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T.W. Garner Food Co. | Company Profile, Marketing Contacts, Media Spend, Brands




The T.W. Garner Food Company is a manufacturer and marketer of pepper sauces. The company, headquartered in Winston-Salem, NC, offers products through its Texas Pete hot sauce brand and Garners jams, jellies and preserves brand.

Main Telephone (336) 661-1550
Main Fax (336) 661-1901
Primary Address
Post Office Box 4329
Winston-Salem, NC 27115-4329
USA

T.W. Garner Food Co. Contacts

Contacts (5/6)
Name Title State
Glenn G. Chief Marketing Officer NC
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (336) 661-1550
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 4329
Winston-Salem, NC
27115-4329
USA

Ann R. President NC
Matt M. Chief Financial Officer NC
Steve D. Executive Vice President, Sales NC
Heyward G. Business Development Manager NC

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Garners *
Texas Pete *******
T.W. Garner Food Co. *
Green Mountain Grino Strips *
Green Mountain Gringo Salsa ****

Agency Relationships


Brand Agency Service From To
***** **** ******** ******, ***. creative unknown present

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DailyVista

Experiential, Millennial Opps: Texas Pete parent TW Garner names new execs


Subject: experiential, event, sponsorship, social media, print, broadcast

Company: Texas Pete hot sauce.

Opportunity: TWG has promoted a number of executive, including Ann Garner Riddle, who will become the third-generation Garner to hold the position of CEO. Other promotions include: Glenn Garner, who will become CMO; Matt McCollum, CFO; and Heyward Garner, COO. According to a 2012 IBIS World report, hot sauce is the eighth fastest-growing industry in the US, so lo0k for event, experiential, social media, print and digital opportunities as the company tries to capture bigger market share, particularly with Millennials. 

Additional Insight

Competitors:  Tabasco, Frank’s RedHot, Tapatio, Louisiana Hot Sauce Original, Huy Fong Sriracha, Crystal, Cholula

Media Spend: 2013 measured media spend totaled $3.4 million, according to Kantar Media.  79.2% of this, $2.7 million, was allocated to print ads.  This is more than twice what it spent on national TV ads ($1.2 million) in the same period (note that broadcast spend went up slightly, to $1.4 million, in 2014). Unsurprisingly, majority (89.3%) of TV spend was allocated to Food Network (the remainder went to Cooking Channel), according to iSpot.tv.

The company also relies heavily on experiential and social media to reach its core Millennial market. For example, the company gives out samples at events such as the Winter X Games and college football. The company also hosted the first Texas Pete Culinary Arts Festival in Winston-Salem, NC, in September

Agency Relationships: Sales Factory + Woodbine is AOR, according to The List.

TW Garner Food Company 
4045 Indiana Ave.
Winston-Salem, NC 27105
(336) 661-1550

Glenn Garner 
Chief Marketing Officer
(336) 661-1550
ggarner@twgarner.com