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Mizkan Americas, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Mizkan Americas, Inc. is a manufacturer of condiment products. The company produces a wide variety of vinegar, mustards, cooking wines, sushi seasonings, salad dressings, Asian sauces and other liquid condiments.

Main Telephone (847) 590-0059
Main Fax (847) 590-0405
Primary Address
1661 Fehanville Drive
Suite 300
Mount Prospect, IL 60056
USA

Mizkan Americas, Inc. Contacts

Contacts (5/11)
Name Title State
Mark M. President & Chief Operating Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (847) 590-0059
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1661 Fehanville Drive
Suite 300
Mount Prospect, IL
60056
USA

Tim K. Chief Executive Officer IL
Craig S. President & Chief Executive Officer IL
Mike S. Executive Vice President, Sales IL
Dan O. Vice President, Marketing - R&B Foods IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Mizkan Americas ******
Nakano Vinegars *
Mitsukan Asian Condiments *
Holland House *
Barengo *

Agency Relationships


Brand Agency Service From To
******** ********* media buying & planning unknown present
******** ***** ********* ******* Creative, Digital 2015 present
**** ********* media buying & planning unknown present
**** ***** ********* ******* Creative, Digital 2015 present
**** *** ***** ***** ********* media buying & planning unknown present

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DailyVista

Q1 Media Opps: Bertolli's first work by new AOR to break early next year


Subject: TV, digital, social media, mobile, shopper, sponsorship

Company:  R&B Foods division. Note that the Bertolli frozen foods business is separate and operated by ConAgra.

Opportunity: New AOR Mindshare handles media planning and buying, according to The List. Bertolli spent about $12 million on measured media last year but that should increase.

Additional Insight

TV Breakdown: Since 2014, Bertolli’s national TV ads have only supported frozen food, which is operated by ConAgra. This year $1.2 million has supported two national TV flights during January and February, down from $3.1 million over the same period in 2014, when ads ran in Q1 and started up again in September. Top targeted networks this year included Headline News and Foot Network and top targeted shows were HLN’s “The Daily Share” and  CBS’s “Stalker,” which was canceled after only 17 episodes.  

Digital Breakdown: Display has touted olive oil, sauce and frozen offerings. This year, 26 display ads have run on 350 publishers, 96% of which were placed programmatically compared to site direct. Desktop ads have targeted female focused hobbies & interests, arts & entertainment and food & drink sites like hubpages.com, the simsresource.com, yourtango.com and theybf.com. Mobile, where activity began in April, has targeted mostly arts & entertainment sites such as intouchweekly.com. 

Eight video ads have run this year on 66 publishers – mostly news and arts & entertainment sites like tubeplus.me and tenmanga.com. 

Mizkan Americas
1661 Fehanville Dr.
Suite 300
Mount Prospect, IL 60056
(847) 590-0059

Dan O'Leary
Vice President, Marketing – R&B Foods
(847) 590-0059
dan.oleary@mizkan.com

Rebecca Smith
Marketing Lead – Bertolli Pasta Sauce
(847) 590-0059
 rebecca.smith@mizkan.com