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Kellogg Company | Company Profile, Marketing Contacts, Media Spend, Brands




The Kellogg Company, a leading cereal provider, is headquartered in Battle Creek, MI. The company's products are manufactured in worldwide locations, and are sold in 180 global markets. Along with cereal, Kellogg manufactures snacks, convenience foods, frozen breakfast foods, and meat alternatives.

Main Telephone (630) 833-2900
Main Fax (630) 530-8773
Primary Address
545 Lamont Road
Elmhurst, IL 60126
USA

Kellogg Company Contacts

Contacts (5/127)
Name Title State
John B. Chairman & Chief Executive Officer MI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (269) 961-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 545 Lamont Road
Elmhurst, IL
60126
USA

Paul I. Chief Privacy Officer MI
Craig B. President - U.S. Morning Foods Division MI
Paul N. President, North America MI
Brian R. Senior Vice President & Chief Information Officer MI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
All-Bran *****
Apple Jacks ****
Crunchmania *
Carr's *
Cheez-It *******

Agency Relationships


Brand Agency Service From To
***-**** *** ******* ********* AOR - creative 2005 present
***-**** ******* ********* media buying & planning 2006 present
***** ***** ******* ********* media buying & planning 2006 present
***** ***** ***, ***. digital unknown present
****** ******** ******* ********* media buying & planning 2006 present

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Who is the Chairman & Chief Executive Officer of Kellogg Company?

Who is the marketing contact for packaged foods in MI

What is the email of the Chief Privacy Officer of Kellogg Company?

What is direct phone of the President - U.S. Morning Foods Division of Kellogg Company?

Who is the AOR - creative agency of Kellogg Company?

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DailyVista

Female Media Opps: Special K launches first work from new AOR


Subject: Experiential, events, sponsorship, TV, print, magazine, digital, social media, multicultural, Spanish language, Hispanic 

Company: Winmo), food company known for brands like Special K, Frosted Flakes, Keebler, cheez-It and Nutri-Grain

Opportunity: Launched its first work for here). The “Fortify” ad supports the new Special K Nourish brand and is a continuation of the cereal’s pivot from weight loss to healthy lifestyle messaging. Ad buys for the launch should be highest during weight loss season (Jan-July). So, keep chasing ad dollars through the summer for Special K, which spent $110 million on measured media last year, according to Kantar Media.  Female-focused sellers should have the edge as Special K re-engages the health/active lifestyle crowd.

special-k-nourish-tv-spot-fortify-est-tv-spend-01-04-2016--01-05-2016

Don’t forget about continued launch efforts for Kellogg’s Origins, as well (research here). 

special-k-nourish-tv-spot-fortify-est-tv-spend-01-04-2016--01-05-2016 (1)

Publicis’s Starcom handles media planning and buying for Kellogg. 

Additional Insight

TV Breakdown: Since launching Monday, about $409,000 has been spent on “Fortify” national TV buys, iSpot.tv reports (see targeting breakdown right). 

Kellogg Company 
One Kellogg Square
Battle Creek, MI 49016
(269) 961-2000 

Chris Stolsky
Associate Director, Morning Foods Marketing
(269) 961-2000
chris.stolsky@kellogg.com

Melissa Cash
Director, Brand Marketing – Special K
(269) 961-2000 
melissa.cash@kellogg.com