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Perdue Farms Incorporated | Company Profile, Marketing Contacts, Media Spend, Brands




Perdue Farms Inc. is a food and agricultural products company with a focus on poultry products. The company distributes its products globally through grocery and convience store operations. Perdue Farms, Inc. is headquartered in Salisbury, MD.

Main Telephone (410) 543-3000
Main Fax (410) 543-3874
Primary Address
Post Office Box 1537
Salisbury, MD 21802-1537
USA

Perdue Farms Incorporated Contacts

Contacts (5/12)
Name Title State
Jim P. Chairman MD
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (410) 543-3000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 1537
Salisbury, MD
21802-1537
USA

Sandy R. Senior Vice President & Chief Information Officer MD
Steve E. Senior Vice President, Retail Sales MD
Eric C. Senior Vice President, Marketing MD
Bryan H. Vice President, Eastern Sales - Harvestland Business Development MD

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Perdue Farms Incorporated ********

Agency Relationships


Brand Agency Service From To
****** ***** ************ **** multicultural 2005 present
****** ***** ************ ******** AOR - traditional media buying & planning unknown present
****** ***** ************ *** *** ****** AOR - creative, media planning, social 2011 present
****** ***** ************ ******** ********* ************** website development unknown present
****** ***** ************ ******** Creative 1995 present

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DailyVista

UPDATE: Perdue hires Via Agency to handle marketing


article).

“During the review process, Via demonstrated a keen understanding of our business and a business-like approach to our marketing strategy,” Chief Marketing Officer John Bartelme stated in a release. “Their emphasis on creativity across traditional and digital platforms and on analytics/ROI, in addition to their impressive client roster, convinced our team that Via was a great fit.”

Via will handle overall marketing strategy, creative, social media and coordinating the efforts of Salisbury, Md.-based Perdue’s other roster agencies.

This will be a major change for the chicken marketer, which began its search for a new agency after ending its 40-year relationship with Interpublic Group of Cos.' Deutsch and predecessor shops.

Mariner Marketing for website development.

Santa Monica, Calif.-based consultancy Select Resources International oversaw the review.

According to Nielsen, Perdue spent $22.8 million on national advertising in 2010, almost all of which – about $21 million – went towards spot television ads. About $600,000 also went towards FSI coupons and another $528,000 went towards Internet ads.


Perdue Farms Inc.
31149 Old Ocean City Rd.
Salisbury, MD 21804
(410) 543-3000
 
John Bartelme
Chief Marketing Officer
(410) 543-3000
john.bartelme@perdue.com
 
Lisa Doyle
Senior Manager, Marketing Services
(410)543-3539
lisa.doyle@perdue.com
 
Gail McWilliam
Senior Director, Marketing
(410) 543-3000
gail.mcwilliam@perdue.com
 
Tom Mertensotto
Vice President, Retail Marketing
(410) 543-3538
tom.mertensotto@perdue.com
 
Linda Roskovich
Senior Manager, Marketing Food Service & Deli
(410) 543-3086
linda.roskovich@perdue.com