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Ferrara Candy Company | Company Profile, Marketing Contacts, Media Spend, Brands




Ferrara Candy Company is a manufacturer of a variety of popular candies. The company manufactures and distributes its confections in retail and convenience stores across the U.S. Ferrara Candy Company is headquartered in Forest Park, IL.

Main Telephone (708) 366-0500
Main Fax (708) 366-5921
Primary Address
One Tower Lane
Suite 2700, 27th Floor
Oakbrook Terrace, IL 60181
USA

Ferrara Candy Company Contacts

Contacts (5/12)
Name Title State
Tom P. Chief Operating Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (708) 366-0500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Tower Lane
Suite 2700, 27th Floor
Oakbrook Terrace, IL
60181
USA

Jill M. Senior Vice President, Marketing & Brand Strategy IL
Mike F. Vice President, Grocery IL
Mark R. Vice President, Marketing IL
Dawn S. Vice President, Innovation IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Atomic Fireballs *
Boston Baked Beans *
JawBusters *
Lemonheads *
Red Hots *

Agency Relationships


Brand Agency Service From To
******* ***** ******* ********* ****** creative, digital unknown present
******* ***** ******* ****** ** Public Relations 2016 present
********** ********* ****** creative, digital unknown present
****** ********* creative, digital unknown present
****** ****** ** Public Relations 2016 present

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DailyVista

Tween, Teen Media Opps: Ferrara Candy moves digital media to KSM


Subject: Digital, online, mobile, sponsorship

Company: Ferrara Candy, Chicago-based confectionary company known for brands like Brach’s, Lemonheads, Jujyfruits, Atomic Fireballs, Trolli and Fruit Stripe.

jujyfruit

Opportunity: We’ve received word that digital media planning and buying moved to Evolution Bureau, SF

Ad and sponsorship sellers – focus your pitch initially on Trolli because it’s been receiving the most display support lately. An advantage should go to those that can reach tweens/teens, particularly hobby and entertainment site sellers.

Additional Insight

Incumbent: Periscope, Minneapolis

Digital Breakdown: Since January, six Troli standard display ads and 15 high impact ads have run on 19 publishers (5% mobile), 99% of which were placed site direct versus programmatically, according to Moat. Desktop activity began in July, with activity skewing to addictinggames.com, shockwave.com, brobile.com, wikia.com, break.com and gametrailers.com. Mobile display ran the first two weeks of July on smosh.com. 

This year, two video ads have ran on 57 publishers, beginning from middle of July until Sept. 1, Moat reports. Video targeted hobbies & interests and arts & entertainment sites like moviecli.ps, shockwave.com, lifestylz.tv, xfinity.com and girlsgames123.com.

Ferrara Candy Company
One Tower Lane
Suite 2700, 27th Floor
Oakbrook Terrace, IL 60181
(708) 366-0500

Jamie Mattikow
Chief Commercial Officer (leads the marketing team)
(708) 366-0500
jamie.mattikow@ferrarausa.com

Dawn Sykora
Director, Marketing
(708) 366-0500 ext 283392
dawn.sykora@ferrarausa.com