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GNC Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




GNC Corporation, headquartered in Pittsburgh, PA, is a specialty retailer of nutritional supplements and other health products. GNC stores are both company-owned and franchised in the U.S., Canada and in global markets.

Main Telephone (412) 288-4600
Main Fax (412) 288-2099
Primary Address
300 Sixth Avenue
Pittsburgh, PA 15222
USA

GNC Corporation Contacts

Contacts (5/15)
Name Title State
Jeff H. Executive Vice President & Chief Marketing & eCommerce Officer PA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (412) 288-4600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 300 Sixth Avenue
Pittsburgh, PA
15222
USA

Paul Y. Senior Vice President & Chief Information Officer PA
Tricia T. Chief Financial Officer & Executive Vice President PA
Robert M. Interim Chief Executive Officer PA
Mike D. Executive Vice President, Operations PA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
GNC Corporation ********
Pro Performance ******
Fish Oil ******

Agency Relationships


Brand Agency Service From To
*** *********** ******* ***** public relations 2012 present
*** *********** ********** AOR - media buying & planning 2015 present
*** *********** ***** digital 2015 present
*** *********** ********** AOR - media buying & planning 2015 present

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DailyVista

TV, Digital, Sponsorship Opps: GNC hires three agencies to launch new camapign


 

Subject: TV, radio, digital, social media, outdoor, sponsorship, print

Company: GNC, the Pittsburgh-based specialty retailer of nutritional supplements and other health products.

Update (3/31): GNC, formerly No. 1 in the Crossmedia on media planning.

Ad sellers should reach out immediately since a new campaign is expected to launch by June. New CEO Michael Archbold (research here) stated that this year messaging and spend will be adjusted on-the-fly if they’re not providing desired return, opening up opportunities for ad and sponsorship sellers throughout the year , as well. Furthermore, GNC is shifting to a more product-focused marketing approach to boost appeal with active/healthy lifestyle men and women, so expect branding to take a backseat.

Interpublic’s here).

 

Originally published 3/24

Opportunity: We hear GNC, No. 1 on the here) stated that this year messaging and spend will be adjusted on-the-fly if they're not providing desired return, opening up opportunities for ad and sponsorship sellers throughout the year, as well. Furthermore, GNC is shifting to a more product-focused marketing approach to appeal better with both active/healthy lifestyle men and women, so expect branding to take a backseat. 

Additional Insight

Incumbent: here). 

Women Focus: The women's activewear space is booming and GNC wants a bigger share of that audience. GNC's customer base is already 45% female, but women traditionally haven't spent as much per transaction as men. So, GNC is increasing marketing around products other than proteins that women may also be interested in, such as Vitapak, probiotics, and collagen products. 

Media Spend: GNC spent $36.6 million on measured media last year, down 28% from $50.8 million in 2013, according to Kantar Media. Ad investments skew towards magazine, TV and search. 

Moat, GNC ran standard display ads with 1,304 publishers last year. About 22% of these ads were purchased direct from publishers and less than 1% were mobile. Sites reporting the most GNC ad activity included kayak.com, trekearth.com, bbc.com, gawker.com, AOL.com and CNN.com.

GNC Corp. 
300 Sixth St.
Pittsburgh, PA 15222
(412) 288-4600

Jeffrey Hennion 
Executive Vice President & Chief Marketing & e-Commerce Officer
(412) 288-4600
jeffrey-hennion@gnc-hq.com

Christine Astorino 
Vice President, Marketing
(412) 288-4600
christine-astorino@gnc-hq.com

Michael Archbold 
Chief Executive Officer
(412) 288-4600
michael-archbold@gnc-hq.com