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ConAgra Brands, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




ConAgra Foods, Inc., headquartered in Omaha, NE, is a national food manufacturer that provides a wide range of products for consumers and foodservice industry professionals. The company has two primary business segments, Consumer Foods and Commercial Products. The Consumer Foods segment includes branded and private label food products, which are sold in various retail and foodservice channels. The Commercial Foods segment includes commercially branded foods and ingredients.

Main Telephone (402) 240-4000
Main Fax
Primary Address
2805 North Dallas Parkway
Suite 525
Plano, TX 75093
USA

ConAgra Brands, Inc. Contacts

Contacts (5/92)
Name Title State
Sean C. Chief Executive Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (952) 835-6900
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2805 North Dallas Parkway
Suite 525
Plano, TX
75093
USA

Tom M. President - Consumer Foods IL
Darren S. Chief Growth Officer & Head, Growth Center of Excellence IL
Chris W. President IL
Derek D. President, Sales & Executive Vice President IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Act II *
Banquet ******
Blue Bonnet ****
Chef Boyardee *****
Crunch'n Munch *

Agency Relationships


Brand Agency Service From To
****** ********* | ***** AOR - media buying & planning 2014 present
****** ***** ********* ***** Creative unknown present
****** ***** ********* ***** Creative unknown present
****** *** ******* Creative 2017 present
**** ****'* ********* | ***** AOR - media buying & planning 2014 present

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DailyVista

Digital, TV Opps: ConAgra quadruples marketing spend for Banquet


Subject: digital, TV, print

Brand: ConAgra‘s portfolio.

Opportunity: In September, DailyVista told you about ConAgra’s plans to “restage” and increase marketing investments in the Banquet brand (more here). Now, it seems that process has begun. The food giant has quadrupled Banquet’s marketing budget, as well as overhauled its packaging and recipes. Part of this increased marketing includes a return to TV for the first time in six years.

Therefore, if you haven’t already, reach out to secure Banquet ad dollars that should be available in 2016. Keep in mind that plans for media spend are for 80% to be dedicated to TV and majority of the remainder to be allocated to digital spend.  Publicis’s Spark handles media buying and planning for the Banquet brand. 

Additional Information

Media Spend: According to Kantar Media, Banquet spent $1.1 million on measured media in 2014. As mentioned above, Banquet has not had a national TV presence in some time, but has spent $1.4 million to air one ad since Nov. 29, per

This increased spend actually puts Banquet’s TV SOV for frozen food brands at 20.8% for the last three weeks (behind only Jimmy Dean and DiGiorno).

Digital Breakdown: Moat reports that Banquet has run 26 display ads on 135 publishers this year (39% mobile). Top ad destinations include coolmathgames.com, photobucket.com, parentsociety.com and forbes.com. Banquet has also run one video ad this year (on wordreference.com and goal.com).

For the same period 2014, eight creatives were run on 57 publishers, such as food.com, organicgardening.com and phoenixnewtimes.com. 

Agency Relationships: 

ConAgra Foods Inc. (Winmo)
Five ConAgra Dr.
Omaha, NE 68102
(402) 595-4000 

Darren Serrao
Chief Growth Officer
(402) 595-4000
darren.serrao@conagrafoods.com 

Sean Connolly
Chief Executive Officer
(402) 595-4000 
sean.connolly@conagrafoods.com

Tom McGough
President, Consumer Foods
(402) 595-4000
tom.mcgough@conagrafoods.com