Albertsons, LLC | Company Profile, Marketing Contacts, Media Spend, Brands
AB Acquisition LLC, DBA Albertsons, is headquartered in Boise, ID and operates as fourteen retail division out of three regional offices. It is one of North America's largest grocery companies
|Main Telephone||(208) 395-6200|
|Main Fax||(208) 395-6110|
Albertsons, LLC ContactsContacts (5/38)
|Bob M.||Chief Executive Officer - Albertsons & Safeway||ID|
Sample of Associated Brands
|Bob D.||Chief Financial Officer & Executive Vice President||ID|
|Robert T.||President - United Division, South Region||ID|
|Lori R.||President - Southern California Division, South Region||ID|
|Shane S.||Chief Marketing & Merchandising Officer||ID|
Who is the Chief Executive Officer - Albertsons & Safeway of Albertsons, LLC?
Who is the marketing contact for packaged foods in ID
What is the email of the Chief Financial Officer & Executive Vice President of Albertsons, LLC?
What is direct phone of the President - United Division, South Region of Albertsons, LLC?
Who is the media buying & planning agency of Albertsons, LLC?
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Score 60 – On the Brink: Albertsons to focus on local loyalty, digital marketing post-IPO
Subject: local marketing, TV, social media, display and signage, radio, email, direct mail, SEO
Company: Safeway in Jan. 2015. The purchase created a company with more than 2,230 stores in 34 states and DC. AB Acquisition LLC stores include Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United, Pavilions, Star Market, Market Street, Amigos and Carrs.
Opportunity: On Tuesday, the country’s second largest grocery chain filed an IPO with the SEC. From a marketing perspective, the local presence and national scale gives Albertsons a competitive advantage in brand recognition, customer loyalty and purchasing, marketing and advertising. According to SEC filings, Albertsons local marketing teams will set brand strategy and communicate brand message to customers through direct mail, radio, email and web applications,MyMixx personalization, TV, social media, display and signage, search engines and weekly inserts. The company also intends to develop “cutting-edge” loyalty and digital marketing programs, as well as expand its online and home delivery options. It looks like there are dollars available for every type of seller, so those in Albertsons local markets should reach out now.
We hear that Albertsons and Safeway have consolidated digital media buying and planning with here). Normally, a shift would bring a company’s score down, but as this was already Albertsons media buying agency, there is still a chance that other agency movement could come down the road.
Executive Appointments: In April, Albertsons and Safeway announced the post-acquisition executive team, including CMO Shane Sampson (more here).
Media Spend: According to Kantar Media, Albertsons' spent $15.8 million on measured media in 2014 ( a 20.4% decrease from 2013). Most of this was allocated to radio ads ($5.7 million), while print ads received $4.7 million and broadcast $3.9 million. The remainder was dedicated to digital, out-of-home and Hispanic ads.
In 2014, Safeway spent $61.8 million on measured media (a 40.1% decrease from 2013). Like Albertsons, most of Safeway's spend was allocated to radio ads ($30.3 million). Broadcast spend totaled $15.4 million, while print spend was $8.1 million, out-of-home was $4.5 million and digital spend was $3.4 million.
According to Moat, 48% of Albertsons' 2014 standard display ads were purchased directly from the publisher. Top ad destinations include: myrecipes.com, star-telegram.com and dallasnews.com. For Safeway, it was only 10% that were purchased directly from sites such as foodnetwork.com, health.com and cookinglight.com. For digital ads, Albertsons tends to front-load spend in Q1, while Safeway's digital spend stays pretty flat until the late summer through the fall.
250 E. Parkcenter Blvd.
Boise, ID 83706
Chief Marketing & Merchandising Officer