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Jennie-O Turkey Store | Company Profile, Marketing Contacts, Media Spend, Brands




The Jennie-O Turkey Store, based in Wilmar, MN, is one of the largest turkey processors and marketers in the world. The company, founded in 1949, is a subsidiary of The Hormel Foods Corporation. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (320) 235-2622
Main Fax (320) 231-7100
Primary Address
Post Office Box 778
Willmar, MN 56201
USA

Jennie-O Turkey Store Contacts

Contacts (5/11)
Name Title State
Glenn L. President MN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (320) 235-2622
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 778
Willmar, MN
56201
USA

Jen E. Senior Vice President, Commodity & Supply Chain MN
Pat S. Vice President, Administration & Human Resources MN
Don C. Vice President, Operations MN
Chad R. Vice President, Food Service MN

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Jennie-O Turkey Store *******

Agency Relationships


Brand Agency Service From To
******-* ****** ***** **** ********* AOR - creative 1994 present
******-* ****** ***** *** ******* media buying & planning unknown present

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DailyVista

TV, Digital, Sponsorship Opps: Jennie-O to continue higher ad investments


Subject: TV, social media, digital, entertainment marketing, product placement, earned media, sponsorship

Brand: Hormel

Opportunity: Will increase ad investments this year for the “PHD, Minneapolis from the Omnicom agency’s Chicago office. 

Additional Insight

Media Spend: According to Switch.” Ettinger expects Hormel’s ad budget to be up double digits again in fiscal 2015, partly because it will continue higher ad investments for Jennie-O.

Last year, Jennie-O spend most of its TV budget on NBC and CBS for buys during the”Evening News,” “Good Morning America,” “American Idol” and “The 40th Annual People’s Choice Awards.”

Partnerships/Sponsorship Examples: Last year, Jennie-O partnered with Del Taco to introduce turkey to its menu. 

Competition: The $18 billion US turkey industry is dominated by three companies: Butterball, Jennie-O and Cargill, according to Fortune

Agency Relationship: BBDO is Jennie-O’s AOR. The Omnicom agency created the “Make the Switch” campaign.

Jennie-O Turkey Store
2505 Willmar Ave., Southwest
Willmar, MN 56201
(320) 235-2622

Chad Randick
Vice President, Food Service
(320) 235-2622
crandick@j-ots.com

Jen Ehresmann
Director, Marketing
(320) 214-2860
jmehresmann@j-ots.com