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Frito-Lay, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Frito-Lay manufactures a variety of snack foods. The company produces potato and corn chips, granola bars, cookies, popcorn, meat snacks and more have that are sold in grocery, and retail stores worldwide. Frito-Lay contributes two-thirds of sales and profits to its parent company's bottom line, and also controls more than half of the US snack chip market. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (972) 334-7000
Main Fax (972) 334-6638
Primary Address
7701 Legacy Drive
Plano, TX 75024-4099
USA

Frito-Lay, Inc. Contacts

Contacts (5/69)
Name Title State
Jennifer S. Senior Vice President & Chief Marketing Officer TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (972) 334-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 7701 Legacy Drive
Plano, TX
75024-4099
USA

Ram K. Chief Customer Officer, Senior Vice President & General Manager, Global Sales TX
George L. Chief Financial Officer & Senior Vice President TX
Patrick M. Senior Vice President & Chief, Human Resources TX
Vivek S. President & Chief Operating Officer - Frito Lay North America TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Baked! *******
Baken-ets *******
Cheetos ********
Chester's *******
Cracker Jack *

Agency Relationships


Brand Agency Service From To
***-******* **** ***** *** media buying & planning unknown present
***-******* **** ***** ******, *********** & ******** television, print 2006 present
*****! *** media buying & planning unknown present
******* *** media buying & planning unknown present
******* *** AOR - media buying & planning unknown present

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DailyVista

Millennial, Mom Engagement Opps: Frito-Lay shifts to by-project model


 

Subject: TV, print, outdoor, digital, social media, sponsorship, shopper

Company: PepsiCo-owned division 

Opportunity: Cheetos

Furthermore, given parent PepsiCo’s struggles in soda and breakfast, keep soda giant Pepsi on your radar since it has been using independent agencies lately for creative work. Also, Tropicana and Quaker (under PepsiCo) have been shaking up their marketing ranks in a bid to revive sales and could follow suit. (more OMD handles media planning and buying for Frito-Lay and PepsiCo brands.

 

Current Agency Relationships: According to The Marketing Arm, which handles in-store advertising. Lay’s spends $50M-$60M annually on advertising, according to Kantar Media.

Goodby, on a per-project basis.

Media Spend Breakdown: Frito-Lay spent $197M on measured media last year, down 5% from $208.5M in 2014, according to Kantar Media. The budget, leaning heavily towards broadcast, has skewed towards Q2 and Q3 since 2012. Note that Spanish language network TV spending was up to $10.5M last year compared to $6.7M in 2013 and $2M in 2012. Meanwhile, radio and print spending shrunk to $3.2M and $19M, respectively, last year.

Frito-Lay, Inc.
7701 Legacy Drive
Plano, TX 75024
(972) 334-7000 

Ram Krishnan
Chief Marketing Officerram.krishnan@pepsico.com

Jeannie Cho
Senior Director, Marketing – Doritos & Cheetos
Direct Dial:(972) 334-5294
jeannie.cho@fritolay.com

Alice Humphrey
Marketing Manager – Lay’s
Direct Dial: (972) 334-5427
alice.humphrey@pepsico.com