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Kellogg Company | Company Profile, Marketing Contacts, Media Spend, Brands




The Kellogg Company, a leading cereal provider, is headquartered in Battle Creek, MI. The company's products are manufactured in worldwide locations, and are sold in 180 global markets. Along with cereal, Kellogg manufactures snacks, convenience foods, frozen breakfast foods, and meat alternatives.

Main Telephone (630) 833-2900
Main Fax (630) 530-8773
Primary Address
545 Lamont Road
Elmhurst, IL 60126
USA

Kellogg Company Contacts

Contacts (5/124)
Name Title State
John B. Chairman & Chief Executive Officer MI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (269) 961-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 545 Lamont Road
Elmhurst, IL
60126
USA

Paul I. Chief Privacy Officer MI
Craig B. President - U.S. Morning Foods Division MI
Paul N. President, North America MI
Brian R. Senior Vice President & Chief Information Officer MI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
All-Bran **
Apple Jacks *
Crunchmania *
Carr's *
Cheez-It ****

Agency Relationships


Brand Agency Service From To
***-**** *** ******* ********* AOR - creative 2005 present
***-**** ******* ********* media buying & planning 2006 present
***** ***** ******* ********* media buying & planning 2006 present
***** ***** ***, ***. digital unknown present
****** ******** ******* ********* media buying & planning 2006 present

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WinmoEdge

Digital, In-Store Opps: Keebler cookies relaunching ads this year


Subject: digital, in-store, social media

Company: Winmo), food company known for brands like Special K, Frosted Flakes, Keebler, cheez-It and Nutri-Grain

Opportunity: In the Q4 earnings call, CEO John Bryant said that Kellogg’s cookie business benefited from expanded distribution, new products and increased in-store activity in the quarter. The business was led by Chips Deluxe, Fudge Shoppe and Famous Amos. He also added that Kellogg’s has “some exciting new introductions planned for 2016″ and that the company would give existing brands new support.

This includes the relaunch of advertising featuring the Keebler Elves. CFO Ronald Dissinger also added that the company as a whole would be putting more money into brand building – both non-working media and TV media. Keebler marketing has been scarce the last two years, but the reintroduction of the iconic Elves means lots of advertising to come. 

This increased focus on the cookie business comes about seven months after Deanie Elsner became CMO of Kellogg’s US Snack Division (more here).

Currently, the US Snack Division of Kellogg’s scores a 72 on our predictive forecasting platform and sits at No. 91 on the here). 

Additional Information

Media Spend: According to Kantar Media, Kellogg only spent $3.1 million on measured media for the Keebler brand in 2014.

TV Breakdown: Moat reporting only three display ads on 10 publishers since Jan. 2015 (the top ad destination was dollargeneral.com).

Winmo)
One Kellogg Square
Battle Creek, MI 49016
(269) 961-2000 

Chris Yapp 
Senior Brand Manager – Cookie Portfolio
(269) 961-2000 
chris.yapp@kellogg.com

Karl Miller 
Director, Digital Strategy 
(269) 961-2000
karl.miller@kellogg.com

Deanie Elsner 
Chief Marketing Officer – US Snacks Division
(269) 961-2000
deanie.elsner@kellogg.com