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Unilever Ice Cream | Company Profile, Marketing Contacts, Media Spend, Brands




Unilever Ice Cream, a unit of Unilever North America, is one of the largest manufacturers and marketers of branded packaged ice cream and frozen novelty products in the U.S. The company, headquartered in Englewood Cliffs, NJ, operates manufacturing and distribution facilities across the United States. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (201) 567-8000
Main Fax
Primary Address
800 Sylvan Avenue
Englewood Cliffs, NJ 07632
USA

Unilever Ice Cream Contacts

Contacts (5/14)
Name Title State
Alessandra B. Vice President, Brand Development - North America NJ
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (201) 567-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 800 Sylvan Avenue
Englewood Cliffs, NJ
07632
USA

Catherine C. Associate Media Director NJ
Aske v. Director, Consumer Marketing & Insights - Ice Cream & Beverages NJ
Chelsea O. Assistant Brand Development Manager - Ben & Jerry's NJ
Rachel H. Senior Brand Manager NJ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Ben & Jerry's ******
Good Humor *
Unilever Ice Cream *
Breyers ******
Popsicle ******

Agency Relationships


Brand Agency Service From To
*** & *****'* ******* ********* & ***** media buying & planning 2012 present
*** & *****'* ****** ******** AOR - digital 2014 present
*** & *****'* ******** AOR - creative, digital 2014 present
*** & *****'* ****, *** digital 2013 present
******* ****** ******** AOR - digital 2014 present

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DailyVista

Magnum Ice Cream taps AOR, social shop


Subject: broadcast, social media, digital

Brands: Magnum Ice Cream & Refreshments, including Magnum, Fruttare, Lipton, Red Rose, Klondike and Popsicle.  

Opportunity: MDC’s KBS Toronto has been named AOR for Magnum ice cream and social agency for the Refreshments division. KBS will develop creative for Magnum and has been asked to differentiate each Refreshment brand across social channels. The agency’s first creative for Magnum is expected to break in Spring 2015, so now’s the time to look for last minute ad dollars. In addition, KBS will be involved in the development of a multi-year integrated activation platform. 

Additional Insight 

Media Spend: According to iSpot.tv, Magnum Ice Cream spent $21.5 million on TV ads in 2014. The brand spent the most to air ads during the 2014 MTV Movie Awards and shows such as “Last Call With Carson Daly,” “Late Night With Seth Meyers,” and “American Idol.”

Agency Relationships: According to The List, Mindshare handles media buying and planning for Unilever’s ice cream and refreshments.

Unilever Ice Cream 
700 Sylvan Ave.
Englewood Cliffs, NJ 07632
(201) 567-8000

Alessandra Bellini 
Vice President, Brand Development – Klondike, Popsicle
(201) 567-8000
alessandra.bellini@unilever.com

Brian Critz 
Senior Brand Manager, Ice Cream – Magnum, Fruttare, Klondike
(201) 567-8000
brian.critz@unilever.com