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Albertsons, LLC | Company Profile, Marketing Contacts, Media Spend, Brands




AB Acquisition LLC, DBA Albertsons, is headquartered in Boise, ID and operates as fourteen retail division out of three regional offices. It is one of North America's largest grocery companies

Main Telephone (208) 395-6200
Main Fax (208) 395-6110
Primary Address
250 East Parkcenter Boulevard
Boise, ID 83706
USA

Albertsons, LLC Contacts

Contacts (5/37)
Name Title State
Bob M. Chief Executive Officer - Albertsons & Safeway ID
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (208) 395-6200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 250 East Parkcenter Boulevard
Boise, ID
83706
USA

Bob D. Chief Financial Officer & Executive Vice President ID
Robert T. President - United Division, South Region ID
Lori R. President - Southern California Division, South Region ID
Shane S. Chief Marketing & Merchandising Officer ID

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Albertsons, LLC. ********
Super Saver *
Jewel-Osco *

Agency Relationships


Brand Agency Service From To
**********, ***. **** & **********, ***. media buying & planning unknown present
**********, ***. ****** ***********, ***. AOR - multicultural 2002 present

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Recent Discussions

Who is the Chief Executive Officer - Albertsons & Safeway of Albertsons, LLC?

Who is the marketing contact for packaged foods in ID

What is the email of the Chief Financial Officer & Executive Vice President of Albertsons, LLC?

What is direct phone of the President - United Division, South Region of Albertsons, LLC?

Who is the media buying & planning agency of Albertsons, LLC?

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DailyVista

Score 60 – On the Brink: Albertsons to focus on local loyalty, digital marketing post-IPO


Subject: local marketing, TV, social media, display and signage, radio, email, direct mail, SEO

Company: Safeway in Jan. 2015. The purchase created a company with more than 2,230 stores in 34 states and DC. AB Acquisition LLC stores include Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United, Pavilions, Star Market, Market Street, Amigos and Carrs. 

Opportunity: On Tuesday, the country’s second largest grocery chain filed an IPO with the SEC. From a marketing perspective, the local presence and national scale gives Albertsons a competitive advantage in brand recognition, customer loyalty and purchasing, marketing and advertising. According to SEC filings, Albertsons local marketing teams will set brand strategy and communicate brand message to customers through direct mail, radio, email and web applications,MyMixx personalization, TV, social media, display and signage, search engines and weekly inserts. The company also intends to develop “cutting-edge” loyalty and digital marketing programs, as well as expand its online and home delivery options. It looks like there are dollars available for every type of seller, so those in Albertsons local markets should reach out now. 

We hear that Albertsons and Safeway have consolidated digital media buying and planning with here). Normally, a shift would bring a company’s score down, but as this was already Albertsons media buying agency, there is still a chance that other agency movement could come down the road. 

On-the-Brink

Additional Insight

Executive Appointments: In April, Albertsons and Safeway announced the post-acquisition executive team, including CMO Shane Sampson (more here).

Media Spend: According to Kantar Media, Albertsons' spent $15.8 million on measured media in 2014 ( a 20.4% decrease from 2013). Most of this was allocated to radio ads ($5.7 million), while print ads received $4.7 million and broadcast $3.9 million. The remainder was dedicated to digital, out-of-home and Hispanic ads.

In 2014, Safeway spent $61.8 million on measured media (a 40.1% decrease from 2013). Like Albertsons, most of Safeway's spend was allocated to radio ads ($30.3 million). Broadcast spend totaled $15.4 million, while print spend was $8.1 million, out-of-home was $4.5 million and digital spend was $3.4 million.

According to Moat, 48% of Albertsons' 2014 standard display ads were purchased directly from the publisher. Top ad destinations include: myrecipes.com, star-telegram.com and dallasnews.com. For Safeway, it was only 10% that were purchased directly from sites such as foodnetwork.com, health.com and cookinglight.com. For digital ads, Albertsons tends to front-load spend in Q1, while Safeway's digital spend stays pretty flat until the late summer through the fall.

Albertsons LLC 
250 E. Parkcenter Blvd.
Boise, ID 83706
(208) 395-6200

Shane Sampson 
Chief Marketing & Merchandising Officer
(208) 395-6200
shane.sampson@albertsons.com