ConAgra Foods, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
ConAgra Foods, Inc., headquartered in Omaha, NE, is a national food manufacturer that provides a wide range of products for consumers and foodservice industry professionals. The company has two primary business segments, Consumer Foods and Commercial Products. The Consumer Foods segment includes branded and private label food products, which are sold in various retail and foodservice channels. The Commercial Foods segment includes commercially branded foods and ingredients.
|Main Telephone||(402) 240-4000|
ConAgra Foods, Inc. ContactsContacts (5/99)
|Tom M.||President - Consumer Foods||IL|
Sample of Associated Brands
|Chris K.||Vice President, Corporate Affairs & President - ConAgra Foods Foundation||NE|
|Sean C.||Chief Executive Officer||NE|
|Darren S.||Chief Growth Officer & Head, Growth Center of Excellence||NE|
|******||********* | *****||AOR - media buying & planning||2014||present|
|**** ****'*||********* | *****||AOR - media buying & planning||2014||present|
|*******||********* | *****||media planning||2014||present|
|*******||*** *** *********||Creative||2016||present|
|******* *****-*** ********||********* | *****||AOR - media buying & planning||2014||present|
Who is the President - Consumer Foods of ConAgra Foods, Inc.?
Who is the marketing contact for packaged foods in IL
What is the email of the President of ConAgra Foods, Inc.?
What is direct phone of the Vice President, Corporate Affairs & President - ConAgra Foods Foundation of ConAgra Foods, Inc.?
Who is the AOR - media buying & planning agency of ConAgra Foods, Inc.?
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Review Imminent Update: ConAgra to increase Banquet's marketing for the ‘balance of the year'
Subject: digital, TV, print
Brand: ConAgra‘s portfolio.
Opportunity: CEO Sean Connelly said in the company’s Q1 earnings call that ConAgra will restage the Banquet brand in fiscal Q2 ended November. This will be a “complete product overhaul,” according to Connelly. It will include increased food quantity and quality, along with a “much needed” modernization of packaging and higher retail pricing. ConAgra will focus on strengthening brand equities and, as such, will increase marketing investments in Banquet for the balance of the year.
Note that these investments will be deployed in a “highly disciplined way,” so approach with high ROI paid and earned media pitches. Notice, as well, that Banquet’s digital display presence has increased 100% in 2015, so there should be some dollars in that channel. Publicis’s Spark SMG handles traditional and digital media buying and planning, according to The List.
Banquet’s parent company, ConAgra, currently sits at No. 3 on our DDB has been with ConAgra since October 2013).
Executive Appointments: ConAgra has added to top level executives the year: CEO Sean Connelly in Feb. and chief growth officer Darre Serrao (function includes CMO) in August (more here).
Media Spend: Per Kantar Media, Banquet spent $1.1 million on measured media in 2014. 79.5% of this went to syndication broadcast ads, while the remainder went to print ads (magazines).
Digital Breakdown: Moat reports that Banquet has run 10 standard display ads on 57 publishers since January (44% mobile). Top ad destinations include cookingchanneltv.com, recipelion.com, simplyrecipes.com and redstate.com. For the same period in 2014, Moat reports no display activity.
ConAgra Foods Inc.
Five ConAgra Dr.
Omaha, NE 68102
Chief Growth Officer
Chief Executive Officer
President, Consumer Foods