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CKE Restaurants, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Carpinteria, CA, CKE Restaurants operates and franchises fast-food restaurants across the country. On the West coast, the company has Carl's Jr. and Green Burrito stores while in the northeast and southeast the company operates Hardee's restaurants.

Main Telephone (805) 745-7500
Main Fax
Primary Address
6307 Carpinteria Avenue
Carpinteria, CA 93013-2901
USA

CKE Restaurants, Inc. Contacts

Contacts (5/12)
Name Title State
Brad H. Chief Marketing Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (805) 745-7500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6307 Carpinteria Avenue
Carpinteria, CA
93013-2901
USA

Andy P. Chief Executive Officer CA
Jeff C. Chief Information Officer & Executive Vice President, Strategic Planning CA
Eric W. Chief Operationg Officer CA
Marc M. Vice President, International Franchise Sales & Development CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Green Burrito *
Hardee's **
CKE Restaurants, Inc. *
Carl's Jr. **

Agency Relationships


Brand Agency Service From To
****'* **. ********** media buying & planning 1973 present
****'* **. ********** media buying & planning 1973 present
****'* **. ********** AOR - creative, digital 2009 present
*** ***********, ***. ********** AOR - creative, digital 2009 present
******'* ********** AOR - creative, digital 2009 present

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CKE Restaurants, Inc.


CKE Restaurants, Inc., the parent company of Carl’s Jr. and Hardee’s restaurant chains.
 
Haley joined CKE as executive vice president of marketing for Hardee’s in 2000, and added responsibility for Carl’s Jr. marketing in 2004.
 
According to The List, CKE contracts two agencies of record: Los Angeles-based davidandgoliath for traditional and creative.
 
New York-based Initiative has also helped with research, digital, innovations, promotions, multicultural and media buying and planning since 1973.
 
Nielsen reports that CKE allocated $92.6 million towards national advertising in 2010, with the majority – about $84.7 million – going towards spot television ads. About $4.3 million was also spent on outdoor ads and about $1.2 million was spent on Internet ads.

CKE Restaurants, Inc.
6307 Carpinteria Avenue
Suite A
Carpinteria, CA 93013
(805) 745-7500
 
Brad Haley
Chief Marketing Officer
(805) 745-7500
 
Andrew Puzder
Chief Executive Officer
(805) 745-7500
 
Brad Rosenberg
Manager, Digital Strategy & Marketing
(805) 745-7500
 
Jennifer McGrath
Marketing Manager
(805) 745-7500