Ferrara Candy Company | Company Profile, Marketing Contacts, Media Spend, Brands
Ferrara Candy Company is a manufacturer of a variety of popular candies. The company manufactures and distributes its confections in retail and convenience stores across the U.S. Ferrara Candy Company is headquartered in Forest Park, IL.
|Main Telephone||(708) 366-0500|
|Main Fax||(708) 366-5921|
Ferrara Candy Company ContactsContacts (5/12)
|Tom P.||Chief Operating Officer||IL|
Sample of Associated Brands
|Jill M.||Senior Vice President, Marketing & Brand Strategy||IL|
|Mike F.||Vice President, Grocery||IL|
|Mark R.||Vice President, Iconic Brands||IL|
|Dawn S.||Vice President, Innovation||IL|
|Boston Baked Beans||*|
|******* ***** *******||***||creative, digital||unknown||present|
|******* ***** *******||****** **||Public Relations||2016||present|
|******||****** **||Public Relations||2016||present|
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Tween, Teen Media Opps: Ferrara Candy moves digital media to KSM
Subject: Digital, online, mobile, sponsorship
Company: Ferrara Candy, Chicago-based confectionary company known for brands like Brach’s, Lemonheads, Jujyfruits, Atomic Fireballs, Trolli and Fruit Stripe.
Opportunity: We’ve received word that digital media planning and buying moved to Evolution Bureau, SF.
Ad and sponsorship sellers – focus your pitch initially on Trolli because it’s been receiving the most display support lately. An advantage should go to those that can reach tweens/teens, particularly hobby and entertainment site sellers.
Incumbent: Periscope, Minneapolis
Digital Breakdown: Since January, six Troli standard display ads and 15 high impact ads have run on 19 publishers (5% mobile), 99% of which were placed site direct versus programmatically, according to Moat. Desktop activity began in July, with activity skewing to addictinggames.com, shockwave.com, brobile.com, wikia.com, break.com and gametrailers.com. Mobile display ran the first two weeks of July on smosh.com.
This year, two video ads have ran on 57 publishers, beginning from middle of July until Sept. 1, Moat reports. Video targeted hobbies & interests and arts & entertainment sites like moviecli.ps, shockwave.com, lifestylz.tv, xfinity.com and girlsgames123.com.
Ferrara Candy Company
One Tower Lane
Suite 2700, 27th Floor
Oakbrook Terrace, IL 60181
Chief Commercial Officer (leads the marketing team)
(708) 366-0500 ext 283392