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ConAgra Foods, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




ConAgra Foods, Inc., headquartered in Omaha, NE, is a national food manufacturer that provides a wide range of products for consumers and foodservice industry professionals. The company has two primary business segments, Consumer Foods and Commercial Products. The Consumer Foods segment includes branded and private label food products, which are sold in various retail and foodservice channels. The Commercial Foods segment includes commercially branded foods and ingredients.

Main Telephone (402) 240-4000
Main Fax
Primary Address
2805 North Dallas Parkway
Suite 525
Plano, TX 75093
USA

ConAgra Foods, Inc. Contacts

Contacts (5/99)
Name Title State
Tom M. President - Consumer Foods IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (952) 835-6900
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2805 North Dallas Parkway
Suite 525
Plano, TX
75093
USA

Chris W. President IL
Chris K. Vice President, Corporate Affairs & President - ConAgra Foods Foundation NE
Sean C. Chief Executive Officer NE
Darren S. Chief Growth Officer & Head, Growth Center of Excellence NE

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Act II *
Banquet ******
Blue Bonnet ****
Chef Boyardee *****
Crunch'n Munch *

Agency Relationships


Brand Agency Service From To
****** ********* | ***** AOR - media buying & planning 2014 present
**** ****'* ********* | ***** AOR - media buying & planning 2014 present
******* ********* | ***** media planning 2014 present
******* *** *** ********* Creative 2016 present
******* *****-*** ******** ********* | ***** AOR - media buying & planning 2014 present

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DailyVista

Review Imminent Update: ConAgra to increase Banquet's marketing for the ‘balance of the year'


Subject: digital, TV, print

Brand: ConAgra‘s portfolio.

Opportunity: CEO Sean Connelly said in the company’s Q1 earnings call that ConAgra will restage the Banquet brand in fiscal Q2 ended November. This will be a “complete product overhaul,” according to Connelly. It will include increased food quantity and quality, along with a “much needed” modernization of packaging and higher retail pricing. ConAgra will focus on strengthening brand equities and, as such, will increase marketing investments in Banquet for the balance of the year.

Meter Review Imminent

Note that these investments will be deployed in a “highly disciplined way,” so approach with high ROI paid and earned media pitches. Notice, as well, that Banquet’s digital display presence has increased 100% in 2015, so there should be some dollars in that channel. Publicis’s Spark SMG handles traditional and digital media buying and planning, according to The List. 

Banquet’s parent company, ConAgra, currently sits at No. 3 on our  DDB has been with ConAgra since October 2013).

Additional Insight

Executive Appointments: ConAgra has added to top level executives the year: CEO Sean Connelly in Feb. and chief growth officer Darre Serrao (function includes CMO) in August (more here).

Media Spend: Per Kantar Media, Banquet spent $1.1 million on measured media in 2014. 79.5% of this went to syndication broadcast ads, while the remainder went to print ads (magazines). 

Digital Breakdown: Moat reports that Banquet has run 10 standard display ads on 57 publishers since January (44% mobile). Top ad destinations include cookingchanneltv.com, recipelion.com, simplyrecipes.com and redstate.com. For the same period in 2014, Moat reports no display activity. 

ConAgra Foods Inc.
Five ConAgra Dr.
Omaha, NE 68102
(402) 595-4000 

Darren Serrao
Chief Growth Officer
(402) 595-4000
darren.serrao@conagrafoods.com 

Sean Connolly
Chief Executive Officer
(402) 595-4000 
sean.connolly@conagrafoods.com

Tom McGough
President, Consumer Foods
(402) 595-4000
tom.mcgough@conagrafoods.com