GNC Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
GNC Corporation, headquartered in Pittsburgh, PA, is a specialty retailer of nutritional supplements and other health products. GNC stores are both company-owned and franchised in the U.S., Canada and in global markets.
|Main Telephone||(412) 288-4600|
|Main Fax||(412) 288-2099|
GNC Corporation ContactsContacts (5/15)
|Jeff H.||Executive Vice President & Chief Marketing & eCommerce Officer||PA|
Sample of Associated Brands
|Paul Y.||Senior Vice President & Chief Information Officer||PA|
|Tricia T.||Chief Financial Officer & Executive Vice President||PA|
|Robert M.||Interim Chief Executive Officer||PA|
|Mike D.||Executive Vice President, Operations||PA|
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TV, Digital, Sponsorship Opps: GNC hires three agencies to launch new camapign
Subject: TV, radio, digital, social media, outdoor, sponsorship, print
Company: GNC, the Pittsburgh-based specialty retailer of nutritional supplements and other health products.
Update (3/31): GNC, formerly No. 1 in the Crossmedia on media planning.
Ad sellers should reach out immediately since a new campaign is expected to launch by June. New CEO Michael Archbold (research here) stated that this year messaging and spend will be adjusted on-the-fly if they’re not providing desired return, opening up opportunities for ad and sponsorship sellers throughout the year , as well. Furthermore, GNC is shifting to a more product-focused marketing approach to boost appeal with active/healthy lifestyle men and women, so expect branding to take a backseat.
Originally published 3/24
Opportunity: We hear GNC, No. 1 on the here) stated that this year messaging and spend will be adjusted on-the-fly if they're not providing desired return, opening up opportunities for ad and sponsorship sellers throughout the year, as well. Furthermore, GNC is shifting to a more product-focused marketing approach to appeal better with both active/healthy lifestyle men and women, so expect branding to take a backseat.
Women Focus: The women's activewear space is booming and GNC wants a bigger share of that audience. GNC's customer base is already 45% female, but women traditionally haven't spent as much per transaction as men. So, GNC is increasing marketing around products other than proteins that women may also be interested in, such as Vitapak, probiotics, and collagen products.
Media Spend: GNC spent $36.6 million on measured media last year, down 28% from $50.8 million in 2013, according to Kantar Media. Ad investments skew towards magazine, TV and search.
Moat, GNC ran standard display ads with 1,304 publishers last year. About 22% of these ads were purchased direct from publishers and less than 1% were mobile. Sites reporting the most GNC ad activity included kayak.com, trekearth.com, bbc.com, gawker.com, AOL.com and CNN.com.
300 Sixth St.
Pittsburgh, PA 15222
Executive Vice President & Chief Marketing & e-Commerce Officer
Vice President, Marketing
Chief Executive Officer