Ferrara Candy Company | Company Profile, Marketing Contacts, Media Spend, Brands
Ferrara Candy Company is a manufacturer of a variety of popular candies. The company manufactures and distributes its confections in retail and convenience stores across the U.S. Ferrara Candy Company is headquartered in Forest Park, IL.
|Main Telephone||(708) 366-0500|
|Main Fax||(708) 366-5921|
Ferrara Candy Company ContactsContacts (5/12)
|Tom P.||Chief Operating Officer||IL|
Sample of Associated Brands
|Jill M.||Senior Vice President, Marketing & Brand Strategy||IL|
|Mike F.||Vice President, Grocery||IL|
|Mark R.||Vice President, Iconic Brands||IL|
|Dawn S.||Vice President, Innovation||IL|
|Boston Baked Beans||*|
|******* ***** *******||***||creative, digital||unknown||present|
|******* ***** *******||****** **||Public Relations||2016||present|
|******||****** **||Public Relations||2016||present|
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TV, Social Media Opps: Trolli launches new campaign, debuts three TV spots, new candies
Subject: TV, digital, social media, OOH
Brand: Ferrara Candy Company.
Opportunity: After launching new ads with AOR Periscope earlier this year, the brand has now released a series of three new spots, titled “Winning at Hoops.” The new “Lay Up,” “Slam Dunk,” “Hook Shot” spots play on a theme of eighties sports instructional videos, and feature NBA shooting guard James Harden. In the videos, Harden demonstrates the shot in question, which is followed up by a slo-mo instant replay in which we see his beard grow and he is able to feed himself Trolli Sour Brite Crawlers, all while in the air on the way to make his shot (thankfully, no one asked him to demonstrate defense).
In addition to the new TV ads, the brand also launched its Trolli Sour Brite Weird Beard candies, which play off of Harden’s well known facial blanket. To create excitement around the new candy’s release, Trolli created a “Crawlers for Ballers” campaign that includes social media and in-store displays, which will debut inside 7-Eleven stores around the country. Expect TV spend to continue, as well as looking for an increase in digital.
Therefore, sellers should be reaching out to pick up any available ad dollars linked to the current campaign. Specifically, look for upcoming TV dollars tied to Q3, as Q2 and Q3 have historically been the brands highest national TV periods. An advantage should go to those that can reach tweens/teens, particularly hobby and entertainment site sellers.
Currently, Periscope is handling digital and creative for the brand, while Legend is handling PR.
Digital Breakdown: According to Moat, since the beginning of the year, Trolli has run six high impact, five video and three standard display ads on 17 publishers (<1% mobile). Of these 99% were placed site direct versus programmatic. Top ad destinations include blastr.com, syfy.com, goldenstateofmind.com, channelawesome.com, primewire.ag, jezebel.com, weather.com and workingmothertv.com.
In comparison, for all of 2015, the brand ran 56 high impact, seven standard display and three video ads on 20 publishers (5% mobile), with 99% placed site direct.
One Tower Lane
Suite 2700, 27th Floor
Oakbrook Terrace, IL 60181
Chief Strategy Officer & SVP of Marketing
VP of Brand & Channel Marketing