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Campbell Soup Company | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in Camden, NJ, Campbell's is one of the world's largest soup companies. North American business is organized under four units. The U.S. Soup, Sauces & Beverages division includes a range of soups, sauces, gravies, broths, and beverages. The Away From Home & Canada, Mexico, & Latin America unit markets for the foodservice industries in North America. The Pepperidge Farm division manufactures specialty breads, cookies, and crackers.

Main Telephone (856) 342-4800
Main Fax (856) 342-3878
Primary Address
One Campbell Place
Camden, NJ 08103-1799

Campbell Soup Company Contacts

Contacts (5/69)
Name Title State
Denise M. President & Chief Executive Officer NJ
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (856) 342-4800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One Campbell Place
Camden, NJ

Ed C. Senior Vice President & President, Integrated Global Services NJ
Mark A. President, Americas Simple Meals & Beverages NJ
Beth J. Chief of Staff NJ
Bob M. Senior Vice President & Chief Human Resources & Communications Officer NJ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Campbell’s Condensed Soup ********
Prego ********
Swanson ********
Campbell Soup Company ********
Campbell's Healthy Request Soups ********

Agency Relationships

Brand Agency Service From To
******** ************* ***** *** media buying & planning 2006 present
******** ************* ***** *&* creative 2010 present
******** ************* ***** **** ********* creative 2010 present
******** **** ******* **** ********* creative 1954 present
******** **** ******* ***** & ********* creative 2013 present

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Campaigns Imminent: Prego, Pace, SpaghettiOs consolidating creative at one shop

Subject: TV, digital, online, social media, video, Hispanic

Company: Campbell Soup Co., maker of its namesake soups and brands like V8, Goldfish and Pepperidge Farm

Opportunity: Close Watch“ Campbell has reportedly issued an RFI for multiple Simple Meals division brands, with the goal of consolidating creative work at one shop. The brands are Prego, Pace and SpaghettiOs. Campbell wants the new agency, tasked with creative, digital, content and social, to start by early 2016. It appears to be to late for agencies to pitch this business, which likely will end up at a roster shop anyway. But, sellers should keep a close eye on who takes over since new campaigns should be on the way.

These brands tend to run most of their advertising in Q4 and the first half of the year, according to Kantar Media, so start making H1 pitches now.  Focus particularly on Prego and Pace since they’re the top spenders of the three brands, but keep in mind that Pace hasn’t run any national TV this year, per MEC handles Campbell’s media planning and buying. 

Additional Insight

Media Spend: Last year, Prego and Pace spent $17 million and $4.5 million on measured media, respectively, Kantar reports. Both brands spent almost their entire budget on TV ads, while SpaghettiOs’ budget is almost completely digital. 

TV Breakdown: Since January, Prego has spent $7 million on national TV ads (see targeting right), even with spending over the same period last year, according to Ads ran from January-March, took a break during the summer, and started back again in September.  

Meanwhile, Pace has spent $0 on national TV this year after allocating $4.3 million in 2014. 

Decision Maker Promotion: Mike Senackerib, CMO since 2012, was promoted to chief strategy officer in April. He now directs enterprise strategy, public affairs and corporate social responsibility, communications and marketing.  

Dale Clemiss
Vice President & General Manager – Prego, Pace, Swanson & Specialty Brands
Direct Dial: (856) 342-3760