Frito-Lay, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Frito-Lay manufactures a variety of snack foods. The company produces potato and corn chips, granola bars, cookies, popcorn, meat snacks and more have that are sold in grocery, and retail stores worldwide. Frito-Lay contributes two-thirds of sales and profits to its parent company's bottom line, and also controls more than half of the US snack chip market.** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(972) 334-7000|
|Main Fax||(972) 334-6638|
Frito-Lay, Inc. ContactsContacts (5/69)
|Jennifer S.||Senior Vice President & Chief Marketing Officer||TX|
Sample of Associated Brands
|Ram K.||Chief Customer Officer, Senior Vice President & General Manager, Global Sales||TX|
|George L.||Chief Financial Officer & Senior Vice President||TX|
|Patrick M.||Senior Vice President & Chief Human Resources Officer||TX|
|Vivek S.||President & Chief Operating Officer - Frito Lay North America||TX|
|***-******* **** *****||***||media buying & planning||unknown||present|
|***-******* **** *****||******, *********** & ********||television, print||2006||present|
|*****!||***||media buying & planning||unknown||present|
|*******||***||media buying & planning||unknown||present|
|*******||***||AOR - media buying & planning||unknown||present|
Who is the Senior Vice President & Chief Marketing Officer of Frito-Lay, Inc.?
Who is the marketing contact for packaged foods in TX
What is the email of the Chief Customer Officer, Senior Vice President & General Manager, Global Sales of Frito-Lay, Inc.?
What is direct phone of the Chief Financial Officer & Senior Vice President of Frito-Lay, Inc.?
Who is the media buying & planning agency of Frito-Lay, Inc.?
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Millennial, Mom Engagement Opps: Frito-Lay shifts to by-project model
Subject: TV, print, outdoor, digital, social media, sponsorship, shopper
Company: PepsiCo-owned division
Furthermore, given parent PepsiCo’s struggles in soda and breakfast, keep soda giant Pepsi on your radar since it has been using independent agencies lately for creative work. Also, Tropicana and Quaker (under PepsiCo) have been shaking up their marketing ranks in a bid to revive sales and could follow suit. (more OMD handles media planning and buying for Frito-Lay and PepsiCo brands.
Current Agency Relationships: According to The Marketing Arm, which handles in-store advertising. Lay’s spends $50M-$60M annually on advertising, according to Kantar Media.
Goodby, on a per-project basis.
Media Spend Breakdown: Frito-Lay spent $197M on measured media last year, down 5% from $208.5M in 2014, according to Kantar Media. The budget, leaning heavily towards broadcast, has skewed towards Q2 and Q3 since 2012. Note that Spanish language network TV spending was up to $10.5M last year compared to $6.7M in 2013 and $2M in 2012. Meanwhile, radio and print spending shrunk to $3.2M and $19M, respectively, last year.
7701 Legacy Drive
Plano, TX 75024
Chief Marketing Officerram.email@example.com
Senior Director, Marketing – Doritos & Cheetos
Direct Dial:(972) 334-5294
Marketing Manager – Lay’s
Direct Dial: (972) 334-5427