ConAgra Brands, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
ConAgra Foods, Inc., headquartered in Omaha, NE, is a national food manufacturer that provides a wide range of products for consumers and foodservice industry professionals. The company has two primary business segments, Consumer Foods and Commercial Products. The Consumer Foods segment includes branded and private label food products, which are sold in various retail and foodservice channels. The Commercial Foods segment includes commercially branded foods and ingredients.
|Main Telephone||(402) 240-4000|
ConAgra Brands, Inc. ContactsContacts (5/95)
|Tom M.||President - Consumer Foods||IL|
Sample of Associated Brands
|Chris K.||Vice President, Corporate Affairs & President - ConAgra Foods Foundation||NE|
|Sean C.||Chief Executive Officer||NE|
|Darren S.||Chief Growth Officer & Head, Growth Center of Excellence||NE|
|******||*** *** *********||Creative||unknown||present|
|******||********* | *****||AOR - media buying & planning||2014||present|
|**** ****'*||********* | *****||AOR - media buying & planning||2014||present|
|*******||********* | *****||media planning||2014||present|
|*******||*** *** *********||Creative||2016||present|
Who is the President - Consumer Foods of ConAgra Brands, Inc.?
Who is the marketing contact for packaged foods in IL
What is the email of the President of ConAgra Brands, Inc.?
What is direct phone of the Vice President, Corporate Affairs & President - ConAgra Foods Foundation of ConAgra Brands, Inc.?
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Digital, TV Opps: ConAgra quadruples marketing spend for Banquet
Subject: digital, TV, print
Brand: ConAgra‘s portfolio.
Opportunity: In September, DailyVista told you about ConAgra’s plans to “restage” and increase marketing investments in the Banquet brand (more here). Now, it seems that process has begun. The food giant has quadrupled Banquet’s marketing budget, as well as overhauled its packaging and recipes. Part of this increased marketing includes a return to TV for the first time in six years.
Therefore, if you haven’t already, reach out to secure Banquet ad dollars that should be available in 2016. Keep in mind that plans for media spend are for 80% to be dedicated to TV and majority of the remainder to be allocated to digital spend. Publicis’s Spark handles media buying and planning for the Banquet brand.
Media Spend: According to Kantar Media, Banquet spent $1.1 million on measured media in 2014. As mentioned above, Banquet has not had a national TV presence in some time, but has spent $1.4 million to air one ad since Nov. 29, per
This increased spend actually puts Banquet’s TV SOV for frozen food brands at 20.8% for the last three weeks (behind only Jimmy Dean and DiGiorno).
Digital Breakdown: Moat reports that Banquet has run 26 display ads on 135 publishers this year (39% mobile). Top ad destinations include coolmathgames.com, photobucket.com, parentsociety.com and forbes.com. Banquet has also run one video ad this year (on wordreference.com and goal.com).
For the same period 2014, eight creatives were run on 57 publishers, such as food.com, organicgardening.com and phoenixnewtimes.com.
ConAgra Foods Inc. (Winmo)
Five ConAgra Dr.
Omaha, NE 68102
Chief Growth Officer
Chief Executive Officer
President, Consumer Foods