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Round Table Pizza Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Round Table Pizza Corporation, founded in 1959, is an operator of a large chain of pizza parlors. The company is headquartered in Concord, CA and operates in the Western United States.

Main Telephone (925) 969-3900
Main Fax (925) 969-3978
Primary Address
1390 Willow Pass Road
Suite 300
Concord, CA 94520
USA

Round Table Pizza Corporation Contacts

Contacts (5/9)
Name Title State
Tinka G. Vice President & Chief Marketing Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (925) 969-3900
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1390 Willow Pass Road
Suite 300
Concord, CA
94520
USA

Rob M. President & Chief Executive Officer CA
Gregg F. Vice President, Operations CA
Craig S. Director, Advertising & Brand Marketing CA
Michael H. Director, Human Resources CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Round Table Pizza Corporation *******

Agency Relationships


Brand Agency Service From To
***** ***** ***** *********** *&* creative 2008 present
***** ***** ***** *********** **** *****, ***. media buying & planning unknown present

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DailyVista

Accounts on the move recap for the week of May 25


Below is a compilation of DailyVista's top accounts on the move published during the previous week. We will publish these recaps every Monday afternoon to give you a one-stop, quick glance destination for our top account shifts. Please save this page if you would like to return to it quickly. It can also be accessed under “DailyVista Reports” once it moves off the front page of the site.

We recently herehave high potential of appointing new agencies within six-to-12 months. So, look for upcoming agency shifts at these companies, as well.    

 

Ace Hardware (Oak Brook, Ill.)

New Agency: Chicago-based 

Scope of Work: Creative AOR

Incumbent: Omnicom's FCB was behind the “Helpful is beautiful” campaign that promoted Paint Studio's launch.  

Additional Insight: It's not clear when the agency's first work will launch, but it should be soon since Ace skews most of its $60M annual ad budget towards spring and summer.  

 

American Signature Furniture (Columbus, Ohio)

New Agency:  

Scope of Work: AOR

Incumbent: According to The List, creative had previously been handled in-house. 

Additional Insight: Richards will handle branding strategy, creative, digital, social media and promotions, which will be launched later in 2015. Because American Signature spends pretty evenly throughout the year, get in touch now to secure ad dollars through the end of 2015 and into 2016. Omnicom's 

 

BMW (Woodcliff, N.J.)

Opportunity: Plans to review its media and buying assignment (possibly as soon as August) for the US, where it spends more than $100M annually on advertising.

Incumbent: Interpublic’s UM has been on BMW's US media planning and buying since 2009, the automaker's last review. 

Additional Insight: Sellers – it appears that digital RFPs (maybe print?) have already been issued ahead of the 

 

Darden (Orlando)

New Agency: 

Scope of Work: Starcom is on Olive Garden and LongHorn moved to the Dentsu Aegis shops.

Incumbent: Starcom had handled media for both brands 

Additional Insight: Olive Garden is the top ad spender in Darden's portfolio at $160M and LongHorn spends about $40M annually. After a big (low ROI) ad boost last year (more 

 

Fresh & Easy (El Segundo, Calif.)

New Agency: We hear that the specialty grocer has moved media planning and buying from 

Scope of Work: Media AOR

Additional Insight: This comes as F&E continues to shutter stores and re-establish a presence in California's crowded natural/organic grocery segment (research

 

FanDuel (New York)

New Agency:  

Scope of Work: Sports marketing and activation duties

Additional Insight:  The fantasy sports site has historically spent about 10% of its annual ad spend with ESPN, according to 

 

The Fresh Market (Greensboro, N.C.)

New Agency: Omnicom's 

Scope of Work: AOR

Additional Insight: The agency's responsibilities will include strategic planning, creative services, brand activation, media buying and planning (traditional and digital),internal campaign development and social media activation. In the Q1 earnings call, Fresh Market interim CEO Sean Crane said Zimmerman would also partner with Fresh Market to create events that drive more traffic and build excitement around the brand. Readers in the eastern US should have an advantage to secure business and ad dollars given the grocer's expansion goals. The speciality supermarket chain is closing its remaining California stores in favor of better growth opportunities in the East.

 

General Mills (Minneapolis)

Opportunity: The food giant, No. 12 in the 

Incumbent: Publicis's Zenith has handled the majority of General Mills' media planning and buying since 2001, according to The List. 

Additional Insight: New York-based Joanne Davis Consulting is 

 

Gordmans (Omaha, Neb.)

New Agency: 

Scope of Work: AOR

Additional Insight: Hired to develop Gordmans' new campaign, which will launch for back-to-school (BTS). Therefore, continue to seek BTS dollars. Ad spend is expected to be higher for Thanksgiving (Black Friday) compared to past years, as well. Furthermore, the e-commerce platform launch is still on track for mid-2015, meaning digital/direct response investments should go up.

 

TJX Companies)

New Agency: Publicis's 

Scope of Work: Creative AOR

Additional Insight: With back-to-school (BTS) around the corner, sellers hopefully have already been in touch with Marshalls, but planning could still be underway. Ad spending during this period will be flat compared to last year (at least $30M), but it will include “a lot more” social media,  said CEO Carol Meyrowitz during the Q1 call (research 

 

NCL Corporation (Miami)

New Agencies: Norwegian hired Omnicom's 

Incumbent: Interpublic's Martin Agency had handled creative and media since 2011, according to The List.

Additional Insight: NCLH has spent about $50 million annually on measured media since 2012, with more than half going to display and search. With Wave Season over  (Q1 – when cruise lines push deals to bolster summer reservations), sellers should focus on Q4 and Q1 2016. NCLH is pumping up marketing investments to take advantage of cruising's revival after several mishaps at sea in 2012.

 

Snyder's-Lance (Charlotte, N.C)

New Agency: 

Scope of Work: Media AOR

Incumbent: Baltimore-based GKV previously handled media and creative.

Additional Insight: SL, formerly No. 144 in the 

 

US Navy

New Agency: WPP's 

Scope of Work: Creative AOR

Incumbent: Interpublic’s Campbell Ewald, which held the account for 15 years.

Additional Insight: The account will be run out of Memphis, Nashville, New York and Chicago. The Navy's largest ad spend periods last year were Q2 and Q3, so reach out now to secure ad dollars for the beginning of 2016.

 

VeriShip (Overland Park, Kansas)

New Agency: Kansas City-based 

Scope of Work: First AOR

Additional Insight: The firm will be in charge of all of VeriShip's marketing, including PR, creative and sales enablement pieces. Increasing brand visibility will be a priority for ER, who will implement more traditional marketing – something VeriShip hasn't really utilized in the past. Therefore, look for more traditional revenue opportunities to arise in addition to digital and B2B.

 

Volkswagen (Herndon, Va.)

Opportunity: The automaker has reached out to holding companies about an upcoming global media agency review. 

Incumbent: WPP's MediaCom for the last 10 years, according to The List.

Additional Insight: VW has experienced disappointing sales over the last few years, but has a goal to double US sales by 2018 and has pledged $7 billion over the next five years in furtherance of that goal. Note that Q1 and Q4 are VW's biggest spend periods, so be on the lookout for late 2015/early 2016 dollars. Volkswagen has been on DailyVista's Vulnerable Account Index since Nov., with a score of 79 (more