
Bomb Pop *

Agency Relationships

Brand Agency Service From To
**** ***** ******* *********** multicultural 2011 present
**** ***** ***&* **** **** media buying & planning 2015 present
**** ***** ***&* **** **** media buying & planning 2015 present
**** ***** **** **** ********* & ************** public relations - brand 2015 present
**** ***** ***** ****** Public Relations, Social 2016 unknown

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Print, Digital Opps: Blue Bunny ice cream scoops up new AOR

Subject: spot TV, national magazine, digital, social media, experiential 

Company: here).

Opportunity: Blue Bunny ice cream has named MDC’s Colle + McVoy as its AOR. In this capacity, C+M will handle all strategic planning, creative and media buying duties. Blue Bunny’s measured media spend skews heavily to national magazines, so those sellers should have a leg up here. Keep in mind, too, that there is probably opportunity for digital, social media and spot TV, as well. 

Additional Insight


Competitors:‘s top spenders in the ice cream and frozen treat category includes: Klondike, Magnum, Haagen-Dazs, Breyers, Baskin-Robbins, Iskream, Graeter’s. Popsicle, Dreyers, and Chill Factor.

Media Spend: According to Kantar Media, Blue Bunny spent $10.4 million on measured media in 2014 – an 11.1% decrease from 2013. Most of this – $8.5 million – was allocated to national magazine ads. The remainder was split between spot TV ($1.3 million), display ads ($480,000) and OOH ($27,000).

Digtial Breakdown: Per Moat, Blue Bunny has run 21 standard display ads on five publishers so far this year (40% mobile). Top publishers include,,, and This is a significant decrease from the same period in 2014, when 29 creatives were run on 29 publishers (note, however, that mobile is up from only 3%).

Wells Enterprises
One Blue Bunny Dr. SW
Le Mars, IA 51031
(712) 546-4000

Adam Baumgartner 
Vice President, Marketing
(712) 546-4000

Curtis Hansen 
Senior Director, Brand Marketing
(712) 546-4000